The basics of SEO services Businesses today are participating in a game of catching the maximum eyeballs, and the medium they are using is the internet. The entity that is able to attract the highest number of people stands a chance of winning. The rule is clear. The higher the number of people who visit a website, the greater will be the chances of their getting converted to customers for the business. Although, the final number of sales a company makes and orders it gets depends on many factors, getting people to know about the product or service undoubtedly is the starting point. As the internet is the new yellow pages, people search for everything they need on the web. There are search engines that fulfil this need of people and show the services they want in the search results. Maximum people click on the first three search results and only a few people move to the second page of the search engine results. Hence, to get noticed, it is imperative that a business ranks among the top five to ten search results. A SEO company helps a business achieve this goal. SEO, or search engine optimisation is a tool through which a website can get optimum results from a search engine. This is a simplified explanation of the service that a SEO company provides. The actual ambit of services is wide and includes online marketing strategies, application of techniques of website optimisation, and social media marketing. These can further be classified into several parts, depending upon the segment which is being serviced. The most popular services that a SEO company offers are guaranteed SEO and Express SEO. The guaranteed SEO service is strength that only the best companies can offer. It combines the best of the techniques, like keyword optimisation, header tags and Meta tags, reduction of page load time, and various on‐site techniques. Content on the website is also checked by the SEO Company. There are professionals who conduct an audit of the website and its content. Original, and fresh, content on the website pages is a must for the search engines to give it a high ranking. Express SEO service is a package that provides quick turnabout for a website. The benefit of opting for this service is that a website, which is not performing up to the mark, can be provided timely support with the express delivery services. Within a matter of a few months, a website can jump from the third to the first page of popular search engines like Google.