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					              Demographic Profile
•Core audience : 79% above 30 years

•659,000/ 96% reside in the urban areas

•321,000/ 46% PMEBs and Other White Collars

•473,000/ 84% have a household income above
 RM 2,000
              Psychographic Profile
•Brand conscious

•Favour air travel to overseas holiday destinations

•Favour owning imported cars

•Have investments in Unit Trust/ Mutual Fund

•Have investments in Shares

•Have investments in Properties
              Psychographic Profile
•Enjoy broadway and musical shows

•Enjoy family outings/ holidays

•Enjoy eating out at restaurants

•Enjoy playing Golf

•Like to attend seminars / conferences

•Like to attend motivational courses
                   Highlights
•614,000 listeners with existing bank account

•490,000 listeners are mobile phone users

•314,000 listeners own credit cards/charge cards

•203,000 listeners have existing home loans
•
•250,000 listeners are planning to buy a house

•216,000 listeners have existing car loans

•180,000 listeners travel by air
                     Highlights
•Reaches : 659,000 listeners weekly

•39,000 ¼ Hour average listeners

•149,000 exclusive listeners
L&E Listeners Profile
Average Audience 39,000
      AGE                               RACE                                 SEX

             '12-19
              10%                                     I/O
40+                                                  13%                  Female
66%                                    C                                   47%
              20-29                             M
                                      68%
        30-39 13%                              19%                                 Male
         13%                                                                       53%




 LOCATION                          OCCUPATION                    HOUSEHOLD INCOME
                                                             RM4K-
            RU                      Others                                       RM1K- < RM1K
                                                              5K
            5%                       36%                                    >RM5K 2K
  OU                                                          5%                         3%
                                              PMEB               RM3K-       22%  13%
  28%
                                               33%                  4K       RM2K-
            KL/PJ           Stud'n Blue OWC                        22%         3K
OMC
31%          36%             10% 8% 13%                                       35%



                      Base: Individuals Aged 12+ in Peninsular Malaysia
                                                                                     L&E




                                         10
                                              20
                                                   30
                                                        40
                                                             50
                                                                  60
                                                                       70
                                                                            80




                                     0
                              6:00
                                                                             000's
                              7:00
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                                                                             #1,04




                             18:00
                             19:00

Base: Individuals Aged 12+
                             20:00
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                                                                             #2,03




                             22:00
                                                                                     Quarter Hour Average Audience




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                              0:00
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Quarter Hour Average Audience
L&E
( Weekday vs Weekend )
   000's                                                                     Weekday                                Weekend
  90
  80
  70
  60
  50
  40
  30
  20
  10
   0
       6:00
              7:00
                     8:00
                            9:00




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                                                                                                                                            23:00
                                                                   Base: Individuals Aged 12+
      Weekday Listenership Highlights
•Increased 22% from 32,000 to 39,000 listeners
•Listenership increase in these time zones : -
9am – 5pm on the overall with the introduction of In
Office Listening music
6am - 10am increased from 45,000 to 63,000
listeners especially during the RM10,000 Mind Game
4pm – 6pm increased from 49,000 to 61,000 listeners
8pm -11pm increased from 27,000 to 36,000 listeners
      Weekend Listenership Highlights
•Increased by 30% from 7am – 8pm especially during the
 70’s Saturdays and 60’s Sundays feature

•Slight increase from 10pm – 12mn with the introduction
 of Timeless Classics (Sat & Sun)
Thank you for listening

				
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posted:4/17/2012
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