Responsibilities of a Creative Director by harringtoncec


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									Responsibilities of a Creative Director

Creative Directors, also called Art Directors, are found in many industries: advertising, Web
design, fashion, media and entertainment. The main responsibility of a Creative Director is to
understand a client’s advertising strategy and come up with the creative solutions for the client’s
ad campaign.

As far as the type of people who end up in a position as Creative Director, the majority of them
do so after a long career gaining experience on the creative side. For example, a talented
Copywriter often is promoted to the Creative Director position.

The job of the Creative Director involves strategic thinking, a creative edge, and leadership
skills. Because they come up with the marketing direction, Creative Directors oftentimes have
the authority to make the final decision or the final cut.

The Creative Director position is a management function. In all types of businesses, better
success has been realized when the management staff’s responsibilities are complemented by
leadership qualities. Therefore, a good Creative Director will:

       Delegate but also produce. These managers must lead by example not only to
       establish themselves as a team player but also to show the team that the Creative
       Director has hands-on experience. However, Creative Directors must not hoard all the
       work but rather delegate appropriately.
       Provide direction but with an open mind. The Creative Director must be clear in
       outlining the strategic vision of the project but should also keep an open mind when
       reviewing the effort coming from the team. A person in this position has the duty to pass
       on an idea when the proposal really will not work for the client. However, it would be a
       mistake for these managers to pass on a great idea because it failed to stem from their
       own ingenuity.
       Guide rather than micromanage. A Creative Director may have to keep everyone on
       the task at hand and on the strategic vision of the goal, but micromanaging will only stifle
       creativity. A manager in this position needs to establish and maintain an environment
       where people have clear and concise communication as to the objective, but are left to
       their own responsibility to produce quality and creative work. In other words, a good
       manager will inspire rather than weaken the team.

This article is presented by Harrington College of Design. Contact us today if you’re interested
in developing marketable knowledge and career-relevant skills with our Communication Design

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