Responsibilities of a Creative Director Creative Directors, also called Art Directors, are found in many industries: advertising, Web design, fashion, media and entertainment. The main responsibility of a Creative Director is to understand a client’s advertising strategy and come up with the creative solutions for the client’s ad campaign. As far as the type of people who end up in a position as Creative Director, the majority of them do so after a long career gaining experience on the creative side. For example, a talented Copywriter often is promoted to the Creative Director position. The job of the Creative Director involves strategic thinking, a creative edge, and leadership skills. Because they come up with the marketing direction, Creative Directors oftentimes have the authority to make the final decision or the final cut. The Creative Director position is a management function. In all types of businesses, better success has been realized when the management staff’s responsibilities are complemented by leadership qualities. Therefore, a good Creative Director will: Delegate but also produce. These managers must lead by example not only to establish themselves as a team player but also to show the team that the Creative Director has hands-on experience. However, Creative Directors must not hoard all the work but rather delegate appropriately. Provide direction but with an open mind. The Creative Director must be clear in outlining the strategic vision of the project but should also keep an open mind when reviewing the effort coming from the team. A person in this position has the duty to pass on an idea when the proposal really will not work for the client. However, it would be a mistake for these managers to pass on a great idea because it failed to stem from their own ingenuity. Guide rather than micromanage. A Creative Director may have to keep everyone on the task at hand and on the strategic vision of the goal, but micromanaging will only stifle creativity. A manager in this position needs to establish and maintain an environment where people have clear and concise communication as to the objective, but are left to their own responsibility to produce quality and creative work. In other words, a good manager will inspire rather than weaken the team. This article is presented by Harrington College of Design. Contact us today if you’re interested in developing marketable knowledge and career-relevant skills with our Communication Design program. Harrington College of Design cannot guarantee employment or salary. All trademarks are property of their respective owners.
Pages to are hidden for
"Responsibilities of a Creative Director"Please download to view full document