Real-Estate Marketing Tips And Strategies
The real-estate market is constantly changing in their methods on how to
look for that right house and property. In a National Association of
Realtors (NAR) survey done in 2003, 71% of prospective homebuyers are
looking for the dream houses and properties online which is huge increase
from 41% in 2001. With the advent of technology, marketing strategies
for real-estate properties are also constantly evolving.
To be successful in the real-estate industry, a concrete marketing plan
is important. Some people would say that marketing is just like a glossy
form of begging or being pushy. Marketing is a way of making prospective
clients understand the benefits of having a particular service, in this
case, property. Experts would say that the Law of Attraction should be
followed when marketing. The Law of Attraction is all about attracting
the positive energy, concentrating on what you want.
There are also some great ways marketing tips and strategies which would
definitely help real estate agents and investors.
• Maximize the internet. Currently, 87% of homebuyers would search the
internet for information. Also a lot of people selling their houses and
properties would maximize online advertising. The increasing number of
people checking the internet for listings is not the only reason why
online marketing works. It is also an inexpensive way of reaching target
clients. Emails can be used when communicating with prospective buyers.
• Virtual tours. Conducting virtual tours would help buyers see a
glimpse of the house. An agent should be able to produce slide shows
with audio description or text that would be able to help buyers
visualize themselves in the property. Visibility is important, so
include video clips of the homes and even the neighbourhood where they
are located. Invite everyone to visit the agent’s website by linking the
URL or website address in the email invitations you would be sending out.
You could even include it in flyers, advertisements, business cards,
• Let prospective clients know more about you and your team. In your
website, you could include an “about us” section where the team would be
introduced. Be sure to include your success rate and experience in this
part. Also include ways on how they can contact you. This way, you are
making yourself and your team available for their needs.
• Develop or improve your communication skills. An agent would always
rely on his or her communication skills when helping potential buyers
decide. It is important to let the buyer know how they would benefit
from acquiring the property.
• Research and survey. Just because a particular marketing strategy is
already working for you, you are not going to check other changes in the
market. The trends change, perform closing surveys to get in touch with
clients’ needs and demands.
• Give back to the community. Participate in community activities like
civic-oriented and other volunteer activities. Aside from that fact that
you get to help the community, you’re also making your name public.
There are different methods, a lot of tips which could be used to
increase your real-estate success. However, you are the only person who
will know what would and would not work for you and your team. It may be
a trial and error process, but what is important is that, you get to be a
better organization at the end of the day.