Docstoc

International Marketing Strategy Paper for Metronic

Document Sample
International Marketing Strategy Paper for Metronic Powered By Docstoc
					M ARKE T E NTRY STRATE G Y RE P ORT

          Prepared for:
              D r . Ax i n n


          Prepared by:
                   Team 2
                S h ua n g L i u
              Alex Hindley
              J e n In te r l i g gi
             L a ur a S n i tc h e r

                March 13, 2006
                                 Executive Summary
HF Company was created on the idea of developing a satellite that could be easily installed
by the end user. This concept is now recognized under the HF Company subsidiary,
Metronic. In order to increase its potential market, Metronic should expand its operations
to include Brazil.

In Brazil, 88% of household own a television set, but only 4.2% of them own a satellite.
Although DirecTV has already entered the Brazilian market, it is not yet saturated. This
leaves room for Metronic to enter and successfully market its satellite dish to Brazilian
consumers.

Entry Strategy
Metronic should export its satellites to a selected television service provider (TSP) in Brazil.
This will allow the provider the ability to offer satellites along side their service, much like
DirecTV. The strategy is safest because HF Company has little experience in South America.

Marketing Strategy
A combination of standardization and adaptation should be adopted as Metronic’s Brazilian
marketing strategy. The general product, parts, and process will be standardized while the
size, packaging, and the logo will be adapted.

Target Market
Metronic’s target market includes: A) a TSP that produces its own satellites but is looking to
outsource, B) an emerging TSP who is in need of a satellite manufacturer, or C) a company
that would add satellite television to their offering. An excellent example of a potential
target market is Astral Sat, a Brazilian satellite TSP that is looking to outsource its satellite
production to reduce costs.

Product Strategy
Metronic should offer their clear dish to the Brazilian market. This dish is best for Brazil’s
tropical climate because it is rust-resistant, 100% UV protected, and wind resistant.

Promotion Strategy
Metronic must promote its product not only to the TSP that they wish to buy their product,
but also to the end user. In order to find a TSP that fits HF Companies overall company
strategy, Metronic should use direct selling in the forms of cold calling, emailing, and direct
mail. Once a TSP has been selected, Metronic must work with them to help promote their
product. Managers will be sent to Brazil to oversee all marketing activities.

Pricing Strategy
Metronic should sell their satellite dishes to a TSP for a price ranging from $100 to $150.
This price not only includes the cost of producing the product, but also other price
escalation factors such as tariffs, taxes, and transportation costs.

Distribution Strategy
The TSP selected by Metronic will be responsible for distributing the satellites to the end
user. To ensure that a long-term relationship is created, Metronic should make sure that the
TSP’s values compliment those of HF Company as well as offer a variety of incentives.

Implications
Some adjustments must be made to account for the new market in Brazil:
   - Add personnel in the Brazilian region to help with training, development of
      marketing plans, and daily activities.
   - Train Brazilian employees to answer technical questions.
   - Offer a training program for all French employees on how to do business in Brazil.
   - Create an adapted product in the HF Company laboratory.
                      Table of Contents

HF Company Background………………………………………………………………. 1
Entry Strategy…………………………………………………………………………… 3
Marketing Strategy……………………………………………………………………… 4
Competitors……………………………………………………………………………... 5
      DirecTV Latin America…………………………………………………………… 5
      Hughes Network System………………………………………………………….. 6
      Sony……………………………………………………………………………….. 6
      RCA……………………………………………………………………………….. 7
      Globo Cabo………………………………………………………………………... 7
      ITSA………………………………………………………………………………. 7
Target Market…………………………………………………………………………… 8
Product Strategy………………………………………………………………………… 9
Promotion Strategy…………………………………………………………………….. 10
      Television Service Provider …………………………………………………….. 10
      End User ………………………………………………………………………… 11
Pricing Strategy………………………………………………………………………... 11
Distribution Strategy…………………………………………………………………... 13
Implications for HF Company/Metronic………………………………………………. 14
Timetable for Implementation…………………………………………………………. 16
References……………………………………………………………………………... 18
Appendix A……………………………………………………………………………. 20
Appendix B…………………………………………………………………………….. 21
HF Company Background – By: Jen Interliggi and Laura Snitcher

HF Company is based in France and was founded by Yves Bouget in 1988. The original

concept of HF Company is now seen in its Metronic subsidiary. The company was formed

with the focus of creating a satellite dish (antennae) that could be easily installed by the end

user. As the company expanded and created subsidiaries, they created many brands under

HF Company.



HF Company first went international in 1997 with the creation of a subsidiary in Spain.

Then in 1998, they expanded into Poland. They are currently present through both

distributors and subsidiaries in France, Spain, Poland, Belgium, Netherlands, Portugal, Italy,

Taiwan, Hong Kong, Uruguay, Argentina and Touraine. Of the countries listed above, all

have been indirect investments except for France, Spain, Poland, Belgium, and Italy, which

HF Company entered through subsidiaries.



HF Company created its first R&D laboratory, Cirde, in 1995. In 2001, HF Company

established, with the help of partnerships with local communities, a new logistics site in

Touraine. Currently HF Company’s primary business is television reception, with 57% of

the revenue in 2001 (9).



HF Company currently competes in a variety of markets in the telecommunications industry,

including:

    -   Television Reception Equipment
    -   Mobile Telephone Accessories
    -   Data Processing Connectors
    -   Multi-Media Accessories
    -   Satellite Connectors
    -   Multi-Media Furniture
    -   Home Theatre Equipment


Major brands or subsidiaries of HF Company include:

    -   Metronic
    -   Distratel
    -   Extel
    -   Telegraphic LEA
    -   Thesys
    -   Lima
    -   Avidsen
    -   Omenex
    -   Max Cable
    -   Noda Electronic
    -   Kaorka


This report will focus on the brand Metronic, which provides television viewers with satellite

and ground reception, home cinema, telephone, and audio-video equipment. Metronic is

largely successful, as it is the leading television reception equipment brand in France.

Metronic develops its products in the HF Company laboratory. It is currently available in

Spain, Belgium, Poland, Italy, and Portugal.



Metronic has a large market available in Brazil and can benefit greatly from selling satellite

dishes. Exporting to a television service provider (TSP) is an easy and effective way for

Metronic to take advantage of this growing market.




Entry Strategy – By Jen Interliggi
Our recommended strategy for entry into Brazil is exporting to an emerging satellite

television provider. This will entail a contractual agreement for the company to sell the

satellite dishes along with the television service. The reason we chose this entry strategy is to

safely and easily enter the market through the TSP to offer an end product to the consumer.

The satellite dishes will be exported to the TSP in Brazil. The TSP will then be in charge of

storing and transporting the satellite dishes to customers.   This strategy is safest for HF

Company who has little experience on the other side of the Atlantic. In addition, exporting

is a way for HF Company to learn about working with another company in the Latin

American culture (4).



Licensing and franchising would be an ineffective way for HF Company to enter the market.

This would not allow HF Company the international experience necessary to begin the

global expansion process. The agreements tend to have a time limit and the licensor may

terminate the agreement, and therefore HF Company’s investment in Brazil. It can also

eventually lead to a competitor for HF Company in the market (4).



Exporting is also much safer than a direct investment. Brazil has a history of political risk

and problems, which may occur again in the near future with the upcoming elections. It is

also necessary to have a complete understanding of the culture before making a direct

investment. Since HF Company has very little experience in Latin or South America,

directly investing would be a major risk. This risk requires a large capital investment that will

be difficult to remove once enacted (4).

Finally, HF Company would be wise not to enter through a joint venture. Joint ventures

involve higher risk with higher required capital. This process would take a lot of time to
develop. By working with another company and sharing risks and profits, HF Company

should have more experience with the culture. This investment type also has only a 30%

success rate, as 7 out of 10 do not live up to expectations (4). HF Company is just recently

beginning to expand more internationally and should not take on the large amount of risk

associated with this investment.



Through the Metronic subsidiary, HF Company will be able to export a high demand

product in Brazil. The product will need only minor changes to suit Brazilian consumers.



Marketing Strategy- By: Jen Interliggi

The strategy for the entry of the satellite dishes into Brazil will be a mix of both

standardization and adaptation. The general product, parts, and process will be used for all

satellite dishes. However, Metronic will produce the satellite dishes in the appropriate size

for the Brazilian market, thus adapting this feature. When deciding the appropriate size,

Metronic should consider which size might be adapted to many markets in South America

(4).



The product will also contain the specific label and logo of the TSP. Instruction manuals

will be printed in the appropriate language, which will only need minor adjustments since the

company already operates in Portugal. The marketing of the product to the different

potential companies will also be adapted, but again keeping in mind the potential to expand

and the need to minimize excessive adaptation. The packaging will also be slightly adjusted

to appeal more to the Brazilian consumer and to sustain the airfreight trip to Brazil.
Adapting the product to satisfy the Brazilian market will give Metronic a competitive

advantage.



Competitors- By: Laura Snitcher

Metronic has 3 main types of competitors: 1) those who offer satellite television service, 2)

those who supply satellite dishes to TSPs, and 3) current Brazilian cable television providers.

In Brazil, DirecTV is Metronic’s largest competitor in terms of satellite television service

while their largest direct competitor is Hughes Network System the world’s largest supplier

of satellite dishes. Ironically, Hughes Network System produces satellite dishes for DirecTV.

Other major satellite dish manufacturers include Sony and RCA. Some additional

competitors of Metronic are Globo Cabo, the largest cable service provider in Latin America

and ITSA, the largest wireless broadband television service provider in Brazil (15).



DirecTV Latin America

DirecTV Latin America launched in 1996, providing television service to both Latin America

and the Caribbean. DirecTV operates through a variety of subsidiaries in Latin America

including the Brazilian subsidiary located in São Paulo.   In March of 2003, DirecTV Latin

America filed reorganization under Chapter 11 of the bankruptcy code (6). By February of

2004, DirecTV had completed this process. Then in October of 2004, DirecTV merged

with Brazil’s leading satellite provider, Sky Brasil (7). This gave DirecTV principal

management as well as 72% ownership of the company. By merging with Sky, DirecTV

increased its customer base from 423,000 to 1,229,000 in Brazil alone, making it Brazil’s new

leading satellite provider (7). Although DirecTV creates some of their satellite dishes, they
also outsource to a variety of other companies including: Hughes Network Systems, Sony,

and RCA.



Hughes Network System

Hughes Network System is a subsidiary of DirecTV. According to DataMonitor, the

satellite systems department of Hughes saw an increase of 2.3% in revenues in 2003 from

$812 million to $831 million (6). Because they are the leading innovator in satellite design

due to their large R&D department, Hughes has the competitive advantage over other

satellite manufactures. Fortunately, Hughes only exclusively sells its products to DirecTV

making its competitive advantage and huge market share less significant.



In 2000, DirecTV drew out of the satellite manufacturing market and began to outsource (6).

Sony and RCA are the two main manufactures of satellite dishes for DirecTV.



Sony

Sony DirecTV reception equipment is dubbed the best quality satellite dish, making quality

its main competitive advantage. Currently, Sony has 4 models available for the Brazilian

market (18). These appeal to members of the upper class, but the standard price of just

under $500 is considered to be expensive for the average Brazilian.



RCA

RCA is the largest outside provider of satellite dishes to DirecTV. Its satellites are not only

available at DirecTV retailers, but also electronic stores everywhere. RCA currently offers

24+ satellite dish options (18). The competitive advantage of RCA satellites is price, with a
cost of approximately $100. Unfortunately, this cut in price has influenced the quality of the

product which has affected customer satisfaction.



Globo Cabo

Globo Cabo is the largest cable TSP in Latin America as well as the largest pay service

provider. They currently have 1.5 million subscribers on over a 34,000 kilometer cable

network which includes 6.4 million homes. With the help of their partner Microsoft, Globo

Cabo created the first interactive television service in Brazil in 2001. A member of Globo

Organizations, Globo Cabo is one of Latin America’s largest media conglomerates (8).



ITSA

ITSA is a wireless broadband TSP exclusive to Brazil. They have a license for over 12 cities

encompassing 13 million people and 3 million households (13). ITSA’s main competitive

advantage is MAIS TV. It is a unique way for users to subscribe to television service. The

customer actually chooses the channels that they are interested in viewing that month. This

gives them the ability to decide how much they are willing to pay each month for a television

subscription. Not only does this fit Brazilian households because it allows low-income

families to tune in, but it gives each customer the ability to get the exact subscription

package they would enjoy.



Target Market- By: Alex Hindley

The target market for Metronic is a TSP within Brazil that is compatible with HF Company’s

values. This target would fall into one of the following categories: A) a company that

currently produces satellites, but would like to outsource the production to lower costs B) an
emerging company that needs another company to manufacture and produce satellites or C)

a company that would like to incorporate satellite television into their offering. A company

that falls into one of the categories above will be providing service to the citizens of Brazil

and be in need of a satellite dish provider.



An example of a company that Metronic should choose to target is the emerging Brazilian

television provider, Astral Sat. In order to obtain reception within Brazil, one must have a

signal from the Brazilian satellite Brasilsat, which Astral Sat currently has. When DirecTV

went bankrupt in 2003, Astral Sat emerged from the ruins to begin providing television

service. As of June 2004, Astral Sat began promotion to focus on the lower income bracket

of Brazil. This promotion was the “pay per day” method in which the end user receives

television for a Real a day, or just simply R$30 a month (10). But in order to fully do this

promotion, the end customer had to purchase a decoder, which was about R$400 (17).



By targeting a company such as Astral Sat, we can help TSPs reach their goal of penetrating

the lower income bracket by providing them with quality satellite at a lower cost.



In order to target these companies, we will focus on the larger cities of Brazil such as São

Paulo, Rio de Janerio, and Minas Gerais. According to Worldscreen.com, 88% of

households within Brazil own and watch television. Satellite penetration only accounts for

4.2% of this already huge market (11). Providing satellites to this market would be beneficial

because the market potential is almost 158 million people. Our satellites will be appealing in

this market because “the cost of cable TV has risen 41% since 1998” (19), where as the cost

of satellite providing has only risen 8 %. Not only do the end users benefit from the lower
cost, they also receive a substantially better picture and a variety in the programming offered.

Our satellite can help TSPs accommodate their market by offering a product that will not

only benefit their company, but will also give Metronic access to the Brazilian market.



Product Strategy – By: Jen Interliggi and Laura Snitcher

Metronic will be selling a new satellite dish with the appropriate size for obtaining the TSP’s

satellite service. The satellite dish type we plan to sell is the Metronic clear dish. The

product is non-rusting, wind resistant, clear, lightweight, 100% UV ray resistant, and is made

of synthetic resin compound. These attributes will be advantageous for the Brazilian sun,

rain, and wind. Currently, Metronic sells satellite dishes ranging from diameters of 60 cm to

130 cm.    For example, Metronic already has many satellite dish sizes that are targeted for

the customer’s desired channels, such as Arab or Portuguese stations. The satellite dishes

will be the best offering for the TSP because they will be affordable and of high quality.

Metronic is a very respectable brand in Europe, so the satellite dishes already have proven

quality and success in a world mega market (20).



The satellite dishes also have a “Do-It-Yourself” installation, eliminating the TSP from

responsibility of installation (20). Metronic will even provide employees to work at the

provider’s business to help with installation issues from customers. They will also provide

training to new Brazilian employees about how to fix technical problems with the satellite

dishes. Metronic currently operates in Portugal, so they will be able to provide instruction

manuals in Portuguese. The product has many desirable attributes to market to potential

TSPs.
Promotion Strategy- By: Alex Hindley

Metronic should develop a dual promotion strategy in Brazil, marketing to both TSPs and

the end users.


TSP Promotion Strategy

The targeted TSPs will be reached through direct selling. This direct selling will encompass

1) cold calling, 2) emailing with links to our company website and product, 3) physically

mailing these companies fliers as seen in Appendix A and B. The calls and emails should

help to highlight our satellite’s low cost, non-rusting, wind and UV resistant features. As

discussed above, these features are beneficial to the Brazilian market because of the low cost

of the actual dish, as well as tropical temperatures within Brazil.



Direct selling was selected as the best approach for this type of business-to-business

marketing. By directly selling to these companies, we can concentrate on the specific

company, their customers, and their goals which will in turn allow Metronic to build and

maintain a relationship with them.



End User Promotion Strategy

For the TSP, HF Company will integrate two marketing representatives to help them

promote our product for their benefit. This will also help us to ensure our brand

management by making sure that the HF Company’s values are kept to their fullest (4).

Another way in which we will promote the satellite dish to the end user is through packaging.

Our packaging will be beneficial to the provider because it will include instructions for

customer service or technical assistance. If someone is not satisfied with a satellite dish, the

call will be directed to Metronic’s personnel, who will interact with the end user in order to
try to maintain customer satisfaction with the product and the TSP. Consumers will benefit

from this high quality product available at a low price.



Pricing Strategy- by Luna, Shuang Liu

The product should take a medium pricing strategy when entering the Brazilian market. It

should not be too high because Brazil's personal annual income is $8,500, only about one

fifth of the US’s personal annual income (5). In addition, we are confronting challenges

from both domestic and international competitors. However, our product price should not

be too low because telecommunication equipment is increasingly needed in Brazil's market.



Another reason for the medium price range is due to the inevitable price escalation from

exporting. The elements escalating the price during the exporting and importing process

include a 16% importation tax for telecommunication equipment (12), air shipping and

insurance costs, up to a 60% tax on the FOB value of the air shipments if that value is

between $51 and $3000, and up to a 15% industry product tax in Brazil (1).



The DirecTV's dishes, manufactured by Hughes, Sony, and RCA, have prices from $75 to

over $500 (14). Another competitive challenge comes from Globo Cabo, Brazil’s largest

pay-TV operator, whose monthly subscribing fee costs US $35 (2). Although these prices

are not directly related with our product, it is very useful in persuading and negotiating with

our target market.



Since France has a good trade relationship with Brazil, we will use the currency rate from

Euro to Real, which is almost 1 Euro equals to 2.54 Real (5). In order to enter this market
and keep a competitive advantage, we will charge an average price ranging from US$ 100-

US $ 150 to the television service provider. This entry price may change gradually after we

successfully enter this market and build a relationship with the distributor.




Distribution Strategy- By: Laura Snitcher

As explained above, Metronic should export their product to a TSP in Brazil. Because the

satellite dishes will be sold by the TSP as a package to the end user, Metronic will rely on

that TSP to distribute their product. By utilizing an international distributor, Metronic will

lower risks as well as costs while receiving benefits attributed to the companies local

expertise (16).



Metronic will take many steps to ensure that they chose the TSP /distributor that will

compliment them best (16). Rather than accepting offers, Metronic will actively assess and

choose a distributor of their product. One underlying factor considered when determining

the distributor is that Metronic finds one that compliments their overall company strategy.

This will ensure that Metronic and the TSP have mutual values and goals that will allow for a

long-term relationship (16).



When establishing a relationship with a Brazilian distributor, a contract will be outlined. The

contract will allow Metronic to actively participate in the promotion of the satellite dish as

well as the television service. This will not only give them control over the image of their

brand, but also ensure that their product will not sit on the shelves. Active participation will

be maintained by sending full-time employees to their headquarters. These employees will
work with the staff to develop a marketing strategy that fits the needs of their company as

well as Metronic (16).



The contract will also include a list of incentives for the distributor. These incentives will

help to create and maintain a long-term relationship with the distributor while also

encouraging them to enthusiastically sell Metronic’s product. Examples include:

    -   For every 200 satellite dishes sold, Metronic will give them 10 for free

    -   If sales increase more than industry average, Metronic will offer a 2% discount for

        the next fiscal year

    -   For every customer a sales representative gets to switch over from another company,

        Metronic will enter them into a 6 month drawing for a free French vacation

Utilizing the strategies above, Metronic can have long-term success on their exporting

endeavor.



Implications for HF Company/Metronic- By: Jen Interliggi

HF Company will require some adjustments to account for the new market in Brazil. Since

the company currently operates indirectly in Argentina and Uruguay, they will simply need to

add some more personnel and trade representatives for the Brazilian region. As part of the

transition into Brazil, we find it necessary to become more involved by eventually setting up

an office in the main Brazilian cities and having representatives work with the selected TSPs.

In addition, there will be service employees that help customers with problems and that train

local Brazilians to fix and help with these problems as well. There will also need to be a

training program regarding the Brazilian culture, how to conduct business, how to market to

the desired television providers, how to encourage the providers to increase sales, and how
to satisfy the Brazilian customer. This program can either be in the form of a class or passed

out in a booklet.



The representatives in Brazil will also be responsible for looking for growth opportunities

and deciding if a direct investment will be beneficial in the future. The HF Company

laboratory will also need to begin considering the Brazilian market as it develops the satellite

dishes and any other new products. This aspect could even give HF Company some breaks

from import tariffs in Brazil.



By exporting their clear dish satellite to Brazil, Metronic is able to penetrate a large potential

market. Metronic can sell satellite dishes to TSPs with very little product adaptation, which

will help keep costs low. The price of the product will be very reasonable, even after the

expected price escalation ($100-$150). The company will add personnel to help with the

marketing for the TSP and to assist with technical problems, ensuring that they stay involved

with the project. Utilizing the information above, Metronic will have success in Brazil that

will enable them to expand throughout South America.
Timetable for Implementation- By Jen Interliggi and Laura Snitcher

March 2006

      Begin aggressive pursuit of distributors/television providers by sending over fluent

       personnel to explore the market in the main Brazilian cities of São Paulo, Minas

       Gerais, and Rio de Janeiro.

      Marketing team begins creating mailings and advertisements for TSPs

      Begin training employees for the Brazilian team

May 2006

      Have complete list of compatible distributors/providers to begin promoting the

       product to

June 2006

      Send out direct mailings and other advertisements to the selected firms

August 2006

      Send over team to begin personal presentations to companies

January 2007

      Pick one or two distributors/TSPs that compliment the HF Company strategy

February 2007

      Begin contract negotiations for exporting; work on contract and agreement with

       distributor for 1.5 years

June 2007

      Send back over team to learn more about the company and to begin

       marketing/promotion strategy to Brazilian customers- this includes television

       advertising, packaging, print advertisements, and radio commercials

December 2007
      R&D department of HF Company begins adaptation of satellite dish for

       Brazilian/South American use

June 2008

      Send over permanent personnel to begin working with the distributor

      Hire Brazilians to join HF Company team- Team will aid in training sales force and

       training technical associates

August 2008

      Finish contract and begin manufacturing adapted satellite dishes

September 2008

      First airfreight shipment to Brazil

March 2009

      Lease office to maintain South American market, to build technical assistance help,

       and working with distributor. Move operations from distributor headquarters




                                       References
(1) "Brazil", 2005-2006 Exporters' Encyclopedia, New York, Dun & Bradstreet International,
        p188-203.
(2) "Brazil's Big Picture." Forbes.com. Retrieved on Mar 11, 2006 from http://nettv.
        globo.com/NETServ/br/home/index.jsp?destino=/NETServ/br/cidade.jsp

(3) "CIA the World Factbook." CIA. Retrieved on Mar 10, 2006 from http://www.cia.gov/

(4) Czinkota, Michael R., Ilkka A. Ronkainen, and Bob Donath. Mastering Global Markets:
        Strategies for Today's Trade Globalist. United States: Thomson South-Western, 2004.
        268.

(5) Direction of Trade Statistics Yearbook. International Monetary Fund. 2004.

(6) “DirectTV.” DataMonitor. Retrieved on March 8, 2006 from
        http://search.epnet.com/login.aspx?direct=true&db=buh&authdb=dmhco&an=80
        5

(7) “DIRECTV Group and News Corporation Announce Reorganization and Consolidation
       of Satellite TV Platforms in Latin America.” News Corporation. Retrieved on Mar 8,
       2006 from http://www.newscorp.com/news/news_221.html

(8) “Globo Cabo and Microsoft Deploy Interactive TV Services in Brazil Powered by
       Microsoft TV.” Microsoft TV. Retrieved on Mar 8, 2006 from
       http://www.microsoft.com/tv/content/PressReleases/Globo_Cabo.mspx

(9) “HF Company.” Business.com. Retrieved on Mar 7, 2006 from http://www.
       business.com/directory/media_and_entertainment/television/equipment_and_supp
       lies/hf_company/profile/

(10) "Information (Questions and Answers)." Astral Sat. 2005. Retrieved on Mar 10, 2006
        from http://translate.google.com/translate?hl=en&sl=pt&u=http://www.astralsat.
        tv.br/astra030.asp&prev=/search%3Fq%3DAstral%2BSat%26hl%3Den%26lr%3D.
(11) "Latin America." World Screen.com. 2006. Retrieved on Mar 8, 2006 from
        http://www.worldscreen.com/latinamerica.php

(12) "Legal Guide for the Foreign Investor in Brazil", retrieved on Mar 8, 2006 from
        http://www.brasilemb.org/trade_investment/guide_investors.pdf

(13) “Market Data.” ITSA Telecommunications. Retrieved on Mar 8, 2006 from
       http://www.itsa.com.br/ver_ingles/mercado/dados_mercado.asp?img=merc&sub=
       dado

(14) "Satellite TV Provider." Retrieved on Mar 9, 2006 from http://www.homeownernet.
        com/articles/satellitetv.html
(15) Seleme, Gilberto. Personal Interview. Mar 10, 2006. I interview Gilberto to learn what
        television service providers competitors are available in Brazil.

(16) “Seven Rules of International Distribution.” Harvard Business School. Boston.
(17) "TV for daily pay-paid signature arrives in June." ABTA in Action. June 5, 2004.
       Retrived on Mar 11, 2006 from http://translate.google.com/translate?hl=en&sl
       =pt&u=http://www.tv.puccampinas.edu.br/script/noticia.asp%3Fid%3D207&prev
       =/search% 3Fq%3DAstral%2BSat%26hl%3Den%26lr%3D

(18) “What are the direcTV recievers?” TechFaq. Retrieved on Mar 9, 2006 from
       http://www.tech-faq.com/directv-receivers.shtml

(19) "Why Satellite Dish TV?" Stellar Satellite.com. 2005. Retrieved onMar 7, 2006 from
       http://www.stellarsatellite.com/

(20) ”Your Satellite Equipment” Metronic.com. 2005. Retrieved on Mar 4, 2006 from
       http://www.meteronic.com
Metronic’s Clear Dish
Satellite is perfect for
Brazilian climate.

It is made of a synthetic
resin compound that is:
- Clear
- Non-Rusting
- Wind-Resistant
- 100% UV Ray Resistant
- Lightweight

Metronic’s ability to Do-It-
Yourself helps your
company to:
- Cut costs associated
  with installation
- Cut costs by allowing
  Metronic technical help
  desk handle any
  technical problems


Metronic is interested in providing you with low-priced, high
quality satellite. This April representatives for Metronic will be in
your area and would like to introduce you to our product. This
would include a short 20 minute presentation about what we
have to offer to your company. If you are interested in learning
more about us, please contact us at 1-888-Metronic or email us
at metronic@gmail.fr.

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:5
posted:4/16/2012
language:English
pages:24