how_to_use_email_to_market_your_business - Notepad

Document Sample
how_to_use_email_to_market_your_business - Notepad Powered By Docstoc
How To Use Email To Market Your Business

Many people underestimate the power of email marketing, but this type of marketing
is a great way to advertise your business and all it has to offer. A properly
executed email marketing campaign can have a positive impact on your business. If
you want to try out this form of marketing, the following article can help.

The first thing you need to do is get people to sign up to receive your emails.
There are a few ways you can do this. One thing you can do is offer a special offer
if they opt-in to your emails. Offer a free shipping code, a certain percent off or
even an amount off of a purchase or service. You can also simply ask them to opt-in
with a little area on your website. It never hurts to ask, and the worst thing that
can happen is they say no. Another way to encourage people to opt-in is to give them
a "special preview" or a free sample. Many people like being the first to know and
like to try out products, so this can really get people to sign up for your emails.

The next thing you need to think about is how often will you send out emails. If you
send emails out too often you may start to irritate your recipients, and they will
unsubscribe or ignore your emails. If you send them out not often enough, you may be
forgotten about. Two to three times a week seems to be good. Once a week is probably
too much, but a few times a week should not be overkill to most people.

What will you put in your emails? Make sure your emails are interesting and full of
things that your readers will be interested in, but not too full. You can include
special offers or coupons that are only valid for a short amount of time. You can
even include information about your products and services, and even some alternative
uses for products. Another great thing to include is customer reviews. People love
knowing that others are happy with something, so if they know that others like the
product, they will be more likely to try it.

How can you drive repeat business? Try sending out personalized emails. You can send
emails to customers based on their previous purchases. Send them additional
information on the products they purchased or send them information about other
items that they might be interested in based on the items they bought before. This
will show your customers that you are thinking about them and care about their
business. You can even send them special offers for their next purchase. You can
offer free shipping or a certain percentage off. People really like a good deal.

To run a email marketing campaign that is successful, you must get people to opt-in
to your mailing list and then send out great emails full of great information. If
you are able to do this, you will see positive changes to your business.

                                       Page 1

Shared By:
Description: Computer research and internet marketing reaserch articles