how_to_successfully_market_via_email - Notepad

Document Sample
how_to_successfully_market_via_email - Notepad Powered By Docstoc
How To Successfully Market Via Email

Everyone gets email, so why not use email   to market your business. If you do it the
right way, you can gain new customers and   have lots of repeat customers. Before you
start sending emails out, there are a few   things that you need to know. Read the
following article to find out how to make   your email campaign a success.

The first thing you need to do is get email addresses. You can have a place to sign
up on your website, and make sure that you make the sign up area stand out. You
might even want to offer some incentive for having visitors opt-in. Offer some sort
of discount like free shipping or a certain percentage or dollar amount off of their
order. You should make it easy to opt-in, and you should also make it easy to
opt-out should your viewers decide not to continue recieving your emails.

The amount of emails you send may determine if your email recipients continue to
stay subscribed to your email list. Do not sent out emails too often. Sending out
emails every day is excessive. If you send out emails too much, your readers will
get tired of seeing your emails in their inbox. Send out emails anywhere from one to
three times a week. You may also try sending out your emails at different times of
day to see what time gets you the best response.

Email is much different than printed newsletters or advertisements. When you send
out emails you can customize them just about any way you like. You can and should
add pictures and videos of your products. You also want to put clickable links in
your emails, which is something not possible with print material.

What you put in your emails is very important. It is important that you fill them
with valuable information. You may want to announce a new product or service and
tell all about it. You could also include additional information for a popular
product that you sell. Another good thing to add is customer feedback. Consumers
love to read reviews, and a good review can help your sales. Add coupons or special
discounts in your emails. Make these discounts exlusive to email subscribers. Also,
make your emails easy to forward to friends of your subscribers and encourage them
to do so.

One thing that helps a business thrive is repeat business. You can use your email
list to keep up with repeat customers. Send them personalized emails, recomomending
products for them based on products they have already purchased. You can also offer
discounts to them when they come back to make another purchase from you. Once they
know how much they like your products, offering some sort of discount will further
encourage them to come back and buy something else.

To have a successful email marketing venture, you must get your viewers to subscribe
to your email list. You also need to send out emails that your subscribers find
interesting and relevant. If you can do this, you can have a good marketing

                                       Page 1

Shared By:
Description: Computer research and internet marketing reaserch articles