Fundraising Tips

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					T   ips
for Fundraising
Sustainability,                                                                    ConTenT
Building Hope                                                                       3
                                                                                         Heifer Mission

                                                                                         Heifer Facts

                                                                                    5    Where is Heifer?

                                                                                    6    Heifer Cornerstones

                                                                                    7    Tips for Fundraising

                                                                                    9    Food and Fellowship

                                                                                  11 Games and Teamwork
                                                                                  12 Sharing Your Creativity
                                                                                  14 All the Children of the World
                                                                                  15 The Bigger Picture
                                                                                  16 More Resources

Heifer Community Volunteer
Coordinators and Volunteers
If you're inspired by what you see here and want to get further involved with Heifer, call on your Community Volunteer
Coordinators. Our CVCs support individuals and groups who want to join our efforts by donating time, treasure and
talent. They can help developing your fundraising ideas for Heifer or show you volunteer opportunities. For more
information, go to or call (888) 5-HUNGER or (888) 548-6437.
The mission of Heifer International
is to work with communities to end hunger and poverty and care for the Earth. Since 1944,
Heifer has helped 13.6 million families in more than 125 countries move toward greater
self-reliance through the gifts of livestock and training in environmentally sound agriculture.
The impact of each gift is multiplied as recipients agree to Pass on the Gift by giving one or
more of their animals’ offspring, or the equivalent, to another family in need.

Heifer Facts
How Heifer Works
Heifer partners work with community groups to form
development plans and to train them in animal well-being,
agroecology, water quality, gender equity and community
development. The training enables them to care for
livestock, grow crops sustainably and to further help
participants lift themselves out of poverty. Heifer currently
provides more than 25 kinds of livestock, trees, seeds and
training in environmentally sound agriculture and animal
well-being to families in more than 50 countries, including
the United States.

                                                       Sustainable Solutions
                                                       In addition to training in sustainable farming practices, recipients
                                                       agree to share one or more of their animals’ offspring with others
                                                       in need in what Heifer calls Passing on the Gift®, which multiplies
                                                       the benefits of the original gift. Heifer partners also are taught to
                                                       prevent overgrazing, and collect manure for organic fertilizer, plant
                                                       trees and manage resources for long-term success.

Since its inception, Heifer has
helped 13.6 million families in more
than 125 countries move toward
greater self-reliance. Committed
to gender equity, Heifer ensures
that women and men share in the
benefits of training, ownership and
income, and that projects enable
families to farm, rather than seek
low-paying, seasonal employment.

Where is Heifer?
Heifer operates in more than 50 countries in the world. Number of projects by area are
Africa (128); Asia/South Pacific (192); Americas (237); Central&Eastern Europe (260)

   Americas                                                   Africa
   Argentina                                                  Cameroon
   Bolivia                                                    Ethiopia
   Brazil                                                     Ghana
   Canada                                                     Kenya
   Ecuador                                                    Malawi
   Guatemala               Central/Eastern Europe             Mozambique
   Haiti                   Albania        Lithuania           Rwanda
   Honduras                Armenia        Macedonia           Senegal         Asia/South Pacific
   Mexico                  Bosnia         Moldova             Sierra Leone    Bangladesh   Nepal
   Nicaragua               Bulgaria       Poland              Tanzania        Cambodia     Pakistan
   Peru                    Estonia        Romania             Uganda          China        Philippines
   United States           Georgia        Slovakia            Zambia          Indonesia    Sri Lanka
                           Kosovo         Ukraine             Zimbabwe        India        Thailand
                           Latvia                                             Laos         Vietnam

 Heifer Cornerstones
 Over the years Heifer International has developed a set of essential principles called the Cornerstones
 for Just and Sustainable Development. All project organizations and farmer groups are screened,
 monitored and evaluated according to these principles, and project plans made by the groups take
 these factors into consideration.

             Passing on the Gift                              Improved Animal                                     Improving the
             Passing on the Gift is the                       Management                                          Environment
             heart of Heifer International’s                   Feed, water, shelter,                              The introduction of Heifer
sustainable community development                reproductive efficiency and health are             International projects should have
philosophy. Every family who receives an         the essential ingredients in successful            a positive impact on one or more of
animal agrees to pass on one or more of          livestock management. The animal                   the following: soil erosion, soil fertility,
their animals’ offspring to another family in    must be an appropriate breed for the               sanitation, forestation, biodiversity,
need, along with the training and skills that    area and should be a vital part of the             pollution, wildlife and watershed
they have acquired. This unique approach         farm activities without placing an extra           conditions.
creates a ripple effect that transforms lives    burden on the family or resources.
and communities.                                                                                                  Full Participation
                                                              Nutrition and Income                                Members of the group “own”
             Accountability                                   Livestock contribute directly                       the project and have control
             Heifer provides guidelines for                   to human nutrition by providing       over all key decisions. Heifer is committed
             planning projects, screening        high-quality protein. Indirectly, they provide     to involving all members in decision-
recipients, monitoring progress and              draft power for cultivation and transportation,    making, working with grassroots groups to
conducting self-evaluations. The groups          as well as manure for soil fertility. Livestock    develop strong leadership and organization.
define their own needs, set goals and plan       provide income for education, healthcare
appropriate strategies to achieve them. They     and housing, and as living savings accounts,                     Training and Education
are also responsible for submitting semi-        provide long-term economic stability.                           Groups determine their own
annual monitoring reports to Heifer.                                                                              training needs, and local
                                                              Gender and Family Focus               people are involved as trainers. Training
             Sharing and Caring                              Gender refers to the socially-         includes formal sessions as well as
              Heifer believes that global                    defined roles of women and             informal farm visits and demonstrations. In
              problems can be solved if all      men in each culture. Heifer encourages             addition to training in livestock husbandry
people are committed to sharing what they        women and men to share in decision-                and environmental conservation, groups
have and caring about others. One of our         making, animal ownership, labor and                have requested training in food processing,
most important Cornerstones, sharing and         benefits. Gender is a key component of             marketing and human nutrition.
caring is an integral part of our vision for a   most Heifer projects and in our Women in
just and sustainable world.                      Livestock Development (WiLD) program.                            Spirituality
                                                                                                                  Spirituality is common to all
             Sustainability                                   Genuine Need and Justice                            people, regardless of their
             and Self-reliance                                  Heifer is a partner to people       religion or beliefs. It is expressed in their
              Because Heifer funds projects                     in need who can improve their       values, sense of connectedness to the
for a limited time, project groups must          quality of life with modest support. Priority      earth and shared vision of the future.
devise strategies for their continuity. In       is given to marginalized groups. The poorest       Often spirituality creates a strong bond
our experience, self-reliance is most easily     in the community should be included and            among group members, giving them faith,
achieved when a group has varied activities      receive priority for assistance. Families are      hope and a sense of responsibility to work
and generates support from several sources.      eligible regardless of creed or ethnic heritage.   together for a better future.

Tips for Fundraising
Without enthusiasm, raising funds can become a chore.         Always keep in mind the reasons
The lower the enthusiasm, the harder it will be to achieve    for having a fundraiser:
even the smallest target; the more enthusiasm, the
easier and more enjoyable all tasks will become.              n To raise funds

                                                              n To attract attention to Heifer’s
Motivation                                                      message and your organization
When choosing an activity to benefit Heifer, remember
that volunteers will perform better if they are enjoying      n To bring people together
what they are doing, or feel what they are doing is making
a difference. Be sure to create an element of fun.

It is your responsibility as the fund raiser to know
what donors will consider to be a worthwhile return
for their donation or sacrifice. Think about who you
are asking to donate, what they are donating, why
they are donating and what is it they want in return.

Gifts in Kind
Consider asking for “in kind” donations. For example,
ask an airline for free tickets or a local sports store
to donate sporting goods for your raffle or auction.

Not Just About Money
Fundraisers can offer more than just a way to raise money.
Events bring people with shared beliefs or concerns
together socially and offer people a chance to develop
new skills, a sense of achievement or friendships.

Set a Goal
Set an established goal of either a dollar amount
or a specific number of animals. Always have
this goal or animal visible to your group.

How To
Remember that each activity you undertake will require
plenty of planning and attention to detail. A few things to
keep in mind when organizing a fundraiser big or small:
1. Designate a chairperson to be the organizer for the
2. Establish a committee who will make the decisions
   that best serve your group; or
3. If volunteerism doesn’t work for you, ask social groups,
   men’s clubs, women’s groups or commissions to take
   turns being in charge of the fundraiser.

Always promote your event. Whether it’s
through Facebook, Twitter, other social
media, your newsletter, your website or even
your local TV station, publicize as much as
possible. Be sure to post information about
your event on Heifer’s Facebook wall at

Someone needs to be in charge of every detail.
Try to involve everyone in your group. If everyone
has a task, it creates ownership and pride in the
event and will be reflected in the money you raise.

Team Heifer
Team Heifer allows you to support Heifer in
your own creative way. With Team Heifer you
get a customizable web page to set your
goal, receive donations and track progress,
a personal web address to direct people to
your page, and a Facebook badge that will
allow your friends to donate directly to your
team. Team Heifer makes it easy for your
organization to use credit cards to donate.
And with Team Heifer everyone can see your
progress. Get started at

Food and Fellowship
Around the World Dinner with Heifer International
Hold a dinner featuring international cuisine. Encourage
members to bring a favorite ethnic recipe or recipe
from one of Heifer’s project countries. Decorate the
room with displays featuring information about Heifer’s
work. Sell “passport” tickets and set up tables where
participants can have their passport stamped to
reflect the many countries where Heifer operates.

Hunger Awareness Meal
A Hunger Awareness Meal is an event that highlights the
disparity between what Americans eat and what many
in the developing world eat. Dish the meal in thirds so
that guest have different meals: 1/3 of the plates have
a roll; 1/3 of the plates have a small portion of rice and
tea; and 1/3 of the plates have an average full-course
dinner. Initiate dialogue about the implications of who
had plenty to eat and who did not. Allow plenty of time for
discussion so attendees can talk about their feelings.

Dine Out for Heifer
Contact restaurants in your area and explain that your group
wishes to raise money to benefit Heifer. Explain to them who
Heifer is and ask the restaurant to participate by donating a
portion of its sales on a specified evening or during specified
hours established by the manager. Agree to publicize that
the restaurant is helping, and encourage members of your
community to eat at the specified restaurant or restaurants.

Coffee Break
Make coffee or tea available to your organization during break
times. Ask for a donation to Heifer in return for each drink. Use
the opportunity to introduce participants to fair-trade coffee.

Hunger Café
Publicize the Hunger Café as an educational experience in
which a “meal” will also be served. Guests order from the
menu just as in a restaurant. While people are waiting to
be served, videos, posters, brochures or placemats are
used to enhance the meal as an educational experience.
Regardless of what people order, they receive one cup of
cooked rice. After dinner, a bill is prepared according to
the price of food ordered from the menu. The customers
are asked to pay all or part of the bill to beneft Heifer.

Dinner Chain
Secure a volunteer to hold a dinner for eight to 10. When
the guests are invited, they are informed that this is a
benefit for Heifer and asked to donate an amount to help
buy a specific animal. Following the dinner, each person
is asked to hold a similar dinner and to invite a different
group of people. The dinner chain continues until a
specified goal is reached.
                                                              Example Menu:
                                                              n Seasonal Juice
Fair Trade Brunch
                                                              n Frittata with
Buying fair-trade certified ingredients and discussing
their origins with your group will lead to a deeper             free-range eggs
understanding about how interdependent we all are on          n Farmers market
each other. Brunches are held once a week for a month.
                                                                fresh fruit compote
A goal for the month is established and profits are
recorded.                                                     n Fair trade
                                                                banana bread
A Quarter a Day Takes Hunger Away
Distribute an Ark Bank to each family in your group to        n Fair trade
place on their table. At each meal, everyone puts a             coffee with local
quarter as a donation to help end world hunger. After a         honey sweetener
designated time, individuals bring the Ark Banks to use
for admission to a “Quarter Brunch.” You’ll be amazed at
how quarters add up.

A Bit’O Honey
Hold a “tasting bee” to raise funds to buy bees for
Heifer. All items to be tasted are made with honey
instead of sugar. Each family who attends the event
brings one item for tasting, along with the recipe and the
cost of making the item. Sell the recipes for the cost.
Recipes are ordered and paid for at the event; duplicates
can be distributed later.

Unseen Guest
Distribute a Heifer Ark Bank to families to collect
donations for a specified time. During the time set by the
group, each family sets up a complete table setting and
chair for an unseen guest at each dinner. Each evening
the family places a donation in the bank equivalent to
the cost to provide that meal for the unseen guest. At
the end of the program, the Ark Banks are collected and
the funds are donated to Heifer.

Games and Teamwork
A-Thons for Heifer
Get sponsors within your group to pledge money to an
individual to swim, walk, skate, bike, dance, read, etc.
You can have several swim-a-thons, walk-a-thons, skate-
a-thons, bike-a-thons, dance-a-thons, or read-a-thons
going on all month. Make collecting donations easy by
starting a Team Heifer at

Going to Bat
Organize your group into slow-pitch ball teams. Give each
team a creative name. Schedule a round-robin of afternoon
games and advertise the event to attract sponsors and
fans. Charge a small admission and have vendors sell finger
foods and beverages. Members of each losing team must
donate a specified fine—winners give a free-will donation.

Tee-Off for Heifer
Hold a golf tournament and charge $5 or $10 above the green fee
of your local golf course. Contact local businesses offering their
employees the opportunity to play in teams for the tournament.
Sell ads to place on the tee boxes for businesses to purchase.
Invite Heifer Volunteers or your local Heifer Community Volunteer
Coordinator to speak to the attendees about Heifer’s work.

Game Night
Take sign-ups for people to meet in small groups in homes
to play bridge, canasta, pinochle, spades, dominoes, poker
or other games. Have them meet once a month, rotating
from home to home within the group. Each time a group
meets, each player donates a set dollar amount to Heifer.
Collect the donations at the gathering each month.

Heifer Madness
Every year, thousands of people bet on the Super Bowl,
March Madness, the World Series and other national
sporting events. Why not turn it into a fundraiser for
Heifer? Take sign-ups and bets. Instead of the winner
winning the pot after the games are played, send your pool
of money to Heifer to help end hunger and poverty.

Group Garage Sales
Establish groups of families to pool items and hold a mass
garage sale. Publicize the event and use the opportunity to Pass
on the Gift of knowledge about hunger and poverty. Make sure
that all your customers know that the proceeds are benefiting
those in need here in the United States and around the world.

Sharing Your Creativity
Sharing Table
Each week during the garden season, members of your
 group bring to a Sharing Table any extras they wish to share
– any salable item not classified as rummage. Following your
 meetings, people “TAKE WHAT YOU WANT; GIVE WHAT YOU
WILL” toward the purchase of a specified animal or animals
for Heifer. Display the table conspicuously and decorate
 creatively. There are no set prices. Remind people often to
plant an extra row or hill in the garden for Heifer; to preserve
and can extras; to bake extras and keep in the freezer until
the day of the sale. Send the entire “surplus” to Heifer.

Heifer’s got Talent!
Hold a talent show. Encourage diversity from members of
your group. Charge admission to the show, and between
each act, share a Heifer story with your audience to
encourage involvement and inspiration. Sell snacks
to the audience members. To determine the winner,
have each contestant solicit donations after all the
performances. The person with the most money wins.

Handcrafts for Heifer
Hold a special art show by asking people in your group to
donate handcrafts. Encourage high quality art items to be
donated or have children bring one of their crafts to sell.
Serve refreshments for the shoppers and browsers, or have
an auction for the donated items. Hire an auctioneer and
auction off all the handcrafts. The children will love to see
their crafts auctioned. Send your proceeds to Heifer.

Auction Block
Collect donations of new or antique items to be sold at auction.
Also ask for donations of outings and services. Invite the
auctioneers. Solicit businesses for donations and recognize
their contributions at the event. Sell refreshments for the crowd.
Display large posters of animals to be bought. Periodically,
take a tally and let the crowd know the progress being made
toward accomplishing your goal. Send all money to Heifer.

Make a Heifer Quilt
Organize quilters to meet during the spring for the Pass on the
Gift campaign to make a quilt or quilts for Heifer. When the
quilts are finished, establish a minimum bid and hold a silent
auction. Publicize in your congregation and community. This can
be done in conjunction with any potluck or dinner featuring Heifer.

Noah’s Ark
Have an artistic member of your group paint a large ark mural
on a wall. Leave the animals unpainted. Ask for donations
to buy the animals or conduct other fundraising activities to
complete the animals on the mural. When a part of an animal
is paid for, paint in that portion on the mural; continue sales
and painting until the mural is filled with animals. When
Noah’s Ark is full, send the funds for “living gifts” to Heifer.

Casual Day
Redefine the traditional dress code by encouraging members
of your organization to pay a fee to dress casually during a
selected time period.

Send Your Love
When it is time to remember your family, special friends or church
or organization members choose a “living gift.” Send the donation
along with the names and addresses of the family or person to
be honored. Heifer will send a card to the person honored telling
them of the gift received in their honor and how it is benefiting a
needy family. Go to to view our online gift catalog
or call (800) 422-0755 to have a gift catalog mailed to you.

Merry Christmas/Happy Hanukkah for Heifer
Place a Christmas tree or menorah in a convenient location.
Ask each member to bring one Christmas or Hanukkah
card for the tree as that person’s greeting to the entire
group, along with a donation to Heifer equal to the amount
each would have spent for cards and postage; or

Hang wide colorful ribbon on a wall; place a box wrapped as
a gift on a table near the ribbons. Ask members to bring one
Christmas or Hanukkah card to be paper clipped to a ribbon,
along with a donation for Heifer to be put into the box; or

Decorate a Christmas tree with handmade ornaments. Ask
members to bring donations for Heifer and take a free ornament
in exchange.

Holiday Sale Day for Heifer
Encourage one or more merchants from your community to
advertise a Holiday Sale for Heifer. This is the way the event
took place in one community: At Thanksgiving, a merchant
with a gift shop ran an ad in the local newspaper advertising
20% of all sales on the day before Thanksgiving would benefit
Heifer. In addition, there was an additional 10% discount for
customers. The merchant’s business on that day increased
nearly 66% over sales for the same day in the previous year.

All the Children of the World
Before undertaking the children’s activities that follow, the adult leaders should obtain Heifer resource
materials for each animal by calling (888) 5HUNGER or (888) 548-6437.

Lucy Lamb
Ask children to bring donations to their class each week
to help buy “Lucy Lamb” for Heifer. Display a large hand-
drawn poster of a lamb sectioned into spaces (one space
for each $2 to be raised). For each $2 raised, have a
child place a ball of cotton in one of the spaces on the
poster. When “Lucy Lamb” has all her “fleece,” send the
donations to Heifer.

Hoppy Hare Jigsaw
Ask children to bring donations to their class each week
to help buy a pair of “Hoppy Hares” for Heifer. Display
a large hand-drawn picture of a rabbit; cut a duplicate
picture of it into 20 pieces (each piece worth $1). For
each $1 raised, have a child put a piece together on the
poster. When the jigsaw is completed, take it apart and
repeat the activity twice to buy a trio of rabbits for Heifer.

Purchase a Pig or Charge a Chick
Put a piggy-bank in the room and display a large
caricature poster of a pig. Children place donations in the
piggy-bank. When the piggy-bank is full, send to Heifer.
For a flock of chicks, ask children to bring donations to
their class each week. Suggest that each child bring $1,
if possible. For each dollar raised, a child pastes a chick
on a poster. When a flock of chicks has been paid for,
send the donations to Heifer.

Oh! Christmas Tree
Have kids in your group make Christmas ornaments.
Show them a map and point out countries where Heifer
works. Hold a dinner or potluck and host a silent auction
to sell the ornaments. Send the proceeds from your sale
to Heifer.

Peace Pipe
A Heifer Peace Pipe is a tube that can hold enough
quarters to buy a goat, sheep or pig that can provide
hope for families living in poverty. See how fast children
can fill the peace pipe with their quarters and then send
the proceeds to Heifer.

The Bigger Picture
To encourage sustainability, Heifer promotes the use of agroecological practices that protect and
enhance natural resources. Heifer trains project participants in sustainable agriculture that uses a
balance of livestock and plants to fulfill the needs of both people and nature. In the same way, we
want you to think about all the various ways you can fundraise for Heifer to help make us sustainable.

Recycle for Heifer—Recycle for the Earth
Hold recycling drives in your group and encourage all
members of your community to get involved. Sell or donate
the materials to your local recycling plant and send any profits
to Heifer. Be sure to alert your local newspaper (city editor) or
TV and radio stations (assignment desk) for photo-ops.

Some ideas that you can encourage members of your group to
do on their own to support Heifer International:

n Find out if your employer has a matching gifts program that
  will match your gift to Heifer. Perhaps you can promote the
  program among employees with a lunchtime Heifer booth
  in the employee cafeteria or out in the halls. Find out more

n Never go anywhere without several copies of the Heifer
  brochure or a Heifer Fact Sheet. You’ll be amazed at the
  opportunities you’ll have to share. Call (888)-5HUNGER
  to order Heifer resources.

Living Memorials
Your memorial gift is a most appropriate way to express
love and thoughtful remembrance. Memorial gifts are living
contributions that support Heifer’s life sharing program
around the world. A fitting memorial card will be sent to the
family of the person honored, listing the name of the donor.
All memorial contributions are promptly acknowledged and a
receipt is returned for your tax deductible gift.

More Resources
Looking for more ideas? Use one of Heifer's fundraising programs. To order hard copies of the
programs, call (800) 422-0474, or call a Community Volunteer Coordinator (see page 1 for details).

 All Audiences
 Heifer Challenge
 Heifer Challenge is a fun, rewarding way to make a difference in the
 world. Participants, individually or as a group, select a challenge, like
 daring their principal to dress in a cow suit all day, decide how much
 it is worth, find sponsors, complete the challenge and donate the
 funds to Heifer.
 Hardcopy: RPC042010

 Read To Feed®
 Read to Feed is a reading incentive fundraiser that will foster in your
 children a love for reading and a passion to help others. It does this
 all while giving your children a way to help Heifer assist millions of
 people around the world feed their families and reach self-reliance.
 Hardcopy: RTF001000

 Pass on the Gift Resources
Each April, Heifer International celebrates Pass on the Gift Month.
Join us in this celebration by hosting a special fundraising event in
April. Our free Pass on the Gift resources show your group what Pass
on the Gift means, provides ideas for sermons and events to host.
Hardcopy: RP0GB2010

 Living Gift Market
The Living Gift Market Guide walks you through the process of
planning and hosting a Living Gift Market which “sells” food- and
income-producing animals like bees, chicks, goats and heifers.
Shoppers honor a friend or loved one by giving in his or her name,
while at the same time empowering an impoverished family by
providing an animal and training in its care. Your Living Gift Market
can be as big or as small as you wish.
Hard Copy: RLP005000

Fill the Ark
Fill the Ark is a four-week, daily missions giving program that
offers real-life solutions to world hunger and shows that one
person, one family, one congregation can make a difference
in today’s world.
Hardcopy: RF3006000

Gift Ark
Inspire your congregation to take on Heifer’s ultimate challenge:
raising $5,000 to purchase a Gift Ark. The Gift Ark guide shares
stories of congregations and their techniques and successes at
raising money for a Gift Ark and beyond.
Hardcopy: RP5011000

Animal Crackers
Animal Crackers is a complete set of lesson plans for a
Bible school, weekday program or study group. This exciting
educational fundraising program features five sessions for
children, youth and adults on the topics of Hunger and the Bible,
Animals, People and their Needs, Land and the Environment,
and Passing on the Gift. A leader’s guide and program cards are
also available in a Jewish congregation version.
Hardcopy: RAX009000
Hardcopy: RAX00J000

Bar and Bat Mitzvah Project Ideas
At the heart of Heifer’s work is the Jewish notion of Tzedakah:
that it is our duty to help those with genuine need. Heifer’s
Bar or Bat Mitzvah Project Ideas help your synagogue’s youth
create a unique Mitzvah project and add meaning to his or her

Feeding 5,000
Heifer’s newest resource for congregations goes beyond the
classroom and inspires your congregation to help change the
world. The Feeding 5,000 curriculum provides engaging one-
hour workshops in Art, Drama, Geography, Make Your Own
Video, Movement/Games, Photography, Puppetry, Science and
Storytelling. Each of these venues has its own planning guide,
so you can organize it to best fit your congregation’s needs.

              Thanks again
                 for helping
               to end hunger
             and poverty and
             care for the Earth.

           Heifer International | 1 World Avenue | Little Rock, AR 72202
                          (800) 422-0474 |


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