Business start up
Small Business Start Up Tips
The loss of jobs due to a recession generates large numbers of talented but inexperienced entrepreneurs
who can benefit from small business start up tips. In response to this particularly severe economic downt-
urn, many Americans are not pursuing replacement jobs. Instead they are evaluating the marketplace to
find new businesses that can succeed in this economy. The marketplace has stumbled, but it is still alive
and with plenty of room for new companies. For prospective entrepreneurs who have identified a gap in
the market, we recommend several start up tips for new small businesses.
1. Establish a reputation for integrity. In the corporate world, employees may consider their work to be
mere drudgery, but they keep their eye on the target of a pension and stick with it. Start ups need a
self-starter able to maintain constant motivation. Even if you have identified an extremely lucrative opport-
unity, staying focused and retaining your passion will not be possible unless the work is something you
love and are proud of.
2. Address an existing need. Many would-be entrepreneurs in search of small business start up help have
a business model that would be perfect if only there were a demand for the product or service. Their idea
may be ingenious or their service innovative, but no start-up can be a success if each and every client h-
as to be persuaded to try it. Filling an existing need is a much easier proposition, as the client need only
be convinced that your business is the best choice.
3. Have a realistic projection of business expenses. Budgets for start-ups are tight to begin with. The -
additional stress of a heavy debt load can be more than a new business can handle. The temptation to be
optimistic with cost projections can be ruinous if the resulting budget does not adequately balance
revenues with marketing, taxes and insurance.
4. Choose products and services that offer a big profit margin. Huge retailers can make pennies on each
sale and still survive because of their high volume. Start ups without an established customer base may
have very few sales in their early months of existence. Even infrequent sales, however, that come with a
hefty profit for each can be a tremendous help to a small business.
5. Give your customers reason to trust you. Biting off more than you can effectively chew is a great way to
get a reputation for failure. Huge opportunities appeal to everyone, but every late delivery makes you
more of a risk to prospective customers. A brand name that is not yet established relies on advertising by
word of mouth. Exaggeration or misstatements of fact about the benefits of your product will turn cust-
omers against you almost immediately, and your business may never recover.
6. Work online. Marketing on the World Wide Web is an eventuality every business has to deal with.
Either you go to the trouble of doing it, or you cede market share to your competitors who do sell on the
Internet. Building an on line presence is the biggest step a small business can take. A website potential
customers can find; and an active presence on social media venues can furnish small business start up
help easily and without much effort. A business that wants to be found must be where people are looking
for it. That place is the Internet, and if your site is accessible and looks legitimate, customers will find their
way to you.