ARPU-REVENUE Analysis - Oct-Dec08-FINAL by tangshuming

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									          Final Report

              on

ARPU/Revenue Analysis
              for




 Private GSM Cellular Operators




         Oct-Dec'2008




         04 March'2009
                          Revenue & ARPU - Company wise
                              Oct-Dec'08 & July-Sep'08
                                                Revenues                         ARPU
                                                Rs. Crores                       Rs.
                                                                %                          %
                                      Current Previous                Current Previous
                                                             Change                     Change
S.N      Name of the                  Quarter Quarter                 Quarter Quarter
                       Service Area                            over                       over
o.        Company                      (Oct-    (Jul-                  (Oct-    (Jul-
                                                             previous                   previous
                                      Dec'08) Sep'08)                 Dec'08) Sep'08)
                                                              quarter                    quarter
 1  Aircel Limited     Tamil Nadu      278.12      274.64       1.27%   138.77   157.58 -11.94%
    Aircel Cellular    Chennai         106.25      105.47       0.74%   157.21   169.08   -7.02%
    Dishnet Wireless   WB               19.39       11.84      63.78%    70.05    50.22   39.50%
    Dishnet Wireless   Orissa           21.49       16.51      30.22%   102.76    97.01    5.93%
    Dishnet Wireless   Assam            76.96       72.06       6.80%   170.91   177.70   -3.82%
    Dishnet Wireless   NE               50.99       48.10       6.01%   202.01   220.93   -8.57%
    Dishnet Wireless   J&K              29.30       20.21      44.98%   193.27   169.72   13.88%
    Dishnet Wireless   Bihar            26.93       19.10      40.97%    78.01    68.17   14.43%
    Dishnet Wireless   HP                2.23        1.47      51.93%    73.18    67.39    8.59%
    Aircel             Kolkata           5.52        2.60     112.27%    56.77    48.40   17.29%
Total Revenue/Average monthly ARPU     617.18      571.99       7.90%   137.36   147.78   -7.05%

2 BPL Mobile           Mumbai          126.60      120.70      4.89%    233.69   264.49   -11.64%
Total Revenue/Average monthly ARPU     126.60      120.70      4.89%    233.69   264.49   -11.64%

 3  Idea Cellular      Maharashtra     442.76      382.20     15.85%    230.77   222.61     3.67%
    Idea Cellular      AP              305.15      286.48      6.52%    231.01   241.57    -4.37%
    Idea Cellular      Gujarat         196.28      179.17      9.55%    191.84   192.02    -0.09%
    Idea Cellular      MP              242.95      230.00      5.63%    193.26   201.72    -4.19%
    Idea Cellular      Delhi           157.86      151.35      4.30%    235.34   238.50    -1.33%
    Idea Cellular      Kerala          251.36      225.23     11.61%    221.38   222.70    -0.59%
    Idea Cellular      Haryana          78.29       71.24      9.90%    191.36   196.96    -2.84%
    Idea Cellular      UP(West)        223.11      199.30     11.95%    216.45   217.82    -0.63%
    Idea Cellular      Rajasthan        50.86       44.88     13.34%    154.51   151.46     2.02%
    Idea Cellular      UP (E)           75.94       65.78     15.45%    166.94   165.99     0.57%
    Idea Cellular      HP                6.38        5.73     11.35%    184.36   191.62    -3.79%
    Idea Cellular      Mumbai           19.14                           300.00
    Spice Commns.      Punjab          170.18      148.88     14.31%    251.47   201.35   24.89%
    Spice Commns.      Karnataka        97.25       99.40     -2.16%    224.32   205.89    8.95%
Total Revenue/Average monthly ARPU    2317.50     2089.61     10.91%    215.41   212.29    1.47%

 4    Vodafone Essar   Mumbai          453.92      448.64      1.18%    371.11   390.98    -5.08%
      Vodafone Essar   Gujarat         479.89      440.83      8.86%    223.13   218.65     2.05%
      Vodafone Essar   Delhi           369.33      339.73      8.71%    331.33   323.85     2.31%
      Vodafone Essar   Kolkata         166.85      154.58      7.94%    230.83   232.73    -0.82%
      Vodafone Essar   Chennai         109.65      110.38     -0.66%    250.71   269.96    -7.13%
      Vodafone Essar   AP              227.27      216.52      4.96%    223.88   234.53    -4.54%
      Vodafone Essar   Karnataka       217.14      213.46      1.72%    217.50   225.26    -3.44%
      Vodafone Essar   Punjab          119.67      105.83     13.08%    207.01   197.24     4.95%
      Vodafone Essar   Haryana          96.49       82.06     17.58%    176.86   175.62     0.71%
      Vodafone Essar   Rajasthan       215.30      192.78     11.68%    169.43   176.80    -4.17%
      Vodafone Essar   UP (East)       354.29      309.09     14.62%    217.44   223.08    -2.53%
      Vodafone Essar   UP (W)          210.13      186.26     12.81%    186.69   184.31     1.29%
      Vodafone Essar   WB              210.97      188.78     11.76%    180.30   182.81    -1.37%
      Vodafone Essar   Maharashtra     265.79      225.52     17.86%    235.07   227.70     3.24%
    Vodafone Essar     Tamil Nadu         256.36    232.81   10.12%    193.03   198.01    -2.51%
    Vodafone Essar     Kerala             180.54    159.98   12.85%    226.35   223.21     1.41%
    Vodafone Essar     Assam                2.27                       204.65
    Vodafone Essar     Orissa               4.41                       121.21
    Vodafone Essar     North East           1.06                       141.58
Total Revenue/Average monthly ARPU       3941.32   3607.23    9.26%    227.92   231.79    -1.67%

 5  Bharti Airtel Ltd  Delhi              497.17    468.29    6.17%    379.76   374.30    1.46%
    Bharti Airtel Ltd  H.P                 71.75     65.78    9.07%    268.35   262.19    2.35%
    Bharti Airtel Ltd  A.P.               687.77    628.17    9.49%    290.19   293.92   -1.27%
    Bharti Airtel Ltd  Karnataka          751.43    696.22    7.93%    282.97   288.25   -1.84%
    Bharti Airtel Ltd  Kolkata            164.44    146.00   12.63%    251.91   248.12    1.52%
    Bharti Airtel Ltd  Punjab             320.08    285.56   12.09%    302.34   285.67    5.84%
    Bharti Airtel Ltd  Mumbai             285.83    242.28   17.98%    356.09   315.49   12.87%
    Bharti Airtel Ltd  UP(W)              145.26    120.48   20.57%    241.95   224.27    7.88%
    Bharti Airtel Ltd  UP (E)             320.83    273.20   17.43%    208.99   202.38    3.27%
    Bharti Airtel Ltd  MP                 250.48    212.45   17.90%    209.12   201.15    3.96%
    Bharti Airtel Ltd  Haryana             86.66     70.44   23.03%    248.53   213.42   16.45%
    Bharti Airtel Ltd  Kerala             160.74    141.81   13.35%    269.13   258.32    4.19%
    Bharti Airtel Ltd  TN & Chennai       561.06    512.58    9.46%    256.02   258.32   -0.89%
    Bharti Airtel Ltd  Maharashtra        362.04    286.35   26.43%    236.94   206.77   14.59%
    Bharti Airtel Ltd  Gujarat            227.25    196.40   15.71%    205.86   194.80    5.67%
    Bharti Airtel Ltd  Rajasthan          412.29    350.12   17.76%    237.02   236.06    0.41%
    Bharti Airtel Ltd  WB                 161.63    137.43   17.61%    183.94   183.32    0.34%
    Bharti Airtel Ltd  Orissa             174.30    151.12   15.34%    236.12   234.14    0.84%
    Bharti Airtel Ltd  J&K                142.48    111.87   27.37%    350.21   306.30   14.33%
    Bharti Airtel Ltd  Bihar              421.77    370.38   13.87%    223.07   222.94    0.06%
    Bharti Airtel Ltd  Assam              100.74     81.72   23.28%    274.39   258.25    6.25%
    Bharti Airtel Ltd  North East          70.52     57.52   22.61%    307.13   290.42    5.76%
Total Revenue/Average monthly ARPU       6376.50   5606.15   13.74%    260.59   254.48    2.40%

 6  Reliable Internet  Kolkata              8.55     10.00   -14.47%    47.57    64.85   -26.65%
    Reliance Telecom   M.P                 65.77     52.62    25.00%   103.76    94.82     9.43%
    Reliance Telecom   Orissa              42.22     43.57    -3.08%   123.09   142.56   -13.66%
    Reliance Telecom   HP                  24.83     21.17    17.29%   131.48   127.78     2.89%
    Reliance Telecom   WB                  27.74     28.36    -2.19%    85.03    98.92   -14.04%
    Reliance Telecom   Assam               55.85     58.30    -4.20%   146.37   172.70   -15.24%
    Reliance Telecom   NE                  16.63     21.73   -23.47%   128.73   186.42   -30.95%
    Reliance Telecom   Bihar               75.80     91.61   -17.26%   100.86   136.38   -26.04%
Total Revenue/Average monthly ARPU        317.40    327.36    -3.04%   108.18   126.25   -14.31%


                 All India              13696.50 12323.04    11.15%    221.84   226.71    -2.15%

* AGR - Adjusted Gross Revenue as defined by DoT
                                 Revenue & ARPU - Circle wise
                                   Oct-Dec'08 & July-Sep'08
                                                   Revenues                       ARPU
                                                   Rs. Crores                     Rs.
                                                             %                         %
                                         Current Previous          Current Previous
                                                          Change                    Change
S.N                                      Quarter Quarter           Quarter Quarter
    Name of the Company Service Area                        over                      over
 o.                                       (Oct-    (Jul-            (Oct-    (Jul-
                                                          previous                  previous
                                         Dec'08) Sep'08)           Dec'08) Sep'08)
                                                           quarter                   quarter
 1 Bharti Airtel Ltd      Delhi           497.17      468.29    6.17%    379.76   374.30    1.46%
   Vodafone Essar         Delhi           369.33      339.73    8.71%    331.33   323.85    2.31%
   IDEA Cellular          Delhi           157.86      151.35    4.30%    235.34   238.50   -1.33%
   Average ARPU - Delhi                                                  331.01   326.90    1.26%

 2 Vodafone Essar      Mumbai             453.92      448.64     1.18%   371.11   390.98 -5.08%
   BPL Mobile          Mumbai             126.60      120.70     4.89%   233.69   264.49 -11.64%
   Bharti Airtel Ltd   Mumbai             285.83      242.28    17.98%   356.09   315.49 12.87%
   IDEA Cellular       Mumbai              19.14                         300.00
   Average ARPU - Mumbai                                                 336.52   342.20   -1.66%

 3 Vodafone Essar        Kolkata          166.85      154.58   7.94%     230.83   232.73 -0.82%
   Bharti Airtel Ltd     Kolkata          164.44      146.00 12.63%      251.91   248.12   1.52%
   Reliable Internet     Kolkata            8.55       10.00 -14.47%      47.57    64.85 -26.65%
   Aircel                Kolkata            5.52        2.60 112.27%      56.77    48.40 17.29%
   Average ARPU - Kolkata                                                208.98   214.43 -2.54%

 4 Vodafone Essar       Chennai           109.65      110.38    -0.66%   250.71   269.96   -7.13%
   Aircel Cellular      Chennai           106.25      105.47     0.74%   157.21   169.08   -7.02%
   Average ARPU - Chennai                                                193.94   209.02   -7.22%

 5 Vodafone Essar       Maharashtra       265.79      225.52    17.86%   235.07   227.70    3.24%
   IDEA Cellular        Maharashtra       442.76      382.20    15.85%   230.77   222.61    3.67%
   Bharti Airtel Ltd    Maharashtra       362.04      286.35    26.43%   236.94   206.77   14.59%
   Average ARPU - Maharashtra                                            233.89   218.48    7.06%

 6 Vodafone Essar         Gujarat         479.89      440.83     8.86%   223.13   218.65    2.05%
   IDEA Cellular          Gujarat         196.28      179.17     9.55%   191.84   192.02   -0.09%
   Bharti Airtel Ltd      Gujarat         227.25      196.40    15.71%   205.86   194.80    5.67%
   Average ARPU - Gujarat                                                211.19   206.29    2.37%

 7 IDEA Cellular          AP              305.15      286.48    6.52%    231.01   241.57   -4.37%
   Vodafone Essar         A.P.            227.27      216.52    4.96%    223.88   234.53   -4.54%
   Bharti Airtel Ltd      A.P.            687.77      628.17    9.49%    290.19   293.92   -1.27%
   Average ARPU - AP                                                     259.28   266.39   -2.67%

 8 Bharti Airtel Ltd     Karnataka        751.43      696.22     7.93%   282.97   288.25   -1.84%
   Spice                 Karnataka         97.25       99.40    -2.16%   224.32   205.89    8.95%
   Vodafone Essar        Karnataka        217.14      213.46     1.72%   217.50   225.26   -3.44%
   Average ARPU - Karnataka                                              260.76   262.39   -0.62%

 9 Aircel Limited         Tamil Nadu      278.12      274.64     1.27%   138.77   157.58 -11.94%
   Vodafone Essar         Tamil Nadu      256.36      232.81    10.12%   193.03   198.01 -2.51%
   Bharti Airtel Ltd      TN & Chennai    561.06      512.58     9.46%   256.02   258.32 -0.89%
   Average ARPU - TN                                                     198.34   208.05 -4.67%
10 Vodafone Essar        Kerala      180.54   159.98   12.85%    226.35   223.21    1.41%
   Bharti Airtel Ltd     Kerala      160.74   141.81   13.35%    269.13   258.32    4.19%
   IDEA Cellular         Kerala      251.36   225.23   11.61%    221.38   222.70   -0.59%
   Average ARPU - Kerala                                         234.22   231.45    1.20%

11 Spice                 Punjab      170.18   148.88   14.31%    251.47   201.35   24.89%
   Bharti Airtel Ltd     Punjab      320.08   285.56   12.09%    302.34   285.67    5.84%
   Vodafone Essar        Punjab      119.67   105.83   13.08%    207.01   197.24    4.95%
   Average ARPU - Punjab                                         263.64   237.42   11.04%

12 IDEA Cellular        Haryana       78.29    71.24    9.90%    191.36   196.96   -2.84%
   Bharti Airtel Ltd    Haryana       86.66    70.44   23.03%    248.53   213.42   16.45%
   Vodafone Essar       Haryana       96.49    82.06   17.58%    176.86   175.62    0.71%
   Average ARPU - Haryana                                        200.59   193.05    3.91%

13 IDEA Cellular         UP(West)    223.11   199.30   11.95%    216.45   217.82   -0.63%
   Bharti Airtel Ltd     UP(W)       145.26   120.48   20.57%    241.95   224.27    7.88%
   Vodafone Essar        UP(W)       210.13   186.26   12.81%    186.69   184.31    1.29%
   Average ARPU - UP (W)                                         209.86   205.48    2.13%

14 Vodafone Essar        UP (East)   354.29   309.09   14.62%    217.44   223.08   -2.53%
   Bharti Airtel Ltd     UP (East)   320.83   273.20   17.43%    208.99   202.38    3.27%
   IDEA Cellular         UP (East)    75.94    65.78   15.45%    166.94   165.99    0.57%
   Average ARPU - UP (E)                                         207.51   206.93    0.28%

15 Vodafone Essar        Rajasthan   215.30   192.78   11.68%    169.43   176.80   -4.17%
   Bharti Airtel Ltd     Rajasthan   412.29   350.12   17.76%    237.02   236.06    0.41%
   IDEA Cellular         Rajasthan    50.86    44.88   13.34%    154.51   151.46    2.02%
   Average ARPU - Rajasthan                                      203.17   204.81   -0.80%

16 Idea Cellular           MP        242.95   230.00    5.63%    193.26   201.72   -4.19%
   Reliance                M.P        65.77    52.62   25.00%    103.76    94.82    9.43%
   Bharti Airtel Ltd       MP        250.48   212.45   17.90%    209.12   201.15    3.96%
   Average ARPU - MP                                             181.05   179.94    0.61%

17 Reliance                WB         27.74    28.36   -2.19%     85.03    98.92 -14.04%
   Bharti Airtel Ltd       WB        161.63   137.43   17.61%    183.94   183.32   0.34%
   Vodafone Essar          WB        210.97   188.78   11.76%    180.30   182.81 -1.37%
   Dishnet Wireless        WB         19.39    11.84   63.78%     70.05    50.22 39.50%
   Average ARPU - WB                                             158.28   158.98 -0.44%

18 Bharti Airtel Ltd       H.P        71.75    65.78    9.07%    268.35   262.19    2.35%
   Reliance                HP         24.83    21.17   17.29%    131.48   127.78    2.89%
   IDEA Cellular           HP          6.38     5.73   11.35%    184.36   191.62   -3.79%
   Dishnet Wireless        HP          2.23     1.47   51.93%     73.18    67.39    8.59%
   Average ARPU - HP                                             201.79   201.08    0.36%

19 Reliance                Orissa     42.22    43.57   -3.08%    123.09   142.56 -13.66%
   Bharti Airtel Ltd       Orissa    174.30   151.12   15.34%    236.12   234.14   0.84%
   Dishnet Wireless        Orissa     21.49    16.51   30.22%    102.76    97.01   5.93%
   Vodafone Essar          Orissa      4.41                      121.21
   Average ARPU - Orissa                                         182.72   188.37   -3.00%

20 Reliance             Bihar         75.80    91.61   -17.26%   100.86   136.38 -26.04%
   Bharti Airtel Ltd    Bihar        421.77   370.38    13.87%   223.07   222.94   0.06%
   Dishnet Wireless     Bihar         26.93    19.10    40.97%    78.01    68.17 14.43%
   Average ARPU - Bihar                                          175.57   184.09 -4.63%
21 Reliance             Assam      55.85    58.30   -4.20%    146.37   172.70 -15.24%
   Bharti Airtel Ltd    Assam     100.74    81.72   23.28%    274.39   258.25   6.25%
   Dishnet Wireless     Assam      76.96    72.06    6.80%    170.91   177.70 -3.82%
   Vodafone Essar       Assam       2.27                      204.65
   Average ARPU - Assam                                       194.88   200.16   -2.64%

22 Reliance             NE         16.63    21.73   -23.47%   128.73   186.42 -30.95%
   Bharti Airtel Ltd    NE         70.52    57.52    22.61%   307.13   290.42   5.76%
   Dishnet Wireless     NE         50.99    48.10     6.01%   202.01   220.93 -8.57%
   Vodafone Essar       NE          1.06                      141.58
   Average ARPU - NE                                          224.98   239.23   -5.95%

23 Bharti Airtel Ltd    J&K       142.48   111.87   27.37%    350.21   306.30   14.33%
   Dishnet Wireless     J&K        29.30    20.21   44.98%    193.27   169.72   13.88%
   Average ARPU - J&K                                         307.61   272.72   12.79%

   All India                    13696.50 12323.04   11.15%    221.84   226.71   -2.15%

								
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