Docstoc

Pre-sale Data Broadcast System And Method - Patent 8112359

Document Sample
Pre-sale Data Broadcast System And Method - Patent 8112359 Powered By Docstoc
					
				
DOCUMENT INFO
Description: The present invention relates generally to point-of-sale (POS) systems, and more specifically to POS marketing systems.BACKGROUND OF THE INVENTION Cash registers have historically been used by retailers to manage transactions. Specifically, cash registers perform efficient and accurate tallying and reporting duties. As retailers have begun to increasingly rely on sales data, POS systemshave gradually started to replace conventional cash registers. Today, POS systems utilize data for both accounting and marketing purposes. For example, retailers have used data obtained from a POS system to manage frequent shopper programs. In such programs, customers often carry cards with a machine-readable indicia, such as magnetic stripes or bar codes. The cards identify thecustomer to the POS system which tracks purchase behavior. The transaction data which can be obtained through the POS system may include one or more of the following: (i) the items an individual purchased, (ii) the frequency at which an individualshops, (iii) an individual's average purchase total, and/or (iv) an individual's coupon redemption behavior. In addition, transaction data can be aggregated to account for regional and demographic behavior such as reactions to sales and promotions. While customers are rewarded for their loyalty, a database of such information is formed. Product manufacturers have also utilized data collected through POS systems for marketing purposes. Manufacturers use the data to track product performance and the impact of manufacturer promotions, such as coupons and rebates. Manufacturerscan benefit from the ability provided by the POS to instantly and directly market to individual customers. For example, many manufacturers profit through many POS couponing services offered by systems such as those disclosed in various U.S. patents,including U.S. Pat. Nos. 4,723,212; 4,910,672; 5,173,851; and 5,612,868. The benefits realized by manufacturers through the use of POS data