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					                                                                                                                                                                                                                 OFF THE PAGE SEO RANKING FACTORS
THE PERIODIC TABLE OF                                                  ON THE PAGE SEO                                        OFF THE PAGE SEO
                                                                                                                                                                                                                 Elements influenced by readers, visitors & other publishers.


SEO RANKING FACTORS                                                      CONTENT
                                                                                   +3
                                                                                              HTML
                                                                                                      +3
                                                                                                           ARCHITECTURE
                                                                                                                        +3
                                                                                                                                     LINKS
                                                                                                                                                +3
                                                                                                                                                       SOCIAL
                                                                                                                                                                +2
                                                                                                                                                                           TRUST
                                                                                                                                                                                   +3
                                                                                                                                                                                        PERSONAL
                                                                                                                                                                                                   +3
                                                                                                                                                                                                                 LINKS

                                                                         Cq Ht Ac Lq Sr                                                                                 Ta Pc
                                                                                                                                                                                                                                       Are links from trusted, quality or
Search engine optimization — SEO — seems likes alchemy                                                                                                                                                           Lq       QUALITY
                                                                                                                                                                                                                                       respected web sites?
to the uninitiated. But there's a science to it. Search engines
                                                                                                                                                                                                                                       Do links pointing at pages use words
reward pages with the right combination of ranking factors.             Quality            Titles            Crawl                 Quality           Reputation        Authority        Country                  Lt       TEXT
                                                                                                                                                                                                                                       you hope they'll be found for?
Below, some major factors or "signals" you should seek to have.
                                                                                                                                                                                                                                       Do many links point at your
                                                                                   +3                 +2                +1                      +3              +1                 +1              +3            Ln       NUMBER


                                                                         Cr Hd As Lt                                                                  Ss Th Pl
                                                                                                                                                                                                                                       web pages?

   ON THE PAGE SEO RANKING FACTORS                                                                                                                                                                               SOCIAL
   These elements are in the direct control of the publisher.
                                                                        Research           Description       Speed                 Text              Shares            History          Locality                                       Do those respected on social
                                                                                                                                                                                                                 Sr       REPUTATION
                                                                                                                                                                                                                                       networks share your content?
   CONTENT                                                                         +2                 +1                +1                      +1                                                 +2


                                                                         Cw Hh Au Ln                                                                                                     Ph
                                                                                                                                                                                                                                       Do many share your content on
                         Are pages well written & have                                                                                                                                                           Ss       SHARES
                                                                                                                                                                                                                                       social networks?
   Cq      QUALITY       substantial quality content?
                                                                                                                                                                                                                 TRUST
                         Have you researched the keywords               Words              Headers           URLs                  Numbers                                              History
   Cr      RESEARCH                                                                                                                                                                                                                    Do links, shares & other factors
                         people may use to find your content?
                                                                                                                                                                                                                 Ta       AUTHORITY
                                                                                                                                                                                                                                       make site a trusted authority?
                                                                                   +2                                                                                                              +1


                                                                         Ce                                                                                                              Ps
                         Do pages use words & phrases
   Cw      WORDS
                         you hope they'll be found for?                                                                                                                                                                                Has site or its domain been around a
                                                                                                                                                                                                                 Th       HISTORY
                                                                                                                                                                                                                                       long time, operating in same way?
                         Do visitors spend time reading
   Ce      ENGAGE
                         or "bounce" away quickly?                      Engage                      FACTORS WORK TOGETHER                                                               Social                   PERSONAL
                                                                                                    Some factors influence more than others, which we've weighted
   Cf      FRESH         Are pages fresh & about "hot" topics?
                                                                                   +2                                                                                                                            Pc       COUNTRY
                                                                                                                                                                                                                                       What country is someone



                                                                         Cf
                                                                                                    1 (weakest) to 3 (strongest). No single factor guarantees top                                                                      located in?
                                                                                                    rankings. Several favorable factors increase odds of success.
   HTML                                                                                                                                                                                                                                What city or local area is
                                                                                                    Negative "Violation" and "Blocking" factors harm your chances.                                               Pl       LOCALITY
                                                                                                                                                                                                                                       someone located in?
                         Do HTML title tags contain
   Ht      TITLES        keywords relevant to page topics?
                                                                        Fresh
                                                                                                                                                                                                                                       Does someone regularly visit
                                                                                                                                                                                                                 Ph       HISTORY
                                                                                                                                                                                                                                       the site? Or "liked" it?
   Hd
                       Do meta description tags
           DESCRIPTION describe what pages are about?                  VIOLATIONS                                                                                    BLOCKING
                                                                                                                                                                                                                                       What do your friends think of
                         Do headlines and subheads use
                                                                                                                                                                                                                 Ps       SOCIAL
                                                                                                                                                                                                                                       the site?
   Hh      HEADERS                                                                 -2                 -1                -3                      -3                                 -1              -3


                                                                         Vt                 Vs Vc Vp                                                                    Bt Bp
                         header tags with relevant keywords?

   ARCHITECTURE
                         Can search engines easily "crawl"
                                                                                                                                                                                                                 BLOCKING
                                                                        Thin               Stuffing          Cloaking              Paid Links                          Blocking         Blocking
   Ac      CRAWL         pages on site?
                                                                                                                                                                                                                 If searchers "block" site, hurts both trust & personalization.

                                                                                                      -1                                        -1


                                                                                            Vh                                      Vl
                                                                                                                                                                                                                                       Have many people blocked your
   As      SPEED         Does site load quickly?                                                                                                                                                                 Bt       BLOCKING
                                                                                                                                                                                                                                       site from search results?

                         Are URLs short & contain meaning-                                                                                                                                                                             Has someone blocked your site from
   Au      URLS          ful keywords to page topics?                  Quality             Hidden                                  Link Spam                                                                     Bp       BLOCKING
                                                                                                                                                                                                                                       their search results?




   VIOLATIONS                                                     Vt    THIN
                                                                                        Is content "thin" or "shallow" &
                                                                                        lacking substance?                                   Vh      HIDDEN
                                                                                                                                                                     Do colors or design "hide" words
                                                                                                                                                                     you want pages to be found for?             Vp       PAID LINKS
                                                                                                                                                                                                                                       Have you purchased links in
                                                                                                                                                                                                                                       hopes of better rankings?
   Spam techniques may cause ranking penalty or ban.
                                                                                        Do you excessively use words you                                             Do you show search engines                                        Have you created many links by spam-
                                                                  Vs    STUFFING
                                                                                        want pages to be found for?                          Vc      CLOAKING
                                                                                                                                                                     different pages than humans?                Vl       LINK SPAM
                                                                                                                                                                                                                                       ming blogs, forums or other places?



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