Bricks and Clicks A range of terminology has evolved to describe the new trading patterns, in particular to distinguish between traditional retailing and on line trading. Bricks A ‘bricks’ organisation is one that trades solely using traditional methods. It may have a presence online, perhaps a static website giving the business’s contact details, but does not do any business over the internet. Bricks A ‘bricks’ and ‘clicks’ organisation is one that and trades using both traditional and online Clicks methods. It may have been a bricks organisation originally and developed the business to run on line as well, or it may have set up both businesses simultaneously. Clicks A ‘clicks’ organisation is one that trades solely online. It has no physical presence for trading and all business is carried out over the internet. Task • Create a mind map for each of these types of business: ‘bricks’, ‘clicks’ or ‘bricks and ‘clicks’. Write down as many businesses as possible that fit into each category. What patterns if any can you identify?
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