Bricks and Clicks
A range of terminology has
evolved to describe the new
trading patterns, in particular to
distinguish between traditional
retailing and on line trading.
Bricks A ‘bricks’ organisation is one that trades solely
using traditional methods. It may have a
presence online, perhaps a static website giving
the business’s contact details, but does not do
any business over the internet.
Bricks A ‘bricks’ and ‘clicks’ organisation is one that
and trades using both traditional and online
Clicks methods. It may have been a bricks
organisation originally and developed the
business to run on line as well, or it may have
set up both businesses simultaneously.
Clicks A ‘clicks’ organisation is one that trades solely
online. It has no physical presence for trading
and all business is carried out over the internet.
• Create a mind map for each of these types
of business: ‘bricks’, ‘clicks’ or ‘bricks and
Write down as many businesses as possible
that fit into each category.
What patterns if any can you identify?