Sustainable growth - mainstay of the packaging sector
With growing awareness and sensitization, the consumers today are becoming increasingly
receptive about the issue of sustainability and the effect their actions and choices have from a
sustainable point of view. The approach now is more proactive thereby making purchase
decisions that do not affect the environment adversely. Industries across the world are trending
towards this phenomenon and are gradually adopting this method.
There are a wide range of benefits enjoyed by companies that are engaging in sustainable
business practices. Adopting environmental standards enhances a firm’s brand identity and
improves its position on the competitive scene. With sustainable efforts enabling the reduction
of waste and the increase of energy efficiency, companies have in turn found that
implementing these practices saves them money and augment their reputation. Developing
sustainability is the need of the hour and clearly indicates increase in profits.
Consumers too are reshaping their industry demands with sustainability top-of-mind, and there
is perhaps no better example of this than in the packaging world. The packaging industry now
looks to understand the complete lifecycle of a package – from the sourcing of its raw materials
to its end of life.
New, innovative sustainable alternatives have replaced century-old business practices in an
effort to improve firms’ sustainable efforts. Major retail outlets have released environmental
scorecards, leading consumer packaged goods companies (CPGs) to partner with packaging
suppliers who are able to report on, and are committed to improving, their environmental
Packaging firms are always seeking innovative ways to demonstrate the sustainability of their
products to consumer packaged goods companies (CPGs). Packaging companies have
responded to these challenges by making sustainability a critical part of the way the company
approaches its current and future business, combining sustainability with innovation in order to
create high-quality packaging in a convenient, environmentally-responsible format.
Consumers want to understand how the product they are purchasing is sustainable. Whether it
is the package’s physical appearance or the sustainability of its materials, consumers are
seeking information to make better choices.
The environmentally conscious consumer wants to support a company that does more than
produce a green product; they are looking for a company that also upholds certain green
standards and principles. From the materials used to waste produced, the environmentally-
conscious consumer wants businesses to have a calculated plan to improve the planet.
Uflex Ltd., the Indian packaging giant, is committed to reducing carbon footprint by aiming on
biodegradable packaging materials which diffuse quickly and cleanly, by cutting the use of
materials made from fossil fuels; primarily plastics and by adopting the advanced flexographic
printing technique which provides environmental benefits through energy efficiency and
reduced material consumption. Uflex believes that wherever possible all flexible packaging
should be re-cycled in the same industry with its motto being ‘Tomorrow’s packaging using