Attraction marketing is a lot more than some sort of automated system that many people believe it to be. It is based on a relationship between one business to another or a business to a consumer. To help understand the depths of attraction marketing and how it can affect your bottom line, I have put together a list of 5 different levels of attraction marketing and will show you where your prospective customers and clients sit on the scale and how to move them up the scale as comfortably and easily as possible.
April 13th, 2012 Published by: Matthew Hamel The 5 Levels Of Attraction Marketing to interrupt just about anyone with your ads hoping that there This eBook was created using the Zinepal Online eBook will be something about your ad that is compelling to a very Creator. Use Zinepal to create your own eBooks in PDF, small percentage of people who even acknowledge that your ad is even there. (And I’m serious about HOPING lol!) ePub and Kindle/Mobipocket formats. So, lets get to the different levels of attraction marketing and Upgrade to a Zinepal Pro Account to unlock more find out exactly where your relationship with your clients and features and hide this message. customers currently lies… The 5 levels of Attraction Marketing The 5 Levels of Attraction Here is a list of the 5 levels of attraction marketing… Marketing 1. Intravenous (or the “purchase-on-approval” model) By Matthew J. Hamel on April 13th, 2012 2. Points (liability model and chance model) 3. Personal Relationships 4. Brand Trust 5. Situation Attraction marketing is a lot more than some sort of automated The Intravenous Level system that many people believe it to be. It is based on a This is the highest form of attraction marketing and it’s similar relationship between one business to another or a business to being in the hospital and having a needle in your arm and to a consumer. To help understand the depths of attraction a bag of medicine dripping into your bloodstream. With this marketing and how it can affect your bottom line, I have put model, a doctor can pretty much prescribe and inject anything together a list of 5 different levels of attraction marketing and he wants into your veins al long as it is relevant and beneficial will show you where your prospective customers and clients sit for your overall recovery. Not only can the doctor select and on the scale and how to move them up the scale as comfortably administer the drug, but you are also expected to fully pay for and easily as possible. it. But first… A marketer that has been able to build a relationship up to the intravenous level with their customers in essentially What is attraction marketing? making the buying decisions on behalf of the customer. Now To keep this simple and sweet, a basic understanding of this privilege definitely has massive benefit for the marketer, attraction marketing is that instead of a business going out and however, the potential downside can be just as massive if the “hunting” for their potential clients and customers, they actual marketer guesses wrong! position themselves to become the “hunted” by their IDEAL There is also a much less automatic version of the intravenous potential clients and customers. level which is know as a purchase on approval. This can bee And once the roles have been reversed, it is VERY EASY to start seen in the business model of Columbia House Record Club in targeting your ideal prospects. For anyone that is a marketer, that you’re sent a note of what your autoship will look like for this is huge because the cost of acquiring new customers can the coming month, but also giving you the option to say “no” be dramatically reduced simply because advertisements are no to their selection and thus stopping the shipment. longer being sent out or played on tv and radio to the general The Points Level population. The Points level of attraction marketing can be seen in various In essence, your advertisements for your business or services forms. Most of us are familiar with “cash back” offers from are only being shown to people that are currently buying credit cards, but there are also things like punch cards that I products and services like yours, or they’re currently looking used to get when I would buy a sandwich from Blimpies. (My for more information to buy the products and services that favorite sandwich shop by the way!!) you actually sell. It makes a monster difference to the marketing expense budget when you are positioning yourself Whenever I would buy a six inch sub, I would get one hole in front of people that make up your target market vs. trying punched in my punch card. If I bought a footlong that day, I Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 1 April 13th, 2012 Published by: Matthew Hamel would get 2 holes. And after I had about 6-8 holes, my card advertising that is pushed by a marketer HOPING that they would be full and I could come in and redeem it for a free 6 will hook some “stupid” consumer into buying whatever it is inch sub! This reward system is something that definitely kept their trying to sell. SPAM is so bad that there is now legislation me, as a happy customer, coming back every other day of the in place to keep SPAM ad’s from being seen by any consumer. week. There’s nothing like getting free food every 2 weeks!! Thanks for reading my rant on the levels of attraction Variations of this model can be seen in frequent flyer miles marketing! If you got any value out of this, please comment (Point Liability Model) and the increase of chances with ever and share! purchase (Point Chance Model) of winning some sort of prize. —————>>>>Plus, check out these 7 videos on attraction The Personal Relationship Model marketing for FREE! The Personal Relationship Model of attraction marketing is To your success!! my absolute favorite! I tend to be a people person, and for Matthew J. Hamel those that are this level may resonate with you more. At this level, the degree of attraction is based upon the amount P.S. If Your Upline Doesn’t Have A Step-By- of value one sees within someone else and the actual problem Step Blueprint For Success, Check This solving capabilities that that person has. Now, many people Out (Unless You Already Have Too Many in the “sales” profession try to attempt this model, but often Leads)-Click Here For Instant Access times they are more likely to try and shove a sale down their prospects throat rather than build a relationship with them and find out exactly what their problems are. The only way this method of attraction marketing can be truly effective is through dialogue. The only problem with this level of attraction marketing is that it isn’t TRULY scalable unless your in some sort of Network Marketing environment. The Brand Trust Level The Brand Trust Level of attraction marketing seems to be the “go-to” method of interruption marketing. Many big corporations still to this day continue to lie on their brand/ing. This level is a vague, but soft and safe form of confidence within a product, company or service. This method of attraction marketing is extremely overrated and virtually unmeasurable . Though there are many things wrong with this level of attraction marketing, it is the most common way that marketers practice their craft. And just an FYI for you, the methods of advertising and marketing at this level have cost millions and billions of dollars, with small returns in comparison. The Situation Level The Situation Level of attraction marketing can often be experience when calling a 800 number for customer support, or entering into a retail store. It often begins with the phrase “Can I help you?” You can also experience this when you stop somewhere to ask for directions, looking for the perfect engagement ring, etc. This is a pretty powerful level of attraction marketing in that the consumer is in very close proximity to the salesperson/marketer and already has money on the table. It is the consumer that is inquiring of the salespersons advice, techniques, etc and is actively looking for a solution to their problem. This makes it very simple for the salesperson to lead the consumer in the direction that will benefit them both. And lastly, SPAM! Spam isn’t really a level of attraction marketing, however we see it all the time through the bulk mailers, email scrapers, social media outlets, pop-ups, etc. This is unsolicited Created using Zinepal. 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