Corporate responsibility At the Yorkshire, playing an active role in our local communities is part of day to day life. Our corporate responsibility programme, “Societies Together”, reflects the Society’s values which are fun, fairness, passion and people working together. Our corporate responsibility vision buy specific items means it is very clear to see how the money is helping local communities. Our vision is to have a community programme that inspires, motivates and engages our members, In addition to individual donations, there were two main staff and local communities to get involved in our campaigns supported by the Foundation in 2010. community activities. Make a Difference Week Activity in 2010 The fourth annual Make a Difference Week (MAD) 2010 was an extremely busy year for our community which was held in June, encouraged members to team and this report provides an insight into some of nominate their own local causes to receive a small our activities. donation from the Foundation. With the assistance of our members we can help more local charities that As we know that time can be just as valuable as money are sometimes overlooked by large organisations and to charities and community groups, we are just as where a small donation will make a real difference to committed to our volunteering activities as we are to their activities. The 2010 Make a Difference Week was our grant giving schemes. the most successful ever, with over 1,300 causes each We are very proud of the success we have achieved receiving £100. through our community efforts during 2010, which is a result of the dedication and enthusiasm of our staff for National Christmas Appeal getting involved and also the support of our members in identifying causes that are important to them and The 2010 charity, chosen as a result of member and staff supporting our fundraising efforts. feedback, was Teenage Cancer Trust. For five weeks over the Christmas period, staff and members got involved in fundraising activities which were matched pound for Yorkshire Building Society pound by the Foundation, to provide a fantastic donation Charitable Foundation to the charity of £100,000. The Foundation supported around 2,000 charities and Our campaign was supported by actress Angela Griffin good causes in 2010 through donations totalling over who, through local newspapers, encouraged people to £470,000. The Foundation’s focus on providing grants to support the charity. As in previous years staff were very creative, with money raised from a variety of activities The Ravenscliffe Community Association Hamper from a sponsored head shave to a team dressed up as Project was supported by staff from our subsidiary reindeers selling reindeer food. company, Accord Mortgages Limited. In December two teams of volunteers wrapped, packed and The donation to Teenage Cancer Trust will enable 400 delivered toys, hats, gloves and selection boxes for teenagers suffering or recovering from cancer to get 450 children facing hardship in Bradford. together later this year at Centre Parcs for a weekend of fun, enjoyment and education about their illness. Anthony Waddington from Be Involved, who co-ordinated the activity through Bradford Chamber of Commerce, said “Yorkshire Building Society offers Pennies into Pounds some of Bradford’s most deprived communities Small Change, Big DifferenceTM (SCBD) is our unique their skills, knowledge and manpower through their scheme where each year members who take part donate community work, which would otherwise be out of the pence of their interest to the Foundation. Whilst reach for the community organisations. The projects the average donation from each account is less than 50 staff from the Yorkshire support contribute to a long- pence a year, this scheme provides a large proportion of term outcome for the community. These activities the Foundation’s funding. Since 1999 SCBD has collected are often catalysts for either getting a project off more than £1.9m. Members can join the scheme either the ground, helping to attract further funding, or at their local branch, online at www.ybs.co.uk/b1m or by increasing educational attainment”. calling us on 0845 1200 100. Why not sign up for Small Change, Big DifferenceTM, and nominate a charity to receive a donation from the Charitable Foundation. Log on to www.ybs.co.uk/b1m or visit your local branch. “Staff Dress Down Days raised over £16,500, supporting Sport Relief, Jeans for Genes, Everyman Cancer and Children in Need”. Corporate responsibility (continued) Actionteering – our staff volunteering programme Over 1,700 volunteer hours were given by staff to “Y Care International Emergency Appeal local communities during the year. These were used – Haiti Earthquake and Pakistan Flood on a wide variety of activities including creating appeals – collected over £40,000”. outdoor classrooms at primary schools, brightening up community centres and working with local youth projects. In addition, a number of staff also got involved in their communities by being school governors, sports coaches and student mentors. Environmental We all have a responsibility to our environment and we are very aware of our individual impact both within the business and local communities. Our extensive recycling programme allows us to recycle up to 90% of Head Office waste and over 80% of our branch premises waste. Our commitment to purchase electricity from renewable sources continues and has been extended to our Chelsea properties. By the consistent monitoring of our energy usage we are reducing and eliminating wastage wherever possible. The Cornerstone Centre in Cheltenham receives regular support from Chelsea staff who give up their lunch hour to serve in the soup kitchen. The Society has also donated computer equipment that is no longer required by the Society to this charity. Chelsea Building Society Like the Yorkshire, community involvement and support was a key priority for Chelsea Building Society. Their 2009 Staff Charity of the Year campaign was extended until March 2010. Many staff both at head office and in branches got involved in fundraising activities and their efforts, together with a donation from Chelsea Building Society Charitable Foundation, resulted in a donation of £30,000 to Sue Ryder Care. Barnsley Building Society Through the Barnsley’s Saving Saves Lives affinity Through our support of Bike to Work week we account, Yorkshire Air Ambulance received a donation encourage staff to leave their cars at home and of £129,000 bringing the total donation since 2007 to cycle to work. One staff member who took up the over £250,000. challenge was Rob Savin who gave up his car for the Paul Gowland, Fundraising Director at the charity said, whole week and cycled 80 miles each day between “At Yorkshire Air Ambulance we look at the crucial the office and home. As well as saving money on his Golden Hour – if we can take a patient from accident to travelling costs (and the benefits to his fitness) Rob medical attention within an hour the chances of recovery was pleased that he had reduced his impact on the are dramatically increased. The quarter of a million environment. pound raised through the Saving Saves Lives account To make sure that Rob was “fuelled” for the day our has covered the cost of over 150 Golden Hours, meaning Catering team kindly provided free breakfasts for all Barnsley Building Society savers have helped us extend those who got on their bikes. our golden lifeline to more than 150 individuals for which we are immensely grateful”. “Societies Together” – the way forward In the second half of 2010 a review of the community practices of the Yorkshire, Barnsley and Chelsea was undertaken. The aim was to identify the best elements of each programme and design a new combined approach across all areas of the Society based on best practice. Our new programme “Societies Together” will provide the platform for our activities moving forward, bringing to life our vision. We expect 2011 to be an exciting year for all our community activities and look forward to reporting on them in next year’s report.
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