in Business / ECommerce (submitted 2011-07-13) OverviewThis information will introduce you to what SEO is, and summary of how to do it. Further articles will include more depth to help you do Search engine optimisation yourself, should you wish to.SEO stands for 'search engine optimization' and simply speaking is a technique by which certain optimizations or tweaks are employed that affects the internet sites' ability to rank properly for particular key phrases in a search engine. One important thing to point out here is in which SEO is performed on the page - therefore each page could possibly be treated differently depending upon its key phrase focus.SEO is not a magical formula, it's very simply providing high- quality information to search engines in order that people searching will get and make use of the information.On-Page Search Engine OptimizationOn page SEO involves making changes directly to the web page to assist the search engine in finding your web site. This includes areas such as 'Canonicalization', 'Page Title', 'Meta Tags', 'URL format' and 'Content'.Of these things, 'Content' is the most import, since that is what the search consumer is searching for, and so the better it is, the more traffic potential you will possess. The other aspects of on page SEO are likely to weaken the good effect of one's site being packed with great content. Put one way, if Content is of poor quality, the other pieces aren't really going to be an issue.Off-Page Search Engine Optimization.Off page SEO requires doing things out of your site to make search engines like google aware of the website. This is possible through a number of concepts, here are a few - 'back links', 'article marketing', 'affiliate traffic', 'social media' and many more. Of these items, 'back links' is the most important, and more specifically back links through good quality related websites is the most important. This means that in case a high quality site, that ranks well and is linking to your site, it holds additional weight over a web site with no ranking, or no traffic.Search engine optimisation Site - Are you able to do it yourself?SEO isn't too difficult - it isn't as simple as it looks. It is just extremely time consuming to get the quality and quantity of links to your site. This should be the primary driver to choose whether you should do this yourself, or employ a professional SEO expert, and pay for a search engine optimization service. You can definitely make this happen for yourself. There are methods that will create multiple versions of an article, called a spinner - these are great if you don't have time to create lots of version, but be cautioned, the articles are prone to sound like pigeon English if you don't vet each and every one, cutting down quality.You can also purchase software that will automatically publish articles for you, nevertheless these are likely to be a bit hit and miss, and you may end up with your quality article in some less than reputable internet site, which lowers its quality. The more control you have, then better the end result - manual submission is most beneficial.What will the expert SEO expert do?They are likely to have a team that will create good quality articles, and put all of them on the internet, linking these from good quality sites, the more money you put in the more original high quality articles will be unleashed onto the internet, and the more backlinks. It is likely that this SEO expert will be able to put up a lot more links in the identical time period as you would likely do, and these will all be good quality. With the Search engine optimization expert, you would generally expect to see good results in about 3 months.