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What on earth is SEO - SEO how to

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What on earth is SEO - SEO how to Powered By Docstoc
					                                  in Business / ECommerce   
(submitted 2011-07-13)




                             OverviewThis information will introduce you
to what SEO is, and summary of how to do it. Further articles will
include more depth to help you do Search engine optimisation yourself,
should you wish to.SEO stands for 'search engine optimization' and simply
speaking is a technique by which certain optimizations or tweaks are
employed that affects the internet sites' ability to rank properly for
particular key phrases in a search engine. One important thing to point
out here is in which SEO is performed on the page - therefore each page
could possibly be treated differently depending upon its key phrase
focus.SEO is not a magical formula, it's very simply providing high-
quality information to search engines in order that people searching will
get and make use of the information.On-Page Search Engine OptimizationOn
page SEO involves making changes directly to the web page to assist the
search engine in finding your web site. This includes areas such as
'Canonicalization', 'Page Title', 'Meta Tags', 'URL format' and
'Content'.Of these things, 'Content' is the most import, since that is
what the search consumer is searching for, and so the better it is, the
more traffic potential you will possess. The other aspects of on page SEO
are likely to weaken the good effect of one's site being packed with
great content. Put one way, if Content is of poor quality, the other
pieces aren't really going to be an issue.Off-Page Search Engine
Optimization.Off page SEO requires doing things out of your site to make
search engines like google aware of the website. This is possible through
a number of concepts, here are a few - 'back links', 'article marketing',
'affiliate traffic', 'social media' and many more. Of these items, 'back
links' is the most important, and more specifically back links through
good quality related websites is the most important. This means that in
case a high quality site, that ranks well and is linking to your site, it
holds additional weight over a web site with no ranking, or no
traffic.Search engine optimisation Site - Are you able to do it
yourself?SEO isn't too difficult - it isn't as simple as it looks. It is
just extremely time consuming to get the quality and quantity of links to
your site. This should be the primary driver to choose whether you should
do this yourself, or employ a professional SEO expert, and pay for a
search engine optimization service. You can definitely make this happen
for yourself. There are methods that will create multiple versions of an
article, called a spinner - these are great if you don't have time to
create lots of version, but be cautioned, the articles are prone to sound
like pigeon English if you don't vet each and every one, cutting down
quality.You can also purchase software that will automatically publish
articles for you, nevertheless these are likely to be a bit hit and miss,
and you may end up with your quality article in some less than reputable
internet site, which lowers its quality. The more control you have, then
better the end result - manual submission is most beneficial.What will
the expert SEO expert do?They are likely to have a team that will create
good quality articles, and put all of them on the internet, linking these
from good quality sites, the more money you put in the more original high
quality articles will be unleashed onto the internet, and the more
backlinks. It is likely that this SEO expert will be able to put up a lot
more links in the identical time period as you would likely do, and these
will all be good quality. With the Search engine optimization expert, you
would generally expect to see good results in about 3 months.

				
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