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					        Nokia: Invading Chinese Phone Market Place with Windows Mobile Phone

Nokia is going to initiate in offering a brand new range of smartphones through the use of
Microsoft software in China from April, wanting to claw back share on the market it has gobbled
up by Apple and also Samsung long years before.

China has become one of the hottest growing markets for
smartphone makers, with Apple Chief Executive Cook also
visiting Beijing at the same time for talks with government
officials amid problems for the firm ranging from labour
issues to a contested iPad trademark.

Nokia's move will also be an important test for the Windows
Phone, which has so far had limited appeal although Nokia,
the world's largest cellphone maker by volume, has put all its
eggs in the Microsoft basket, dumping its own smartphone software platforms last year.

Nokia Chief Executive Stephen Elop unveiled two models based on the Lumia 610 and Lumia
800 cellphones but designed for Chinese networks, which will go on sale through China
Telecom, the nation's third largest carrier.

"This is an encouraging step into the burgeoning China market," said Geoff Blaber, analyst at
CCS Insight in London.

Nokia said it would take its whole line-up of Windows phones to the Chinese market during the
second quarter. Sales chief Colin Giles said Nokia planned to eventually sell its Windows
phones through all of China's telecom carriers.

                                             "Quite a lot will happen in China already in the
                                             second quarter," said Sami Sarkamies, analyst
                                             with Nordea in Helsinki.

                                             Shares in Nokia rose 3.6 percent to 4.14 euros,
                                             also boosted after Sweden's Swedbank lifted its
                                             rating on the stock to "buy" from "neutral".

                                           Nokia's share of the Chinese smartphone market -
                                           the largest market globally - fell to 30 percent last
                                           year from 70 percent in 2010 as it lost ground to
Apple, Samsung and local players, according to researcher Strategy Analytics.

Microsoft has the full backing of Nokia for its Windows Phones, but is struggling to get equal
support from other handset makers, such as Samsung, which are clearly focused on their
Android offerings.

The share of Microsoft about the smartphone market settled to only two percent in the previous
quarter, from three percent last year and thirteen percent four years in the past, Strategy
Analytics said.

				
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