Industry Analysis Checklist
A Step-by-Step Guide to Obtaining Information Necessary to Conduct Business in Your Selected Industry
Introduction Before embarking on any undertaking in the world of business, it is imperative that a proper Industry Analysis be conducted. Without studying the industry in which you wish to compete, you will be at a loss as to how to market your product or services, and will miss out on key opportunities for short-term and long-term growth. A quality Industry Analysis will consist of nine key factors that must be examined in order for a complete report to be compiled. These key factors are: 1. The history of the industry. 2. An overview of the industry. 3. The competitive structure currently in place in the industry. 4. A study of the major markets for the industry. 5. A critical look at the supply chain that backs the industry. 6. The current technology available in the industry, and where it is likely to go from here. 7. The major players in the industry and how they got there. 8. The regulatory requirements of the industry. 9. The critical success factors necessary to compete in the industry, and the outlook of the industry overall. The checklist on the following pages will help you to answer these questions and will walk you through each one so that you know where to obtain the most accurate and current data.
Industry Analysis Checklist
1
HISTORY OF INDUSTRY Obtaining historical facts about your chosen industry can be as easy as entering search terms into your Internet browser, but knowing what facts to review can be a