Docstoc

Industry Analysis Checklist

Document Sample
Industry Analysis Checklist Powered By Docstoc
					This is a comprehensive document that is a step-by-step guide to obtaining information
necessary to conduct business in a selected industry. The checklist covers subjects
such as: key factors, history of industry, overview of industry, competitive structure,
major markets, supply chain, major players, regulatory requirements, critical success
factors, and notes/comments. This checklist will help define a company’s position in the
industry and identifies possible niche markets for that organization. This document in its
draft form contains standard language commonly used in these types of documents;
however, additional language may be added to fit the needs of the user. Use this form
to obtain information regarding how to conduct business in a particular industry.
                                                                HISTORY OF INDUSTRY

Obtaining historical facts about your chosen industry can be as easy as entering search terms into your Internet browser, but knowing what facts to review
can be a little more challenging. If your chosen industry has a long history, then a great deal of that information will be superfluous to this analysis. If,
however, the industry is somewhat new, or has undergone radical changes that affect where it is now and how it is likely to branch out or contract, then a
little more attention should be given to this section. Additionally, if the industry has a long history but with many changes that affect where it is now, and
those changes show a trend, then consider including a time-line highlighting those changes in order to call attention to where the trend might take the
industry in the future.
     Date of Emergence of Industry:
  Date and summary of major change
                               #1:
  Date and summary of major change
                               #2:
  Date and summary of major change
                                #3.
        Other relevant historical fact:
                           Resources:     Federal Reserve Statistical Release
                                          IRS Industries/Professions
                                                               OVERVIEW OF INDUSTRY
                                                           How large is the industry?
            What sectors does this industry include, and how are they defined in the
                                                                        marketplace?
  What markets are most important for this industry? (Provide an overview here, and
                                          more details in the Market section below.)

                     What clients and customers are most important for this industry?

 List the income predictions currently being made about the industry? Provide details
                                                     about past income fluctuations:

     List the trends that have affected the industry and those that may be predicted to
                                                                  shape it in the future:

          Provide information regarding what economists and industry watchdogs are
                                                         predicting for the industry:




© Copyright 2013 Docstoc Inc.                                                                           2
                      List the cultural factors that affect the industry and your sector:

                 List the geographical factors that affect the industry and your sector:

                    List the economic factors that affect the industry and your sector:

                 List the demographic factors that affect the industry and your sector.

                      List the cultural factors that affect the industry and your sector:

                        List the social factors that affect this industry and your sector:

    Provide information on any foreseeable barriers based on the factors listed above:


                                                          COMPETITIVE STRUCTURE
This section should draw information from your organization’s Competitive Analysis. Add sections as necessary to capture all applicable information.
Number of competitors in each sector listed above:
                          Sector #1:
                           Sector #2:
                           Sector #3:
Relative strength of each competitor in each sector:
            Sector #1/Competitor #1:
            Sector #1/Competitor #2:
            Sector #1/Competitor #3:
            Sector #2/Competitor #1:
            Sector #2/Competitor #2:
            Sector #2/Competitor #3:
            Sector #3/Competitor #1:
            Sector #3/Competitor #2:
            Sector #3/Competitor #3:
Provide information on demand and supply for each sector:




© Copyright 2013 Docstoc Inc.                                                                       3
                  Sector #1 Demand:
                    Sector #1 Supply:
                  Sector #2 Demand:
                    Sector #2 Supply:
                  Sector #3 Demand:
                    Sector #3 Supply:
Provide details on how difficult or uncomplicated it is to enter the market in each
sector:
                           Sector #1:
                           Sector #2:
                           Sector #3:

                                                                   MAJOR MARKETS
Describe the major markets for this industry:

                           Market #1:
                           Market #2:
                           Market #3:
Describe potentially underserved markets:

             Underserved Market #1:
             Underserved Market #2:
             Underserved Market #3:

                                                                     SUPPLY CHAIN
For each sector of the industry listed in the Overview section above, list the key
players in the supply chain:
                       Key Player #1:
                       Key Player #2:
                       Key Player #3:
                       Key Player #4:
                       Key Player #5:




© Copyright 2013 Docstoc Inc.                                                         4
For each sector of the industry listed in the Overview section above, list the key
players in the distribution chain:
                       Key Player #1:
                       Key Player #2:
                       Key Player #3:
                       Key Player #4:
                       Key Player #5:

                                                                   MAJOR PLAYERS
For each sector of the industry listed in the Overview section above, list the key
players.
                       Key Player #1:
                       Key Player #2:
                       Key Player #3:
                       Key Player #4:
                       Key Player #5:

                                                            REGULATORY REQUIREMENTS
List the regulatory requirements that exist for the industry, and the anticipated cost of
implementing and maintaining compliance with them.
          Regulatory requirement #1:               Regulatory Requirement:                      Cost:

          Regulatory requirement #2:               Regulatory Requirement:                      Cost:

          Regulatory requirement #3:               Regulatory Requirement:                      Cost:

          Regulatory requirement #4:               Regulatory Requirement:                      Cost:

          Regulatory requirement #5:               Regulatory Requirement:                      Cost:




© Copyright 2013 Docstoc Inc.                                                               5
                                                          CRITICAL SUCCESS FACTORS
List below five (or more) things that you must do in order to ensure that your business can compete and grow in the industry. Be specific. Your success
factors might include things such as retaining current customers, or attracting more, entering a new market or market sector, or adjusting prices to fit
within the confines of a particular market.
                   Success factor #1:
                   Success factor #2:
                   Success factor #3:
                   Success factor #4:
                   Success factor #5:
                                                                NOTES / COMMENTS




© Copyright 2013 Docstoc Inc.                                                                        6

				
DOCUMENT INFO
Description: This is a comprehensive document that is a step-by-step guide to obtaining information necessary to conduct business in a selected industry. The checklist covers subjects such as: key factors, history of industry, overview of industry, competitive structure, major markets, supply chain, major players, regulatory requirements, critical success factors, and notes/comments. This checklist will help define a company’s position in the industry and identifies possible niche markets for that organization. This document in its draft form contains standard language commonly used in these types of documents; however, additional language may be added to fit the needs of the user. Use this form to obtain information regarding how to conduct business in a particular industry.
This document is also part of a package Business Operations Forms 16 Documents Included