The Future of the Spirits Market in
Canada, to 2016
• The Future of the Spirits Market in Canada, to 2016 is the result of Canadean’s extensive market
research covering the Spirits market in Canada.
Why was the report written?
• This report provides authoritative and granular detail of the Spirits market in Canada; and in doing
so fill the gaps in marketers’ understanding of market trends and the components of change causing
• Based upon an extensive primary and secondary research to provide a comprehensive and
granular insight this report allows marketers to confidently update their strategic and tactical plans.
• Marketers account for volume changes, brand dynamics and distribution trends.
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession and the following recovery
period on their discretionary spending – and the consumer markets have been no exception. While
the country by country market changes have varied nowhere has been left totally untouched.This
report examines the components of change in the market by looking at historic and future growth
patterns – how consumers’ changes in behaviour have affected total volumes, brands selected and
type of products chosen.
Detailed category coverage is provided, covering eight product segments that include: Brandy, Gin
& Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka and Whiskey.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry
research, in order to offer a detailed insight into the trends and dynamics affecting Spirits in Slovakia
Table of Contents :
1.1 What is this Report About?
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.3 Summary Methodology
2 Canada Spirits Market Overview
2.1 Market Dynamics by Volume
2.1.1 Overall Spirits Consumption, 2006–16
List of Tables
Table 1: Canada Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 2: Canada Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 2006–16
Table 3: Canada Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
future market size (Liters m 2016), by volume
List of Figures
Figure 1: Canada Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 2: Canada Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 2006–16
Figure 3: Canada Spirits Market Dynamics, by Volume 2006–16
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