Yellowfin Releases Iphone App, Solves Smartphone Approach To Mobile BI by associate6


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									Yellowfin Releases Iphone App, Solves Smartphone Approach To Mobile BI

Global Business Intelligence (BI) vendor, Yellowfin, has launched a new
native application for the iPhone that, according to CEO Glen Rabie,
“solves the issue” of receiving and sharing business analytics via

Melbourne, VIC, Australia, April 12, 2012 -- The application, officially
launched Tuesday 3 April, is available for free download from Apple’s App
Store and compliments Yellowfin’s recently released (November 2011)
application for the iPad. Yellowfin for the iPhone integrates Yellowfin’s
renowned ease-of-use and collaborative capabilities to deliver a Mobile
BI application based on the intuitive, interactive and collaborative
principles underpinning the world’s foremost social media platforms and

Application development inspired by consumer platforms and technologies

Rabie said that Yellowfin’s consumer-oriented approach to Mobile BI
challenged the industry’s perception of mobile analytics, and that the
well-documented trend towards user-friendly enterprise products for
analytics – the consumerization of BI and enterprise IT at large – proved
a major driving force behind Yellowfin’s decision to undertake the

He also claimed that many enterprise applications and software products
lack appeal, and have an enormous amount to learn from their leisure-time

“Yellowfin’s new iPhone application solves the issue of experiencing
Business Intelligence on smartphones,” said Rabie. “We’ve designed this
application with consumers, rather than data analysts in mind – we’ve
thought about how people like to use applications for popular social
platforms, such as Facebook or Twitter, browse the Web and consume
content. Rather than concentrating on building a Business Intelligence
application, first and foremost, we’ve built a fantastic user experience.
Why shouldn’t people find mobile analytics as intuitive and gratifying as
StumblingUpon great insight, or Digging their favorite blog?”

Rabie said that Yellowfin had come a long way since its first iPhone
application, which “didn’t provide users with a particularly engaging
experience”, but suggested that many vendors hadn’t learnt the same

“I can’t understand why so many BI vendors still seem intent on
condemning their users to such an underwhelming experience,” said Rabie.
“People like sharing ideas and information via Google+ or Pinterest
because it’s easy, fun and social. So naturally we’ve combined those same
collaborative capabilities and user-oriented navigability to deliver a
product that people will genuinely enjoy using.”

The new iPhone application reaffirms Yellowfin’s position as a preeminent
provider of Mobile BI, rounding out an impressive 18 months for the
vendor, in which Dresner Advisory Services (DAS) identified it as a
leading solution in two separate studies analyzing and comparing the
world’s foremost Mobile BI providers. Yellowfin was also recognized in
Gartner’s latest annual Who’s Who in Mobile BI report.

Features and functionality
Yellowfin’s new iPhone application includes all the ease-of-use and
interactivity now synonymous with the vendor’s mobile offerings, and
delivers a compelling mobile reporting and analytics experience by
embracing the ‘gamification’ of enterprise IT.

Users can subscribe to and save ‘favorite’ reports, filter results, drill
down and through data and set alerts. The new application also embraces
Yellowfin’s author once, consumer anywhere approach – any reports created
via the browser are immediately ready for mobile distribution. Customers
gain the benefits of Mobile BI immediately.

A completely restyled User Interface (UI) offers enhanced navigability
and takes advantage of the iPhone’s native functionality and multi-touch
interface. Users can view all their dashboard tabs and favourites with a
single swipe, and a drop-down inbox allows users to control all
information delivery, access and dissemination from one central location.
The new UI also makes knowledge sharing easier, allowing users to comment
on and email reports with a few simple touches.

The ability to cache content to the iPhone enables super-fast report
browsing and further embraces the notion of anywhere, anytime reporting.
Data caching can be enabled or disabled depending on the security
protocols of individual client organizations.

Enriched analytical capabilities include the introduction of series
selection and section reports.

Yellowfin for the iPhone delivers on the promise of consumer-oriented BI

Rabie said that Yellowfin was responding to the consumerization of BI and
the need for greater Return On Investment (ROI) for BI projects. The
consumerization of BI – the introduction of user-friendly functionality
and capabilities to support widespread BI adoption – has been noted by
many analysts as the answer to improved BI ROI.

“Widespread user adoption – empowering as many relevant decision-makers
as possible with reporting and analytics – is the best method for turning
the insight generated by BI into action,” said Rabie. “That’s exactly
what Yellowfin’s new iPhone app delivers.”

Yellowfin offers customers the ability to receive mobile analytics out-
of-the-box on any device or platform at no additional cost, via native
applications for the iPhone, iPad and Android platform or Web-browser.

What is Business Intelligence software?
Business Intelligence (BI) refers to a broad range of computer software
applications and tools used to report, analyze and present data in a
range of formats, to help businesses identify trends and opportunities,
and support fundamental decision-making.
About Yellowfin
Yellowfin is a global Business Intelligence (BI) software vendor
headquartered and developed in Melbourne, Australia. Yellowfin is a
highly intuitive 100 percent Web-based reporting and analytics solution.

For further media information, interviews, images or product
demonstration, please contact:

Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI),
LinkedIn (Yellowfin Business Intelligence) or subscribe to our free e-

Lachlan James
Level 46, 360 Elizabeth Street,
Melbourne 3000, Victoria, Australia
+6103 9090 0454

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