Sustainable Tourism Powys Presentation by 1UgvvjvU


                               advice and
                               to the
                               Tourism Industry
                                   in Powys

"Support Available to Tourism Businesses in Powys"

   at The Media Resource Centre, Llandrindod Wells
             Friday 23rd September 2011
            About the project
The overall aim of the project is:
  “To develop a tourism sector that is dynamic,
  sustainable and competitive, that supports the local
  economy to sustain the social, economic and
  environmental aspects of the community”.

   “Sustainable Tourism Powys aims to improve the
    sustainability of the tourism industry in Powys by
   raising the quality of facilities, improving marketing
         and accessing the latest technologies”
         The aims of the project
•   To support the development of sustainable tourism.
•   To enhance the visitor experience.
•   To develop and improve the tourism infrastructure.
•   To improve the information and interpretation available for the visitor.
•   Increase visitor satisfaction and encourage repeat visits.
•   To provide support to businesses and enterprises operating with in
    the tourism sector to allow them to offer a quality product.
•   To support and implement the use of ICT and digital marketing within
    the sector.
•   To improve and develop activity based tourism.
•   To support sense of place activities that promote the local
    distinctiveness of Powys.
•   Improve visitors’ awareness of the local history, heritage and culture.
          4 grants available

•   ICT
•   Activity and Wildlife Tourism
•   Sense of Place
•   Green Tourism
 “To encourage and enable the tourism industry to drive forward
       economic growth utilising ICT to its best advantage”
What will the ICT grant fund?
• Advanced advice/implementation support/ consultancy required to
  implement advanced ICT
• Advanced website development e.g. dynamic website creation, website with
  content management software and eCommerce development
• eMarketing activity/campaigns
• Non standard software
• Non standard hardware
• Bespoke software development
What is on offer?
• Comprehensive ICT review of all aspects of the business ICT use by an
  trained impartial advisor
• Up to 70% funding up to a maximum grant of £2,500
• Free ICT Awareness Events
     Activity & Wildlife Tourism
 “Increase quality and diversity of activities available to visitors.
Used as a vehicle for businesses to increase profitability in and out
     of season. Awareness raising of wildlife and its habitat”
What will the Activity and Wildlife Grant fund?
•Infrastructure Improvements
•Signage & Interpretation
•Development of facilities that enable the access to the outdoors
•Access to wildlife areas e.g. access routes, footpath creation
•Improvement of tourism provision that will extend the season and / or improve
the visitor experience.
Development of new products that will improve the tourism provision of a
What’s on offer
•Up to 70% grant funding up to a maximum grant of £10,000
•Free business events
                    Sense of Place
“To raise awareness, encourage, identify and implement a sense of
              place to trade, community and visitor”
What will the Sense of Place Grant fund?
•Activities Supported under the grant scheme include:
•Support for projects that promote local food, culture and heritage
•Support for projects that involve the Welsh language
•Support and development for new or existing events and festivals that add to
the local distinctiveness of the area
•Promotion and Publicity

What is on offer
•Free business events
•Up to 70% grant funding up to a maximum grant of £5,000
                    Green Tourism
    “Encourage tourism businesses to invest in energy saving
  measures that will in turn improve their long term sustainability”
What will the Green Grant fund?
•Waste reduction,
•Reduces costs through efficiencies
•Improves the public image
•Benefits the local community
•Improves the visitor experience
•Renewable energy generation
•Benefits the environment by conserving resources

What is on offer
•Consultation events across Powys
•Up to 50% grant funding up to a maximum grant of £5,000
All grants open to Micro Businesses working directly in the tourism
• Business must have between 1 and 10 full time employees (or
• Turnover of less than €2 million
• Accredited
• Start ups
• Business must be based in Powys

Sense of Place Grant Scheme
• Constituted groups or associations e.g. Town Councils, Tourism
  Associations etc
  A tourism business is defined as:
• Accommodation Provider – Must be registered with grading
  system e.g. Visit Wales
• Attractions – Must hold all valid licenses (if applicable) – VAQAS
• Attractions Definition - A permanently established excursion
  destination, a primary purpose of which is to allow access for
  entertainment, interest, or education, rather than being primarily a
  retail outlet or a venue for sporting, theatrical, or film performance. It
  must be open to the public without prior booking, for published
  periods each year, and should be capable of attracting day visitors
  or tourists (VAQAS Definition)
• Other – Must market directly to tourism visitor.
• Tourism Visitor definition – A Tourism Visitor are regarded as
  those visiting whose stay is three hours or more for a non-routine
  purpose originating outside the local area, whether from home or
  from a non-resident accommodation outside the object area.
• Start-ups – Must undertake accreditation within first year (achieve 3
  Stars) and meet all other eligibility criteria e.g. 1 full time employee
          Application Process
• Business registers and completes Expression of Interest (EOI)
• EOI is scored and appropriate officers assigned
• Site Visit to discuss project in further detail
• Business invited to submit application
• Application is scored against a set criteria
• Application is sent to Strategic Management Board (SMB). The SMB
  meets bi monthly
• SMB Approve or Reject Application
• Grant Agreement Issued / Chance to Appeal if unsuccessful
• Revenue and Capital claims paid at 100% of project cost
           Upcoming Events
• 26th September 2011 –Glansevern Hall, Welshpool
1.00pm till 3.00pm
6.30pm till 8.30pm
• 27th September 2011– Maesmawr Hall, Caersws
1.00pm till 3.00pm
6.30pm till 8.30pm
• 28th September 2011 -
Peterstone Court, Brecon 10am till 1.30pm
Cric, Crickhowell 3.00pm till 6.30pm
Sustainable Tourism Powys Contact Details:

           Neuadd Brycheiniog
             Cambrian Way
               LD3 7HR
            Tel: 01874 612281

To top