Docstoc

What Can Product Manufacturers Do to Protect Trademark and Copyright Online

Document Sample
What Can Product Manufacturers Do to Protect Trademark and Copyright Online Powered By Docstoc
					           What Can Product Manufacturers Do to Protect Trademark and Copyright Online

Counterfeit has become a widespread malady as product manufacturers around the globe are finding
this issue a common and grave concern. Every year genuine manufacturers lose their revenues to the
cheap and wily tricksters. The online auction sites such as eBay, Amazon etc., have become a refuge for
these counterfeiters to indulge in free marketing of counterfeit products by offering low prices. The
manufacturers are helpless as these counterfeiters violate their trademarks and copyrights to earn
profits illegally. These not only affect the earnings of the original product manufacturers but also cause
adverse effects to their reputation.

Although the counterfeit products are cheap, they do not have the potency to cure ailments. On the
contrary, these fake drugs can cause severe and fatal side effects. In addition, since it is difficult to
detect the fake products the counterfeiters get away easily. These duplicate high tech products deliver
poor performances and cause damages to the brands. If you want to stop these notorious threats from
causing you irreparable damage, you must employ the right counterfeit detection solution.

These solutions help in detecting the counterfeiters by tracking all online movements to identify the
fake companies and ranking them based on the risk level. . For e.g., in the pharmaceutical industry the
low price of items are not as relevant as the volume of products. In the high tech industry the criteria for
identifying suspects is big discounts being offered by counterfeiters. Thus, counterfeit detection solution
should provide customized solution to fit the criteria suitable for your industry to help you achieve
greater success.

The anti-counterfeiting solution should constantly monitor online pricing lists, discount percentages and
the quantities sold for each product and provide you with simple and easy dashboards for viewing the
data through charts. Most of these solutions provide a risk index, which, helps to rank the suspects and
makes them visible on your dashboard. The risk index helps you to identify the culprits that are causing
your business heavy financial losses and threatening your brand reputation. Once the counterfeit
companies are identified the solution automatically sends cease and desist letters and facilitates
auctions to be shutdown automatically.

Trademark infringement and theft of copyrights has become easy which is the reason why these
counterfeiters are flourishing. Ironically detecting the fake products is a tough job. Hence, there is a
need for a robust and powerful online fraud detection solution that can help in shutting down these
operations effectively and enforce stringent measures to protect your business from being targeted by
vicious entities.

Read also on: Brand protection

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:29
posted:4/12/2012
language:
pages:1
Description: Counterfeit has become a widespread malady as product manufacturers around the globe are finding this issue a common and grave concern. Every year genuine manufacturers lose their revenues to the cheap and wily tricksters.