Researched & Compiled By Top Independent IEA Associates
Energy Deregulation Information:
The United States is currently transitioning away from local energy monopolies, as 16 states have already embraced the
deregulation of electricity and natural gas. Some states have full deregulation, others just electricity or natural gas. Of
the remaining 34 states, many are currently evaluating energy competition, with the intention to move forward by 2015.
This means that consumers now have the option to choose their power generation company. The local utility will continue
to deliver the gas and electricity, as well as handle the billing and any needed service repairs.
The only difference is a single line on the monthly power bill, which lists the chosen
provider, instead of the local energy monopoly. The customer experience is exactly the
same, no matter who is providing the source of the energy.
With this competition, comes not only the ability for consumers to receive reduced
rates, but to also select power suppliers who offer more eco-friendly energy options.
Energy Deregulation Marketplace:
Despite the opening of these markets, there are significant barriers to entry - due to
infrastructure costs, licensing requirements and meeting stringent regulatory guidelines.
This creates a tremendous opportunity for wholesale energy companies who are well-capitalized and properly positioned
to take advantage of these changing market conditions.
In an interview with Forbes magazine, legendary investor Warren Buffett stated, “Energy deregulation will be the largest
transfer of wealth in history.”
One need only look back at the wealth that was created from telecom deregulation in the
90’s and the rise of companies such as ACN and Excel.
To keep it in perspective, the entire telecom industry at that time was $70B. By contrast,
today's US energy market is more than $500B, a magnitude of 7 times greater.
Benefits Of Energy As A Network Marketing Business:
Many claim that energy and network marketing are an ideal match, touting how the long
distance telecom industry was able to gain a substantial market share from a comparable
direct referral model. Major benefits include:
No educating the consumer on “how to use” or the “value” of the product.
A "must have" product used by every household and business.
No physical products to inventory or risk expiration.
No $100 monthly auto-ship to burden the family budget.
Extremely high customer retention.
A recurring revenue stream, as the electric bill is paid every month, year after year.
In fact, out of the entire network marketing sphere, energy is currently the only sector that has seen double digit growth.
Ignite started in 2004 and is doing over $900M in sales (500,000 + customers).
Ambit started in 2006 and is doing over $400M in sales.
Viridian started in 2009 and is doing over $200M in sales.
Challenges With The Current MLM Energy Model:
Despite the clear synergy between energy and a multi-level selling model, there are certain
issues that need to be considered.
As a commodity product, how do you differentiate from the competition?
Not all states are deregulated, so service may not currently be available in a particular state.
All companies up to this point have been strictly energy resellers, buying on the open market.
The reseller structure does not remove the “middle man”, a key to network marketing success.
Historically low residual income on customers due to reseller cost structure and margins.
Most of the money is made in distributor signups and not from residuals based on customer utility usage.
Recent Changes In The MLM Energy Marketplace:
In September of 2011, NRG,Energy, one of the largest energy companies in the United States, purchased retailer Energy
Plus LLC, for $190 million cash.
This is highly noteworthy, as it now means for the first time in Network Marketing, there is a true wholesale power supplier
competing against resellers for market share.
About NRG Energy, Inc. (NRG):
A $9B per year wholesale power generation company located in Princeton, NJ.
A Fortune 500 and S&P 500 company listed on the NYSE (Symbol: NRG).
One of the Top 5 energy companies in the USA.
Creates enough energy for 20 million households and currently supplies 1.9 million.
Owns Reliant Energy, Green Mountain Energy and Energy Plus.
Leading provider of clean energy, including natural gas, nuclear, wind, thermal and solar.
Massive R&D focused on sustainable solutions and new product offerings in “green” energy.
About Independence Energy Alliance (IEA):
Independence Energy Alliance is the network marketing arm of this $9 billion company.
Founded by Jeffrey Meiller and Chet Seely in May 2011, with headquarters in Philadelphia, PA.
Business model is based on adding unique value to the end consumer, to ensure long-term retention.
First and only network marketing company owned by an actual energy generation company.
As a direct seller, IEA removes the “middle man”, creating more margins for higher customer residuals.
Currently provides service in IL, NJ, & NY. CT & PA will open on 02/15/12 with OH & TX open by Q2 2012.
Through NRG, has all the necessary licenses, capital, and relationships to operate in every deregulated state.
Plans to provide service in all deregulated states by end of 2012.
Planning further expansion into all Canadian territories.
Finalizing smart energy solutions that will soon be available in all 50 states, even those not deregulated.
Pays more out in compensation than any other energy MLM company.
Independence Energy Vs. The Local Utility:
Cleaner energy choice than the standard power company - minimum 20% green sourcing.
Offers a full 100% green option for environmentally conscious consumers.
First to introduce a 5% cash back rebate (paid after 12 months service).
Rates targeted to be less than the local legacy utility.
Provides up to $1,000 surge protection insurance against electrical spikes.
Unemployment utility bill protection if loss of employment (coming soon).
No cost to consumer to switch over from current utility provider.
Easy one-time signup with no contract.
The Independence Energy Alliance Business:
As the direct channel marketer for NRG, a $9 billion per year energy provider, IEA is uniquely positioned for strong growth
and long term success, as energy deregulation expands throughout the United States and Canada. IEA principals have
stated the intention to reach $5B in annual sales within the next 3 - 5 years.
Networkers who choose to partner with Independence Energy during this initial launch, will have a significant first mover
advantage, as the company expands into new states.
An IEA Associate will have access to all the necessary tools, training, marketing materials and a replicated company
website for sponsoring and customer acquisition.
The cost is as follows:
A $372.00 one-time enrollment fee (price varies by state - may be less).
A $21.95 monthly fee (for replicated site, back office and training).
A $59.00 annual renewal fee (to remain an active Associate).
To learn more about the Independence Energy Alliance opportunity or to get started as an IEA Associate, please contact
the person who sent you this information.