Jonathan Bates Creative Director Rich Media Conten by 3j3u7gkX


									                                                                                    Jonathan Bates
                                                               Creative Director + Rich Media Content Developer
                                                               (612) 578 0222

Employment history

Jon Bates Design + New Media Consulting                                                               (2003 - present)
Creative Director

                                                  Consulting on-site and remotely in multiple capacities,
         including project design management, creative leader, contributing developer and user
         experience architect;

                                                  Senior-level responsibility for implementing efficient
         execution of projects within and across organizational units; leveraging external strategic
         partnership resources; and promoting innovation while mitigating budgetary, scheduling and
         deliverability risks

                                                  Expertise building products and designing content
         across multiple platforms and mediums: dynamic websites, off-site brand extensions, widgets,
         mobile applications, print and broadcast;

                                                  Extensive experience and success managing design
         departments, product teams and fostering individual growth of reports’ skill sets, leadership, self-
         direction and peer mentoring

                                                  Recent clients and projects include:

                                                  eBay, who asked me to research and present
              a critical assessment of usability issues to eBay’s senior site managers in San Jose,
              and to prepare a framework global solution that managers used as part of a major
              redesign initiative;

                                                  A major Minneapolis-based retailer needed
              to streamline and automate the approval process of product line designs: Design
              images had been emailed back and forth between the local buyers, several
              hundred vendor/fulfillment agents, a design firm in Boston, an India-based
              ‘concept extrapolation’ design group, and manufacturing facilities throughout

                                                  I   developed     a    Silverlight-based   hub
              architecture which was deployed as an intranet sub-site, a desktop widget and
              Smartphone mobile app. The hub proactively notified vendors when designs were
              due, automatically assigned version control and design identification codes for
              each submitted design or revision.

Resume of Jonathan Bates                                                                                612-578-0222

Creative Director                                                           
Jonathan Bates                                                                                                PAGE 2

                                                 The buyers were able to visually map the
             status of all active projects, and audit-trail functionality allowed the retailer’s
             financial analysts to identify which vendors were most efficient, where systemic
             problems existed, and by automating required signoff ‘bricks’ was able to virtually
             eliminate errors in which incorrect designs ended up in mass-production.

                                                 The client is extremely pleased with the
             product, and has mandated that it be extended from use in their ‘soft lines’
             division to all non-grocery retail lines within 12 months.

                                                 There is also a planned 2.0 version in which I
             added three major features and expect to migrate up to the Silverlight 3.0
             platform; my client believes the new features are major strategic advantages and
             has compartmentalized development under their ‘Special Projects’ lab with strict
             non-disclosure requirements for all involved;

                                                 Other clients, including Hewlett-Packard,
             HotGigs,, Solonis and others, have hired me to creative direct site
             designs, implement AIR, Flash and Silverlight versions of static sites; provide team
             training in RIA standalone apps, Silverlight, Flash, online product architecture and
             dynamic content design, execution and           best-practices for rapid-turnaround
             projects in a 24/7 publishing environment

                                                 I have also been tapped to advise and
             oversee creative staff reorganizations, which led to my reviewing internal
             leadership capabilities and finding the best solution (i.e., new leadership, new
             staff, new rules).

                                                 When     internal   MarCom    resources   were
             stretched, I was then asked to create design process protocols; introduce
             standardized systems (identity guides; publishing procedures and tools; true
             quality assurance hold-points; and development and population of intranet
             toolkits with templates, code snippets, graphic master templates and brand
             guardianship policies)

                                                 In addition to the above-named clients, I do work for the
         West Coast marketing groups at FOX; Om Records, HGA Architects; Impossible Fabrics LTD;
         and pro-bono design, business consulting and marketing strategy services for local non-profit
         organizations that empower and provide self-sufficiency to the working poor, people with
         mental illness and first-generation immigrant citizens.

CNET Networks                                                                                         (2001 - 2003)
Design Director

                                                 Directed user experience and design for 13 brands

Resume of Jonathan Bates                                                                              612-578-0222
Creative Director                                                                   
Jonathan Bates                                                                                                  PAGE 3

         worldwide, comprising the 12th largest web publishing network in the world and serving 10-20
         million visitors original content daily

                                                  Led worldwide visual unification of network site designs,
         including overhaul of, mySimon, CNET Reviews and, and the post-
         acquisition integration of all sites within, requiring a complete teardown of ZD’s
         patchwork of page production methods and recreating templates, standardizing graphics to a
         common size set, and stripping poorly-formed code from several thousand hand-coded archive
         pages in order to save the content and regenerate pages properly through CNET’s CMS and ad-
         insertion systems.

                                                  The success of the ZDNet rebuild led to my team being
         tasked to implement the improvements and ‘cleansing’ processes into a network-wide, worldwide
         uniform template and design standard architecture, which would enable advertising partners to
         execute campaigns worldwide via CNET in the form of ‘Network Buys’, which are tremendously

                                                  I managed staff and budget for over 30 direct and
         second-tier reports, including art directors, designers and production artists working with
         dotted-line reports in technical production and other roles within the corporate IT division.

                                                  My team enforced quality and brand standards on
         virtually every page on every site, including satellite offices in every industrialized region
         around the globe.

                                                  In addition to managing overall design implementation
         and creative approval authority for dozens of sites publishing thousands of pages in two dozen
         nations, my team also initiated new site designs, led existing site redesigns, and was tasked
         with developing first-to-web concepts for special revenue opportunities which were
         required by many major advertising partners like Microsoft, Dell, Intel, Sony and Gateway.

                                                  These    one-off   ‘Premier    Promotions’     frequently
         generated in excess of seven-figures for a one- to two-week campaign for each partner.

The Ocean Channel                                                                                                 (2000)
Vice President, Product Development                                                                      Start-up venture

                                                  Architected user experience and created initial site
         design, content indexing and publishing strategy for environmental/ ocean-centered start-up

                                                  Built innovative business model for rich media content
         business, including content management and automated output systems, real-time ad insertion
         and use of VBI in video encoding for one of the first automated, searchable media collections

Resume of Jonathan Bates                                                                                  612-578-0222
Creative Director                                                                     
Jonathan Bates                                                                                                   PAGE 4

                                                   Senior leadership role in initiating product strategy into
         additional vertical markets and new product categories, including wireless, broadband media,
         set-top and traditional media

                                                   Built revenue opportunities across network, including
         innovative ad units, lead drivers and sponsorship placements independent of media format,
         device or system configuration


Excite@Home                                                                                              (1998 - 2000)
Senior Producer, Multimedia

                                                   Created and managed video content programming
         team serving over 1.2 million subscribers, the world’s largest broadband network at the time.
         Managed content- sharing relationships with CNN, MSNBC, Fox News and over 20 additional

                                                   Worked closely with advertising and marketing teams to
         create innovative broadband and ‘intelligent’ promotional devices for sponsors: I developed
         many of the designs, content architecture models and interoperating technology formats that led
         to the first broadband advertisements placed in broadband-enabled homes throughout North
         America, working with major international brands that included Ford Motors, Lexus, Sony
         Personal Electronics USA and many others

                                                   Produced three weekly online shows, including 'Click
         Video for @Home', a popular short-format broadband video collection which introduced the first
         animated 'veejay' host on a major portal

                                                   Acted in partnership with a colleague to evaluate and
         make recommendations on the 2-5 partnership pitches @Home would accept each week. We
         were given a broad mandate, generous discretionary seed funds to germinate the more
         promising ideas, and a direct line to the executive offices and CEO when something would come
         along that would enhance the service and the user experience dramatically;

CNET Networks                                                                                            (1996 - 1998)
Director, Multimedia

Resume of Jonathan Bates                                                                                 612-578-0222
Creative Director                                                                      
Jonathan Bates                                                                                                  PAGE 5

                                                 Managed and assembled team of developers to create
         next-generation multimedia content and generate new revenue opportunities for the company,
         partners and advertisers, including Microsoft, Dell, Hewlett-Packard, Gateway, Earthlink, MCI and
         several others

                                                 Designed and conceptualized offline animated content
         with online interaction and data-driven dynamic presentation

                                                 Architected and executed the Snap! training product as
         part of the launch team for, which was later acquired by NBC

                                                 Led research team under CEO Halsey Minor and senior
         executives to create rich presentation media, prototypes and proof-of-concepts to demonstrate
         CNET’s forward-leaning leadership in the early development of large-scale internet publishing

                                                 Worked with strategic partners to integrate their
         business goals and revenue growth initiatives with CNET’s competencies, ensuring long-term
         relationships and providing financial benefits and other incentives for major brands to partner
         with CNET Networks and its worldwide collection of online properties

Tools, Skills & Training
                                                 Superior creative ability in web, mobile and advertising
         design                    via                 tools                   that                  include
         Adobe Illustrator, Photoshop, InDesign, Dreamweaver, Acrobat Professional & Flex

                                                 Advanced skills in Microsoft Expression 2 suite, including
         Silverlight content development and HD online video encoding

                                                 Design and authoring of dynamic Flash content (Adobe
         Flash Professional CS4)

                                                 Coding in HTML, XML, XAML, ASP, WML/WAP, JavaScript,
         Visual Basic and dynamic data exchange techniques

                                                 Advanced     PowerPoint     presentation    design     and
         authoring, including speaker training for senior executives, junior marketing staffers and others in
         order reduce the sleep-inducing aspects of PowerPoint ‘read-alongs’;

                                                 Excellent copy writing and editing capabilities for all
         levels of technical, advertising and creative content, particularly internal reports and product
         pitch communications;

                                                 Extensive experience in successful management of
         large creative and technical teams, including budget planning & oversight; staff skills
         development; metrics-based quality and efficiency analysis; and inter-organizational product

Resume of Jonathan Bates                                                                                612-578-0222
Creative Director                                                                     
Jonathan Bates                                                                                                    PAGE 6

         planning & coordination leadership;

                                                Firm commitment to building and protecting brand
         equity, including ensuring universal excellence in building quality products that serve
         consumer demand and stimulate revenue

                                                Enthusiasm to teach what I know and learn what I
         don’t            with            humility,              curiosity              and               vigor

References & Resources
                                                Professional and personal references gladly supplied
         upon request

                                                Portfolio                     available                     at

                                                Additional          information           on         LinkedIn:

                                                 Thank you for your time and interest.
                                               I think we have a chance to build many great things. Let’s get started.

Resume of Jonathan Bates                                                                                  612-578-0222
Creative Director                                                                       

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