marketing IMS554 Information Marketing by Helmi89


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									IMS554: Information Marketing For Information System Department


       A billboard is a large outdoor advertising structure a billing board. Billboards present
large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly
witty slogans, and distinctive visuals, billboards are highly visible in the top designated
market areas. Bulletins are the largest, most impactful standard-size billboards. Located
primarily on major highways, expressways or principal arterials, they command high-density
consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not
only to their size, but because they allow creative "customizing" through extensions and
embellishments. Billboards are a great place to advertise business because rather than you
having to find your customers, your customers will find your advertising.
IMS554: Information Marketing For Information System Department


       A poster is any piece of printed paper designed to be attached to a wall or vertical
surface. Typically posters include both textual and graphic elements, although a poster may
be either wholly graphical or wholly textual. Posters are designed to be both eye-catching
and convey information. Posters may be used for many purposes, and they are a frequent
tool of advertisers particularly of events, musicians and films, propagandists, protestors and
other groups trying to communicate a message. Posters are also used for reproductions of
artwork, particularly famous works, and are generally low-cost compared to original artwork.
Another type of poster are educational posters, which may be about a particular subject for
educational purposes. Many people also collect posters, and some famous posters have
themselves become quite valuable, collectors and vintage posters are usually framed and
matted. Posters may be any size
IMS554: Information Marketing For Information System Department


       Maybank also already promote their services through membership. Amex Card
Offers 5x Membership Points is one of the examples of membership card being used by
maybank institution. Those who register as a membership will get some of benefit such as
discount price at any register company.
IMS554: Information Marketing For Information System Department


       The other method of advertising that can be used by maybank institution building
architecture. We believe this method already been used by maybank institution in order to
attract people to open up their new account or other services in Maybank. This is because
many people also wanted to see the reputation of any organization or institution and most of
them also judging from their ability to build their own building. In this case, the Maybank
Tower is among of the eye-catching panoramas in the centre of Kuala Lumpur. Even though
being just a normal sight-seeing among locals, but for many investors around the globe sees
this as the symbol of their strength and capability of handling such a serious matter like
IMS554: Information Marketing For Information System Department


       Posters can be very powerful when placed where your customers will actually notice
them. But think of how often you've actually noticed posters and bulletin boards yourself.
Your best bet is to place the posters on bulletin boards and other places which your
customers frequent, and always refresh your posters with new and colourful posters that will
appear new to passersby. Maybank institution took initiative to place a poster in the middle
Pudu Road which busiest road in Kuala Lumpur. Note that some businesses and
municipalities have regulations about the number of size of posters that can be placed in
their areas.
IMS554: Information Marketing For Information System Department

Television ads

Many people don't even consider television ads because of the impression that the ads are
very expensive. They are more expensive than most of major forms of advertising. However,
with the increasing number of television networks and stations, businesses might find good
deals for placing commercials or other forms of advertisements. Television ads usually are
priced with similar considerations to radio ads, that is, the number of ads, the length of ads
and when they are put on the air.
IMS554: Information Marketing For Information System Department

Newspapers (major)

Almost everyone reads the local, major newspapers. Maybank institution advertise their
business in the newspaper by placing ads, writing a letter to the editor or working with a
reporter to get a story written about your business. Picture above is pieces from Star Paper,
actually Maybank also advertise their business trough other newspaper such as Utusan
Melayu, Berita Harian, Kosmo and Metro. Advertising can get quite expensive. Newspapers
are often quite useful in giving advice about what and how to advertise. Advertisement
through newspaper depends on the buying habits of your customers.
IMS554: Information Marketing For Information System Department

Radio announcements

A major advantage of radio ads is they are usually cheaper than television ads, and many
people still listen to the radio, for example, when in their cars. Ads are usually sold on a
package basis that considers the number of ads, the length of ads and when they are put on
the air. . A major consideration with radio ads is to get them announced at the times that
your potential customers are listening to the radio.


Lee, David. ‘Malaysia's Financial Blogger’      Retrieved 2009-08-19 from World Wide Web
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