Consumer Trends in the Ice Cream Market in the US-2011 by aarks222

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Consumer Trends in the Ice Cream Market in the US, 2011

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This report provides the results for the Ice Cream market in the US from Canadean’s
unique, highly detailed and proprietary survey of consumers’ Consumer Packaged
Goods (CPG) consumption habits, and forms part of an overall series covering all
CPG product markets.Its coverage includes, but is not limited to, consumption
behaviors, the extent to which consumer trends influence their consumption and
the value of the market these trends influence, brand and private label choices as
well as retailer choices. Much of this information can also be analyzed by specific
consumer group, providing hard and fast data on consumers and markets at the
product category level.

Why was the report written?
Marketers in the Ice Cream market in the US face a major challenge. Understanding
market size and segmentation is valuable, but the keys to effective targeting are to
know just how valuable specific consumer groups are, and to be able to quantify the
impact of consumer trends.This report solves these problems by providing
integrated data on consumer trends, consumer groups and market data which show
exactly the size of consumer groups, how much of the Ice-cream market they
account for and which consumer trends drive their behavior.

Consumer survey data for the following specific categories: Artisanal Ice Cream,
Impulse Ice Cream and Take-home Ice Cream.

Detailed consumer segmentation based on survey data covering over 26 consumer
groups, 20 consumer trends and consumption frequency for each product category.

Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior
and shows the impact of this on their markets

Key Highlights
Both Children and Older Consumers represent 30% each of the value share of the
Impulse Ice Cream market in the US. Marketers need to ensure that their campaigns
target both areas of the market to maintain and further encourage these consumers
as well as attempting to encourage consumption in the middle age groups.

Table of Contents :

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Ice Cream Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Artisanal Ice Cream
2.2.2 Impulse Ice Cream
2.2.3 Take-home Ice Cream

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For More details Plz do contact :

Aarkstore Enterprise

Marketing Team ( janavi )



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