COCA-COLA

Document Sample
COCA-COLA Powered By Docstoc
					              Jasmina Perić 28/08



20.04.2010.
         It was 1886, and in New York Harbor, workers were
     constructing the Statue of Liberty. Eight hundred miles
     away, another great American symbol was about to be
                              unveiled.
             Like many people who change history, John
       Pemberton, an Atlanta pharmacist, was inspired by
    simple curiosity. One afternoon, he stirred up a fragrant,
    caramel-colored liquid and, when it was done, he carried
      it a few doors down to Jacobs' Pharmacy. Here, the
        mixture was combined with carbonated water and
     sampled by customers who all agreed -- this new drink
     was something special. So Jacobs' Pharmacy put it on
                   sale for five cents a glass.


20.04.2010.
          Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-
      Cola®, and wrote it out in his distinct script. To this day, Coca-Cola is
      written the same way. In the first year, Pemberton sold just 9 glasses of
                                Coca-Cola a day.

           A century later, The Coca-Cola Company has produced more than 10
       billion gallons of syrup. Unfortunately for Pemberton, he died in 1888
             without realizing the success of the beverage he had created.




20.04.2010.
  OUR WORLD IS FOREVER GROWING, AND WE ARE
              GROWING WITH IT...
  Our Mission

          Our Roadmap starts with our mission, which is enduring. It
     declares our purpose as a company and serves as the standard
     against which we weigh our actions and decisions.

                                 To refresh the world
                                 To inspire moments of optimism and
                                 happiness
                                 To create value and make a
                                 difference




20.04.2010.
•
    •
         Our Vision




        20.04.2010.
 Live Our Values
 Our values serve as a compass for our
 actions and describe how we behave in
 the world.




20.04.2010.
20.04.2010.
The Real Story of New Coke


To hear some tell it, April 23, 1985, was a day that will live in marketing
infamy.

That's the day The Coca-Cola Company took arguably the biggest risk
in consumer goods history, announcing that it was changing the
formula for the world's most popular soft drink, and spawning
consumer against the likes of which no business has ever seen.

                   The Coca-Cola Company introduced reformulated Coca-
                   Cola®, often referred to as "new Coke®," marking the
                   first formula change in 99 years. The company didn't set
                   out to create the firestorm of consumer protest that
                   ensued; instead, The Coca-Cola Company intended to
                   re-energize its Coca-Cola brand and the cola category in
                   its largest market, the United States.
  20.04.2010.
That firestorm ended with the return of the original formula, now called
Coca-Cola classic®, a few months later. The return of original formula
Coca-Cola on July 11, 1985, put the cap on 79 days that revolutionized
the soft-drink industry, transformed The Coca-Cola Company and
stands today as testimony to the power of taking intelligent risks, even
when they don't quite work as intended.




20.04.2010.
  ‘’I met my wife thanks to Coke. She worked at a
           fast food restaurant, and I had liked
     her for almost three years but never had the
          courage to talk to her. I finally got the
   courage one day and went to her work. My first
             words to her were, "Can I have a
  large Coke and your phone number?" She gave
                         me both!’’

20.04.2010.
‘’My husband proposed to me using a Coca-Cola bottle. He knows I'm
a big fan of Coca-Cola. One night, we went to this restaurant in
downtown New Orleans and, as always, I had Coke in a bottle as my
drink. As I kept drinking, I saw something sparkling at the end of the
bottle. At first, I got freaked out, but as I turned it around, shook it left
and right, my husband was already kneeling down.
He said, "I know you love Coke so much, but will you consider marrying
me? I promise you'll have Coke every day if you say yes."
Well, as you guessed, we're engaged ever since. . .’’




20.04.2010.
 Thanks for your attention. . .




                  . . .and enjoy ‘’the Coca-Cola side of life’’!



20.04.2010.

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:83
posted:4/11/2012
language:English
pages:12