Jasmina Perić 28/08
It was 1886, and in New York Harbor, workers were
constructing the Statue of Liberty. Eight hundred miles
away, another great American symbol was about to be
Like many people who change history, John
Pemberton, an Atlanta pharmacist, was inspired by
simple curiosity. One afternoon, he stirred up a fragrant,
caramel-colored liquid and, when it was done, he carried
it a few doors down to Jacobs' Pharmacy. Here, the
mixture was combined with carbonated water and
sampled by customers who all agreed -- this new drink
was something special. So Jacobs' Pharmacy put it on
sale for five cents a glass.
Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-
Cola®, and wrote it out in his distinct script. To this day, Coca-Cola is
written the same way. In the first year, Pemberton sold just 9 glasses of
Coca-Cola a day.
A century later, The Coca-Cola Company has produced more than 10
billion gallons of syrup. Unfortunately for Pemberton, he died in 1888
without realizing the success of the beverage he had created.
OUR WORLD IS FOREVER GROWING, AND WE ARE
GROWING WITH IT...
Our Roadmap starts with our mission, which is enduring. It
declares our purpose as a company and serves as the standard
against which we weigh our actions and decisions.
To refresh the world
To inspire moments of optimism and
To create value and make a
Live Our Values
Our values serve as a compass for our
actions and describe how we behave in
The Real Story of New Coke
To hear some tell it, April 23, 1985, was a day that will live in marketing
That's the day The Coca-Cola Company took arguably the biggest risk
in consumer goods history, announcing that it was changing the
formula for the world's most popular soft drink, and spawning
consumer against the likes of which no business has ever seen.
The Coca-Cola Company introduced reformulated Coca-
Cola®, often referred to as "new Coke®," marking the
first formula change in 99 years. The company didn't set
out to create the firestorm of consumer protest that
ensued; instead, The Coca-Cola Company intended to
re-energize its Coca-Cola brand and the cola category in
its largest market, the United States.
That firestorm ended with the return of the original formula, now called
Coca-Cola classic®, a few months later. The return of original formula
Coca-Cola on July 11, 1985, put the cap on 79 days that revolutionized
the soft-drink industry, transformed The Coca-Cola Company and
stands today as testimony to the power of taking intelligent risks, even
when they don't quite work as intended.
‘’I met my wife thanks to Coke. She worked at a
fast food restaurant, and I had liked
her for almost three years but never had the
courage to talk to her. I finally got the
courage one day and went to her work. My first
words to her were, "Can I have a
large Coke and your phone number?" She gave
‘’My husband proposed to me using a Coca-Cola bottle. He knows I'm
a big fan of Coca-Cola. One night, we went to this restaurant in
downtown New Orleans and, as always, I had Coke in a bottle as my
drink. As I kept drinking, I saw something sparkling at the end of the
bottle. At first, I got freaked out, but as I turned it around, shook it left
and right, my husband was already kneeling down.
He said, "I know you love Coke so much, but will you consider marrying
me? I promise you'll have Coke every day if you say yes."
Well, as you guessed, we're engaged ever since. . .’’
Thanks for your attention. . .
. . .and enjoy ‘’the Coca-Cola side of life’’!