Promotion Not Critical Success Bali Tourism Marketing The results of comparative studies that did not culminate in the base of the tongue Bali is often called "vibration indecent" by some board members out of the country (UK) a few weeks ago is highly questionable because of what you are looking at the trip does not answer the problems of tourism the real Bali. Weak skills and knowledge in the field of tourism promotion of the person doing it has easily menjastifikasi that are considered the most important promosilah mengenalan and withdrawal in the interest of potential tourists to come and visit the island of Bali. Actually opinion it is totally untrue and unreasonable because there are many factors determining the success of tourism in Bali. There has been early identification of what needs to be promoted and how and strategies to do to get maximum results in tourism promotion? Promotion is one part of the tourism marketing mix so that the promotion of tourism activities can not walk alone and apart from the indicators of other tourism marketing mix. Overall tourism promotion mix includes product (product), price (price), promotion (promotion), the system distibusi (place), cooperation (partnership), packing package (packaging), a program of tourist activities (programming), the appearance of the subject of tourism objects (performance), and human resources (people). All indicators of tourism marketing mix must work together in tourism in order to obtain the optimal result of tourism marketing. Promotion action must be based on an analysis of the situation and current market demand. This means that the promotion is done should be based on the results of data analysis of research on tourism market segmentation, not the opinions and feelings of the ruling or the holder of that view was held whether or not promotion. What is the basic provision of the promotion board? Given the very important role in the promotion of tourism marketing, the promotion of research on sustainable tourism should be conducted before, during and after the campaign so that it can be seen the effectiveness of campaigns that have been made. The results of this study is used to determine the target or potential wisatawa hearings, knowing tourism information required by the tourists, and evaluate the success of the promotion is being done and once completed. Bali Punyakah experts are reliable to do this research? Have the experts involved in the development of tourism in Bali? Effective promotion of tourism includes the identification of target potential tourists that will be achieved, identifying communication objectives to be achieved, the formulation of the form of messages and tourism information for the purpose, choice of media to convey messages and information effectively to target potential tourists, the budget allocation to achieve the production and message delivery, and evaluation mechanisms and service sales of tourism products. Even worse, the Provincial Tourism Office of Bali and the Bali Tourism Board (Bali Tourism Board) is expected to work in a holistic manner to address problems and find solutions to problems of tourism in Bali is solely for the sustainability of tourism in Bali was only partially able to work. The efforts made so far only focused to bring tourists by conducting tourism promotion and granting awards to hotels that apply the concept of Tri Hita Karana, and maintain the image of Bali as the best tourist destinations. While the potential preservation efforts of the major tourism (unique culture, natural beauty and hospitality of the people)-owned Bali barely touched and impressed unpunished. In fact, there has been no significant efforts are made to mix pemaasaran other indicators that are important to the sustainability of tourism idikator Bali such as repair and preserve objects and attractions, the arrangement of the tourist area, periodic collection of tourism facilities (hotels, villas, bungalows, and restaurants) and coaching for managers and human resource attraction was almost forgotten. Should the government and tourism agencies are working from the start of the arrangement of the sights are physically secured to the beauty and cleanliness so cozy to visit, attractions management training to be ready to receive tourists, and last but not least is the promotion of tourism. In conclusion, no matter how great the tourism promotion team will not be able to bring tourists to Bali not accompanied by changes bdan rescue and restructuring of natural and cultural resources are used as a tourist attraction, tourist attractions and the area to make it look more attractive and more professional pengeloalaanya so as to compete with other tourism destinations in the world.