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					Debit Cards in India
Published : March 2012                       No. of Pages : 33                 Price:US$900




In 2011, both issuers as well as card operators focused on promoting the debit function of cards, to
extend their usage beyond just cash access tools through their ATM function. The most prominent
advertising campaigns were those of SBI Cards & Payment Services Ltd and Visa Inc. Both focused on
how the card can be used directly for shopping instead of first visiting an ATM to withdraw cash and then
make purchases. This resulted in increased awareness about the debit function and hence increased...

Euromonitor International's Debit Transactions in India report establishes the size and structure of the
market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store
cards. It looks at key players in the market (issuers and operators), number of cards in circulation,
numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends
to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution
data.

Why buy this report?
* Get a detailed picture of the Debit Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business
reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai,
Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide,
Euromonitor International has a unique capability to develop reliable information resources to help drive
informed strategic planning.

Indian Debit Cards Market

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Debit Cards Category Performance: 2006-2011
Table 2 Debit Cards Category Performance: Number of Cards in Circulation 2006-2011
Table 3 Debit Cards Category Performance: % Growth 2006-2011
Table 4 Debit Cards in Circulation Category Performance: % Growth 2006-2011
Table 5 Debit Cards: Number of Cards by Issuer 2006-2010
Table 6 Debit Cards: Number of Cards by Operator 2006-2010
Table 7 Debit Cards Payment Transaction Value by Issuer 2006-2010
Table 8 Debit Cards Payment Transaction Value by Operator 2006-2010
Table 9 Debit Cards Forecast Category Performance: 2011-2016
Table 10 Debit Cards Forecast Category Performance: Number of Cards in Circulation 2011-2016
Table 11 Debit Cards Forecast Category Performance: % Growth 2011-2016
Table 12 Debit Cards in Circulation Forecast Category Performance: % Growth 2011-2016
Axis Bank Ltd in Consumer Finance (india)
Strategic Direction
Key Facts
Summary 1 Axis Bank Ltd: Key Facts
Summary 2 Axis Bank Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Axis Bank Ltd: Competitive Position 2010
Hdfc Bank Ltd in Consumer Finance (india)
Strategic Direction
Key Facts
Summary 4 HDFC Bank Ltd: Key Facts
Summary 5 HDFC Bank Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 6 HDFC Bank Ltd: Competitive Position 2010
Icici Bank Ltd in Consumer Finance (india)
Strategic Direction
Key Facts
Summary 7 ICICI Bank Ltd: Key Facts
Summary 8 ICICI Bank Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 9 ICICI Bank Ltd: Competitive Position 2010
Sbi Cards & Payment Services Ltd in Consumer Finance (india)
Strategic Direction
Key Facts
Summary 10 SBI Cards & Payment Services Ltd: Key Facts
Company Background
Competitive Positioning
Summary 11 SBI Cards & Payment Services Ltd: Competitive Position 2010
Executive Summary
Revival of Indian Economy Stimulates Consumer Spending
Risk-free Products Being Promoted Aggressively
Recession Blues Affect Competition
Vehicles To Have Rfid Systems
the Future Looks Promising
Key Trends and Developments
Cash Payments Decline As Card Payments Rise
Pre-paid Travel and Forex Cards Gain Popularity
Mandatory Rfid Implementation To Pave Growth Path for Pre-paid Cards
Government Promotes Pre-paid Health Cards for People Living Below the Poverty Line
Debit Cards Evolving Through Aggressive Promotion
Market Indicators
Table 13 Number of POS Terminals 2006-2011
Table 14 Number of ATMs 2006-2011
Table 15 Value Lost to Fraud 2006-2011
Table 16 Card Expenditure by Location 2011
Table 17 Card Expenditure by Category 2011
Table 18 Financial Cards in Circulation by Type: % Number of Cards 2006-2011
Table 19 Domestic versus Foreign Spend 2011
Market Data
Table 20 Consumer Payments: Value 2006-2011
Table 21 Consumer Payments: Number of Transactions 2006-2011
Table 22 Financial Cards: Number of Cards in Circulation 2006-2011
Table 23 Financial Cards Transactions: Value 2006-2011
Table 24 Financial Cards: Number of Transactions 2006-2011
Table 25 Financial Cards: Number of Accounts 2006-2011
Table 26 Financial Cards: Number of Cards by Issuer 2006-2010
Table 27 Financial Cards: Number of Cards by Operator 2006-2010
Table 28 Financial Cards: Card Payment Transaction Value by Operator 2006-2010
Table 29 Financial Cards: Card Payment Transaction Value by Issuer 2006-2010
Table 30 Consumer Payments Forecast: Value 2011-2016
Table 31 Consumer Payments Forecast: Number of Transactions 2011-2016
Table 32 Financial Cards Forecast: Number of Cards in Circulation 2011-2016
Table 33 Financial Cards Forecast: Value 2011-2016
Table 34 Financial Cards Forecast: Number of Transactions 2011-2016
Table 35 Financial Cards Forecast: Number of Accounts 2011-2016
Definitions
Atm Function
Debit Function
Credit Function
Commercial Credit Cards
Charge Card Function
Commercial Charge Cards
Open Loop Pre-paid Function
Closed Loop Pre-paid Function
Store Cards
Pre-paid
Contact Smart Card
Contactless Smart Card
Card Expenditure by Location
Card Expenditure by Sector
Domestic Versus Foreign
Value Lost To Fraud
Summary 12 Research Sources

				
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posted:4/10/2012
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Description: In 2011, both issuers as well as card operators focused on promoting the debit function of cards, to extend their usage beyond just cash access tools through their ATM function. The most prominent advertising campaigns were those of SBI Cards & Payment Services Ltd and Visa Inc. Both focused on how the card can be used directly for shopping instead of first visiting an ATM to withdraw cash and then make purchases. This resulted in increased awareness about the debit function and hence increased...