Avema Corporation Announces Acquisition of Breakaway Services by PR.com


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									Avema Corporation Announces Acquisition of Breakaway Services

Acquisition emphasizes Avema's position as a leading provider of telecom expense management
services in North America.

Denver, CO, April 10, 2012 --(PR.com)-- Avema Corporation, a global provider of telecom and wireless
cost optimization software and services, is pleased to announce that it has acquired Breakaway Services.
Breakaway is a leading service provider focused on managing telecommunications services, assets and
expenses for corporations, and is an AOTMP top-10 ranked expense management provider. Breakaway
will continue to operate out of its Denver location, and will become part of Avema Corporation.

“This acquisition of Breakaway further positions Avema as a premier telecom expense management
(TEM) company,” said Roger Yang, CEO of Avema. “Our existing partnership with Breakaway has been
very successful, with clients benefiting from the combined capabilities of our two organizations. I was
impressed by Breakaway's dedication to client service, and concluded that the company would be an ideal
addition to Avema.”

Through Avema and Breakaway's current partnership, which was established in January, Breakaway
began using Avema's Advanced Vendor Management (AVM) system to provide TEM to its clients. AVM
delivers the infrastructure to manage voice, data, and wireless processes and costs. By consolidating all
telecommunications data in one place, AVM allows companies to manage costs and inventory from any
web browser. In addition, it streamlines multiple vendor billing into one standard format and permits
users to manage all telecom costs from the same application. Clients gain greater control over their
vendors, inventory and expenses, doing more with fewer resources.

“Our partnership with Avema has allowed us to offer more advanced reporting and analysis, and better
self-service functionality to our clients,” said Shelley Cruikshank, CEO of Breakaway. “Avema's
acquisition will enable us to more fully integrate our two companies, and draw on our shared TEM

“To date, our customers have benefited from greatly increased efficiency through our partnership with
Avema, which allows us to service more clients without adding headcount.” said Ric Reifel, Chief Sales
Officer for Breakaway. “This joint venture gives us a solid foundation to expand our TEM business.”

As part of the agreement, Cruikshank and Reifel will continue to spearhead Avema's Denver operations.

About Avema Corporation
A pioneer in telecom and wireless cost optimization, and a leader in mobile device management
deployment, Avema's expertise has helped hundreds of organizations including Suncor, RBC and
Allergan. Avema's software and managed services helps large organizations to clearly understand their
telecom and mobile costs, rid themselves of manual administrative chores, address their mobile security
needs and free up more time to focus on higher value strategic work. For more information, visit

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About Breakaway Services
Breakaway Services is a professional services firm focused on the many challenges faced by corporations
and other entities in managing telecommunications services, assets and expenses. Its services cover both
traditional land-line telecommunications, and use-based services such as wireless. Breakaway's goal is to
help its clients save money and time, eliminating the headaches that can accompany a diverse
telecommunications infrastructure. Breakaway is an AOTMP top-10 ranked expense management
provider, with clients that include the City and County of Denver, OppenheimerFunds, and the Denver
International Airport. Breakaway Services is headquartered in Denver Colorado, with clients across the
United States.

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Contact Information:
Roger Yang
Contact via Email
Carrie Davis-Sydor

Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/404337

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