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					   January 2012: Rabiul Awwal 1433


                                         Social media which is consumer
                                         generated as opposed to the
                                         “industrial” mainstream media has                                     e-Mail:
                                         empowered the man in the street to       Written
                                         communicate directly with the
                                                                                  responses to your e-mail queries.
                                         masses. It’s a power that is not taken
                                         lightly by industry and governments
                                         who have now moved in to make
                                         their presence felt in this important
                                         medium. Much has already been                    Subscription: Register as a
                                         written on its role in the Arab spring   subscriber at
                                         uprising. Companies are also using       and receive our regular newsletters
                                         social media to promote their            and special announcements.
                                         products, for public relations and
                                         press releases and even running
Social media is a phenomenon like        checks on potential employees.
no other that is sweeping the world.
Launched by a few students to
                                         And just as no one could have                      Website                    –
connect friends on campus and
                                         foreseen this explosive growth in a gateway to
family, it has exceeded their wildest
                                         social media, we at SANHA could          the world of Halaal on SANHA
imagination in a few short years to
                                         never have ever imagined that our        certified products, latest news, who’s
become a new parallel society.
                                         centralised Consumer Helpline with       who at SANHA, interesting write ups,
                                         Allah Ta’ala’s Grace fielded more        competitions and much more .
Social media has created a world         than 200,000 queries since its
where you can “follow” every little      inception      10     years      ago,
development in the life of your          Alhamdulillah.       Utilised       by
President, plumber or favourite          housewives, business, students,
celebrity, question a political leader   journalists, the food industry and               Radio Islam: broadcasting via
on decisions and policies, tell the      even some certifiers, we are mindful     satellite, audio streaming and on
world what you cooked for dinner or      of the responsibility and need to        Medium Wave 1548 (JHB). Join the
the shoddy service you received and      constantly update and equip this         SANHA team every Monday evening
so much more. Better still, you can      department      with      the   latest   for a live inter-active programme
even upload a picture to prove your      technology and applications to           where you get the chance to ask all
claim. A few facts from Wikipedia        maintain the highest level of service    your Halaal related queries over the
below attest to the popularity of        to the consumer.                         airwaves.
social networking;
                                         We are pleased to announce that
         Social networking now          with immediate effect SANHA has
          accounts for 22% of all        actively embraced the social media                Twitter - @SANHA_Halaal
          time spent online in the       with the introduction of Facebook        ; follow us to receive instant Halaal
          US.                            and Twitter into the Consumer            news      alerts,     announcements,
         A total of 234 million         Helpline mix to further develop our      change in product status and the
          people age 13 and older in     communication        and      serve      latest Halaal trends.
          the U.S. used mobile           consumers better.
          devices     in     December
          2009.                          The following avenues of public
         Twitter processed more         communication are available from
                                         SANHA:                                          Facebook: search for us
          than one billion tweets in
                                                                                  under “south african national
          December        2009     and
                                                                                  halaal authority” and be in the
          averages almost 40 million
                                                                                  know with regards to everything
          tweets per day.
                                                                                  SANHA and Halaal
         As of June 2011 Facebook
                                                 National Halaal Helpline –
          has 750 Million users.
                                         0861 786 111: A dedicated Call
         Facebook tops Google for       Centre team to assist callers.
                                                                                  A lot more conversation, a
          weekly traffic in the U.S.                                                 little less confusion.

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