26 July 2009
Intended to inform them of the new Last Resort Supply (LRS)
which came into effect on 1 July
IBERDROLA MEETS WITH OVER 500
REPRESENTATIVES OF CONSUMERS’
ASSOCIATIONS AND OMICS ACROSS SPAIN
In June and July the company held various workshops in
Bilbao, Madrid, Toledo, Valladolid, Alicante, Pamplona,
Murcia, Soria, Logroño, Valencia, Caceres, Barcelona,
Palma de Mallorca, Seville, Santiago de Compostela and
IBERDROLA’s aim was to inform consumers of the key
changes ushered in by the Last Resort Supply which
came into effect on 1 July.
Throughout June and July IBERDROLA met with over 500
consumers’ associations and municipal consumer information
offices (OMIC for its initials in Spanish) across Spain to provide
information on the liberalisation of the electricity sector and to help
users adapt to the gradual opening-up of the market.
The company held similar workshops in Bilbao, Madrid, Toledo,
Valladolid, Alicante, Pamplona, Murcia, Soria, Logroño, Valencia,
Caceres, Barcelona, Palma de Mallorca, Seville, Santiago de
Compostela and Santander to inform these bodies of the new
legislation governing the Last Resort Supply (LRS), how customers
can switch from distribution to supply companies, and consumer
With these sessions IBERDROLA intended to resolve any doubts
users had ahead of the introduction of the Last Resort Supply on 1
July, particularly regarding the transfer of contracts. This transfer
was in fact automatic and did not involve any work being carried
out at the user’s residence or interrupting the supply.
In this regard, the company conducted a satisfaction survey to
gauge the opinion of those attending the information workshops.
Respondents found the sessions extremely useful and learned more
about the sector.
IBERDROLA has also sent out information on the liberalisation of the sector to
300 consumers’ associations and 800 OMICs. Likewise, it has set up a
telephone helpline and a special e-mail address to handle queries regarding the
new market situation.
In addition to these workshops, the company has held briefings with
representatives of the Energy and Consumer Ministries of nine autonomous
regions as well as a further 18 municipal and regional bodies, chambers of
commerce and business confederations, among others.
IBERDROLA has opened another 50 customer service points nationwide to
address any queries customers may have concerning the new regime. Users can
also call the company’s 24-hour helpline, 901 20 20 20, or visit
In addition to these actions, IBERDROLA has launched various sales campaigns
offering users highly competitive and attractive terms when contracting their
power supply. As a result, the company has been securing new contracts at a
rate of over 25,000 a week.
IBERDROLA has been targeting its campaigns at SMEs, irrigators, residential
users and those with specific time-of-day rates (former customers of the night-
time rate) to offer solutions to all groups that are not entitled to the last resort
IBERDROLA also launched an advertising campaign to support the liberalisation
of the electricity sector. Under the slogan We all choose our energy supplier.
Anyone can choose Iberdrola from 1 July. Now, more than ever, we want to be
your energy, IBERDROLA launched a series of advertisements in the press and
on the radio and television.
Commitment to market liberalisation
With these initiatives IBERDROLA seeks to help customers adapt to the
liberalised market. With the Last Resort Supply (LRS) now in place, distribution
companies are now only responsible for managing the grids while the supply
companies are responsible for supplying energy to customers in a fully
liberalised and competitive market.
LRSs have already begun operating* and now offer electricity at the price
prescribed by the Spanish government through its last resort rate (LRR). This
new rate is available to all consumers with contracted power equal to or lower
than 10 kW - mainly households and some small companies.
* In the case of IBERDROLA: IBERDROLA Comercialización de Último Recurso, SAU
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of what is laid out in the Securities Act or under the protection of a valid exemption of the need