Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011
Description
This report provides the results for the Seasonings, Dressings & Sauces market in India from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
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Consumer
Consumer Panel Report
Consumer Trends in the
Seasonings, Dressings & Sauces
Market in India, 2011
Reference code: CS0045IS
Published: March 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ........................................................................................................................... 6
1.1 What is this Report About? ............................................................................................................... 6
1.2 Definitions ........................................................................................................................................ 6
1.2.1 Consumer Trends ....................................................................................................................................... 6
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) ....................... 9
1.2.3 End Consumers ........................................................................................................................................ 10
1.2.4 Volume Units and Aggregations ............................................................................................................... 11
1.2.5 Exchange Rates ....................................................................................................................................... 11
1.2.6 Population Profiles (for interpretation of tables and charts) ..................................................................... 12
1.3 Methodology ...................................................................................................................................13
1.3.1 Introduction ............................................................................................................................................... 13
1.3.2 Large scale, international, program of online consumer surveys ............................................................. 13
1.3.3 Nationally Representative results (age, gender) ...................................................................................... 13
1.3.4 Parents answered on their children’s behalf............................................................................................. 13
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories ................................................................. 13
1.3.6 Integrated with industry calling and secondary research ......................................................................... 14
2 Consumer Segmentation, Group Value and Trend Influence .......................................... 15
2.1 Cohort Groups and Seasonings, Dressings & Sauces Market Value ...............................................15
2.1.1 Age Groups ............................................................................................................................................... 15
2.1.2 Gender Groups ......................................................................................................................................... 16
2.1.3 Location Groups ....................................................................................................................................... 17
2.1.4 Education Achieved Groups ..................................................................................................................... 18
2.1.5 Wealth Groups .......................................................................................................................................... 19
2.1.6 Busy Lives Groups .................................................................................................................................... 20
2.2 Cohort Groups and Market Value by Category ................................................................................21
2.2.1 Chutneys & Relishes ................................................................................................................................ 21
2.2.2 Condiments ............................................................................................................................................... 22
2.2.3 Dressings .................................................................................................................................................. 23
2.2.4 Herbs, Spices & Seasonings .................................................................................................................... 24
2.3 Behavioral Trends and Market Value ..............................................................................................25
2.3.1 Chutneys & Relishes ................................................................................................................................ 25
2.3.2 Condiments ............................................................................................................................................... 26
2.3.3 Dressings .................................................................................................................................................. 27
2.3.4 Herbs, Spices & Seasonings .................................................................................................................... 28
3 Consumption Analysis ....................................................................................................... 29
3.1 Consumption Frequencies by Age and Gender ...............................................................................29
3.1.1 Chutneys & Relishes ................................................................................................................................ 29
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TABLE OF CONTENTS
3.1.2 Condiments ............................................................................................................................................... 31
3.1.3 Dressings .................................................................................................................................................. 33
3.1.4 Herbs, Spices & Seasonings .................................................................................................................... 35
3.2 Consumer Profiles by Product Category .........................................................................................37
3.2.1 Chutneys & Relishes ................................................................................................................................ 37
3.2.2 Condiments ............................................................................................................................................... 38
3.2.3 Dressings .................................................................................................................................................. 39
3.2.4 Herbs, Spices & Seasonings .................................................................................................................... 40
4 Brand vs. Private Label Choices ........................................................................................ 41
4.1 Brand vs. Private Label Volume Share ............................................................................................41
4.1.1 By Category .............................................................................................................................................. 41
4.2 Seasonings, Dressings & Sauces Brand Choice and Private Label Shares.....................................42
4.2.1 Chutneys & Relishes ................................................................................................................................ 42
4.2.2 Condiments ............................................................................................................................................... 42
4.2.3 Dressings .................................................................................................................................................. 43
4.2.4 Herbs, Spices & Seasonings .................................................................................................................... 43
5 The Share of Consumers Influenced by Trends ............................................................... 44
5.1 Trend Drivers of Consumers' Product Choices ................................................................................44
5.1.1 Overall Seasonings, Dressings & Sauces ................................................................................................ 44
5.1.2 Chutneys & Relishes ................................................................................................................................ 45
5.1.3 Condiments ............................................................................................................................................... 46
5.1.4 Dressings .................................................................................................................................................. 47
5.1.5 Herbs, Spices & Seasonings .................................................................................................................... 48
6 Consumption Impact: Market Valuation ............................................................................ 49
6.1 Seasonings, Dressings & Sauces Value Impact of Consumer Consumption Behavior ....................49
6.1.1 Market Value by Category ........................................................................................................................ 49
6.1.2 Market Volume by Category ..................................................................................................................... 49
6.2 Seasonings, Dressings & Sauces Value Analysis by Category .......................................................50
6.2.1 Share by Category .................................................................................................................................... 50
6.2.2 Expenditure per Capita by Category ........................................................................................................ 51
6.2.3 Expenditure per Household by Category.................................................................................................. 52
6.3 Seasonings, Dressings & Sauces Volume Impact of Consumer Behavior Trends ...........................53
6.3.1 Share by Category .................................................................................................................................... 53
6.3.2 Consumption per Capita by Category ...................................................................................................... 53
6.3.3 Consumption per Household by Category................................................................................................ 53
7 Appendix .............................................................................................................................. 54
7.1 About Canadean .............................................................................................................................54
7.2 Disclaimer .......................................................................................................................................54
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TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: Consumer Panel Report Methodology ................................................................................................................................................. 14
Figure 2: India Seasonings, Dressings & Sauces Value Share (%), by Age Groups, 2011 .................................................................................. 15
Figure 3: India Seasonings, Dressings & Sauces Value Share (%), by Gender, 2011 ......................................................................................... 16
Figure 4: India Seasonings, Dressings & Sauces Value Share (%), by Urban and Rural Dwellers, 2011 ............................................................ 17
Figure 5: India Seasonings, Dressings & Sauces Value Share (%) by Education Level Achieved Groups, 2011 ................................................ 18
Figure 6: India Seasonings, Dressings & Sauces Value Share (%) by Wealth Groups, 2011 .............................................................................. 19
Figure 7: India Seasonings, Dressings & Sauces Value Share (%) by Busy Lives Groups, 2011 ........................................................................ 20
Figure 8: India Chutneys & Relishes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 .................................. 29
Figure 9: India Chutneys & Relishes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 ....................................... 30
Figure 10: India Condiments Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011.............................................. 31
Figure 11: India Condiments Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 ................................................... 32
Figure 12: India Dressings Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 ................................................. 33
Figure 13: India Dressings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 ...................................................... 34
Figure 14: India Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 .................... 35
Figure 15: India Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 ......................... 36
Figure 16: India Seasonings, Dressings & Sauces Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011 .................... 41
Figure 17: India Seasonings, Dressings & Sauces Market Share (US$ million), by Category, 2011 .................................................................... 50
Figure 18: India Seasonings, Dressings & Sauces Expenditure Per Capita (US$), by Category, 2011 ............................................................... 51
Figure 19: India Seasonings, Dressings & Sauces Expenditure Per Household (US$), by Category ................................................................... 52
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TABLE OF CONTENTS
LIST OF TABLES
Table 1: Volume Units for the Seasonings, Dressings & Sauces Market ............................................................................................................. 11
Table 2: Foreign Exchange Rate – INR Vs. US$, 2011 ....................................................................................................................................... 11
Table 3: India Survey Respondent Profile (weighted), 2011 ................................................................................................................................ 12
Table 4: India Seasonings, Dressings & Sauces Value Share (%), by Age Groups, 2011 ................................................................................... 15
Table 5: India Seasonings, Dressings & Sauces Value Share (%), by Gender, 2011 .......................................................................................... 16
Table 6: India Seasonings, Dressings & Sauces Value Share (%), by Urban and Rural Dwellers, 2011 ............................................................. 17
Table 7: India Seasonings, Dressings & Sauces Value Share (%) by Education Level Achieved Groups, 2011 .................................................. 18
Table 8: India Seasonings, Dressings & Sauces Value Share (%) by Wealth Groups, 2011 ............................................................................... 19
Table 9: India Seasonings, Dressings & Sauces Value Share (%) by Busy Lives Groups, 2011 ......................................................................... 20
Table 10: India Chutneys & Relishes Consumer Group Share (% market value), 2011 ...................................................................................... 21
Table 11: India Condiments Consumer Group Share (% market value), 2011 .................................................................................................... 22
Table 12: India Dressings Consumer Group Share (% market value), 2011 ....................................................................................................... 23
Table 13: India Herbs, Spices & Seasonings Consumer Group Share (% market value), 2011........................................................................... 24
Table 14: India Total Chutneys & Relishes Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011 .................. 25
Table 15: India Total Condiments Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011 ................................ 26
Table 16: India Total Dressings Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011 ................................... 27
Table 17: India Total Herbs, Spices & Seasonings Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011 ...... 28
Table 18: India Chutneys & Relishes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 ................................ 29
Table 19: India Chutneys & Relishes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 ...................................... 30
Table 20: India Condiments Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 .............................................. 31
Table 21: India Condiments Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 .................................................... 32
Table 22: India Dressings Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 ................................................. 33
Table 23: India Dressings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 ....................................................... 34
Table 24: India Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 .................... 35
Table 25: India Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 .......................... 36
Table 26: India Chutneys & Relishes Consumer Profiles (% consumers by sub-group), 2011 ............................................................................ 37
Table 27: India Condiments Consumer Profiles (% consumers by sub-group), 2011 .......................................................................................... 38
Table 28: India Dressings Consumer Profiles (% consumers by sub-group), 2011 ............................................................................................. 39
Table 29: India Herbs, Spices & Seasonings Consumer Profiles (% consumers by sub-group), 2011 ................................................................ 40
Table 30: India Seasonings, Dressings & Sauces Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011 ..................... 41
Table 31: India Chutneys & Relishes Survey-tracked Brand Shares by Volume (% Vol), 2011 ........................................................................... 42
Table 32: India Condiments Survey-tracked Brand Shares by Volume (% Vol), 2011 ......................................................................................... 42
Table 33: India Dressings Survey-tracked Brand Shares by Volume (% Vol), 2011 ............................................................................................ 43
Table 34: India Herbs, Spices & Seasonings Survey-tracked Brand Shares by Volume (% Vol), 2011 ............................................................... 43
Table 35: India, Overall Seasonings, Dressings & Sauces: Percentage of Consumers Stating that Specific Trends Influence their Consumption,
2011 ................................................................................................................................................................................................................... 44
Table 36: India, Chutneys & Relishes: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 .................. 45
Table 37: India, Condiments: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 ................................ 46
Table 38: India, Dressings: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 ................................... 47
Table 39: India, Herbs, Spices & Seasonings: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 ...... 48
Table 40: India Seasonings, Dressings & Sauces Market Value (Indian Rupee million), by Category, 2011 ....................................................... 49
Table 41: India Seasonings, Dressings & Sauces Market Value (US$ million), by Category, 2011 ..................................................................... 49
Table 42: India Seasonings, Dressings & Sauces Market Volume (Kg m), by Category, 2011 ............................................................................ 49
Table 43: India Seasonings, Dressings & Sauces Market Share (US$ million), by Category, 2011 ..................................................................... 50
Table 44: India Seasonings, Dressings & Sauces Expenditure Per Capita (Indian Rupee), by Category, 2011 ................................................... 51
Table 45: India Seasonings, Dressings & Sauces Expenditure Per Capita (US$), by Category, 2011 ................................................................. 51
Table 46: India Seasonings, Dressings & Sauces Expenditure Per Household (Indian Rupee), by Category ...................................................... 52
Table 47: India Seasonings, Dressings & Sauces Expenditure Per Household (US$), by Category .................................................................... 52
Table 48: India Seasonings, Dressings & Sauces Market Volume Share (Kg m), by Category, 2011 .................................................................. 53
Table 49: India Seasonings, Dressings & Sauces Consumption Per Capita (Kg m / Population m), by Category, 2011 ...................................... 53
Table 50: India Seasonings, Dressings & Sauces Consumption Per Household (Kg m / Households m), by Category, 2011 ............................. 53
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 5
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INTRODUCTION
1 Introduction
1.1 What is this Report About?
This report provides the results for a specific product market of Canadean’s unique, highly detailed and
proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an
overall series covering all CPG product markets. Uniquely, this study utilizes both a large scale consumer
survey program and a program of industry interviews and secondary research to provide a complete picture of
consumer consumption behavior and how this directly affects market value – integrating two type of data and
research in order “join the dots” between consumer habits and market value.
The focus of the report is to provide the essential data from these two integrated streams of research in order to
provide both market and consumer insight at the product category level for specific consumer groups. From
consumption frequency and consumer group share of market value, the report provides unparallel data on who
(which consumers) consume what (which product categories), how often, why (the influence of various
consumer trends) and the market value of combinations of these factors.
Crucial in being able to provide all of this detail are unifying frameworks which underpin all of the research and
the analysis frameworks. Of these the most important is the “consumer trends” framework. This framework
(described in detail below) distills the key global consumer trends that are shaping consumer consumptions
habits, from health to the uptake of the latest technologies. In total the report tracks 20 trends, each of which
has the potential to act as a driver or inhibitor on the product market. By analyzing these trends the report also
answers questions such as “How much is the indulgence trend worth in my market?” and “How important to
consumers are factors like convenience in my product category?”
1.2 Definitions
1.2.1 Consumer Trends
Canadean’s proprietary consumer trends framework covers 21 consumer trends (20 of which are covered in this
report) and seven consumer cohort groups. A consumer trend is defined as a clear and long-term direction in
consumers’ values, attitudes or behaviors – for example the trend towards health, indulgence or convenience.
Based on rigorous analysis of consumer trends literature and our own in-house expertise this framework
provides a highly robust and comprehensive view of the global trends affecting consumers. For completeness
we provide the results for all the consumer trends tracked in each report for each category covered, making it
clear where the impact of a consumer trend is strongest.
Our consumer trends framework, along with a brief description of each trend is provided below:
Aspirations – the trend towards consumers having more aspirational desires and wanting this reflected
in the products that they consume.
Beauty – the trend towards consumers being increasingly interested in their beauty and grooming and
as a consequence seeking to achieve more of their beauty aims and ambitions.
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INTRODUCTION
Better Value for Money – particularly important in the current economic environment, this trend reflects
growing consumer desire, particularly in Western economies, for better value for money from their
purchases. This can cover not only trading down to lower priced items, but also trading up to higher
priced ones when a consumer feels there is value in doing so.
Busy Lives – the trend for consumers increasingly fitting in more activities into the same amount of
time in a day. Working hours are increasing for certain groups, but many consumers similarly have
increasingly busy lives as they attempt to juggle work, home life, personal ambitions and the desire to
be close to friends and family. As highlighted below, for this trend we also identify specific consumer
groups.
Changing Age Structures – A socio-demographic trend, the age structures of many countries are
evolving, having a significant impact on the marketing landscape. It’s not just the ageing of populations
in Western, developed countries either, the rapid increase in younger generations in developing
countries also challenges pre-conceptions about who the main consumers for products are. As
highlighted below, for this trend we also identify specific consumer groups.
Changing Lifestages – Another socio-demographic trend, and one related to changing age structures.
Combined with altering age group dynamics, the marketing landscape is altered in many countries as
people increasingly delay settling down, marriage and childbirth. The traditional pattern of lifestages is
evolving, and as a result so are the sizes of these groups and their needs from CPG purchases. As
highlighted below, for this trend we also identify specific consumer groups.
Connection – Flexible labor markets, increased work and pleasure travel, busy lives and the breakup
of traditional family structures in many countries leaves many people with a growing desire to rectify the
downturn in the types of personal connections those in previous generations had. The desire to be
close to friends, family or those with similar interests combines with evolving technologies to create an
explosion in the desire for people to feel somehow “connected” to what’s important to them. Social
networking, growth in the desire to spend more time with family and friends, and the desire to improve
the quality of that time, are all manifestations of this trend.
Education – while not expressly covered in this report (as few people consume more or less of product
purely because of the level of formal education they have achieved), it is an important trend as levels of
formal education increase around the world. In this report related trends or groups (for example wealth
groups) cover the impact of growing consumer education on CPG consumption.
Ethics, Responsibility & Spirituality – increasingly a growing number of consumers are concerned
(even if they don’t always act upon these concerns) about their own ethics and spirituality. In turn many
consumers are increasingly critical of the ethical and related credentials of the products or services they
buy, and the providers of them.
Experience seeking – many consumers are seeking to go beyond the “simple” act of owning and
consuming products and instead are seeking to attain greater value by seeking products and services
that somehow offer rewarding experiences. This can take many forms and can be related to other
trends. For example, consuming a very high quality food or drink may not only satisfy a need for quality,
but also the act of consumption in itself may well also have value as an experience that will not soon be
forgotten.
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INTRODUCTION
Fun and enjoyment – many consumers, young and old, and not least in these challenging economic
times, are seeking additional fun and enjoyment and some at least will often choose CPG products as a
result of these needs.
Health – in almost every country, consumers are increasingly worried about their overall wellbeing and
specifically their health. The wider social effects of growing obesity rates and sedentary lifestyles have
led to growth in consumer concern about their own health and impacted their willingness to choose
products and services which might result in health benefits.
Individualism – in an age of mass consumerism, global brands and rules and regulations, many
people are often seeking to express their individual identities, personalities, needs and wants when the
opportunity arises. As a result products and services can tap into this trend by offering people ways of
achieving these desires.
Indulgence – from little rewards to big ones consumers are increasingly seeking ways in which they
can indulge their desires and achieve the “feel good” this can create, even if only temporary.
Media – fragmentation of the media may mean that any one media or media outlets influence may be
declining, but the growth of 24/7 media access from almost any place or location means that media
influence continues to extend and increasingly shape consumers’ habits – even if they are seeking to
react against media trends.
New Gender Behaviors – this trend refers to the blurring of traditional gender roles and behaviors, and
is related to the changing nature of modern life for many people. From stay-at-home dads to career
women, the old ways of doing things is changing and with it so are people’s views of themselves and
therefore the products and services that meet their needs. It’s not all “new age” though, within this trend
is also the counter-perspective of people seeking more traditionally masculine and feminine products.
Personal space and time – the pace of modern life and all the demands it brings means that many
people are seeking to create their own “bubble” of space and time where they are in control, are able to
relax, unwind and are free from the constant flow of things to do, even if it is just for five minutes.
Quality Seeking – this is the trend towards trading up to higher quality products and services, even if in
challenging economic times this is a “less of the best” approach.
Technology Uptake – the pace of technological change (not just in communication, but in other areas
too) means many are keen to try out the latest that’s on offer and are willing to experiment in order to
gain the benefits and for some, be amongst the first to experience them.
Trust – or often, a growing lack of it, is increasingly important and is also a very broad trend. From the
breakdown in trust in institutions, governments and companies, to concerns over specific ingredients in
consumer goods, trust is increasingly a major concern for consumers, and therefore marketers as well.
Urbanization & Migration – Shifting patterns of urbanization as major economies develop and people
move to where the work is plays a role in fundamentally shaping people’s needs – especially when it
comes to CPG purchases. The packaged food and drinks needs of the average urban dweller can differ
remarkably to those of the rural dweller, shifting the balance between which types of products are best
placed in the market. As highlighted below, for this trend we also identify specific consumer groups.
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INTRODUCTION
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
Our consumer trends framework is both supported by, and integrated with, our segmentation of consumers into
7 cohort groups (with over 30 individual groups covered). Some of these cohorts relate directly to specific trends
in our framework (such as Education), while others are strongly related to them (for instance Wealth groups are
strongly related to trends like seeking Better Value for Money).
It should be noted that in our consumer survey no minors were surveyed. For any report covering alcoholic
drinks markets any respondent who was not of legal drinking age for that country (or in the case where legal
drinking ages vary within a country, was not at least as old as the highest legal drinking age) was specifically
excluded from taking part.
Our consumer groups and their definitions are:
Age:
Kids & Babies: those aged 0 – 9 years old
Tweens and Teens: those aged 10 – 15 years old
Early Young Adults: those aged 16 – 24 years old (anyone of non-legal drinking age is specifically
excluded in Alcoholic Drinks analysis)
Older Young Adults: those aged 25 – 34 years old
Pre-Mid-Lifers: those aged 35 – 44 years old
Mid-Lifers: those aged 45 – 54 years old
Older Consumers: those aged 55+
Busy Lives:
Time Rich: those who average more than 7 hours of leisure time per day
Time to Spare: those who average between 5 and 7 hours of leisure time per day
Time Pressed: those who average between 3 and 5 hours of leisure time per day
Time Poor: those who average between 1 and 3 hours of leisure time per day
No Time: those who average less than 1 hour of leisure time per day
Education Level: this refers to the highest level of education a person has achieved in their lifetime.
Each group is aligned to International Standard Classification of Education (ISCED) levels:
Pre-Primary – initial stage of organized instruction, typically before formal schooling starts
Primary – typically starting between 5 and 7 years old and lasting to around 10 or 11 years old
Lower Secondary – basic, formal education level
Upper Secondary – more specialized education starting after the end of formal education
Post Secondary – Non Tertiary – i.e. higher education college or similar
Tertiary (1st Stage) – i.e. undergraduate degree
Tertiary (2nd Stage) – i.e. post-graduate degree
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INTRODUCTION
Gender:
Female
Male
Urban and Rural Dwellers:
Urban: those stating they live in “urban” areas
Rural: those stating they live in “rural” areas
Wealth Group: actual income levels and degrees of affluence vary according to the relative purchasing
power of currency in each country. For full details of each country’s categorization please contact
Canadean. The following approximate income level boundaries were used to determine membership of
the below groups:
Highly Affluent (excluding the US and Brazil): a member of a household with a total income in,
or above, approximately the 93rd centile for the country
Affluent (the US and Brazil only): due to limits in the capture of annual income data from
consumer panels, this group incorporates the highest income tier within the country
th
Moderate Income: a member of a household with a total income below approximately the 50
th
centile and in, or above, the bottom 22.5 centile within the country
th
Hard Pressed: a member of a household with a total income below the bottom 22.5 centile within
the country
Rather Not Say: results for those people who declined to provide their household’s annual income
1.2.3 End Consumers
It should be noted that all the results from the consumer survey relate to “end-consumers” or “final consumers”
of the products. This means the data are different to shopper data. Shopper data focuses on the actual
purchasers of products regardless of whether or not they are the final consumers, instead data here all relate to
the final consumer of the product.
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INTRODUCTION
1.2.4 Volume Units and Aggregations
Where volume measurements are given the units of measurement presented in the table below are used. It
should be noted that as volume units are sometimes mixed it is not always possible to provide an aggregation of
volume units across product categories. In food categories this problem has been resolved by assuming that
products sized in liters (e.g. liquid milk) have weights such that 1 liter = 1 kilogram.
Table of volume units used in this report series:
Table 1: Volume Units for the Seasonings, Dressings & Sauces Market
Seasonings, Dressings & Sauces Condiments Kg
Dressings Kg
Herbs, Spices & Seasonings Kg
Chutneys & Relishes Kg
Source: Canadean © Canadean
1.2.5 Exchange Rates
The following exchange rates have been used in this report. Please note the exchange rate is the annual
average exchange rate for the year indicated.
Table 2: Foreign Exchange Rate – INR Vs. US$, 2011
2011 - - - - -
INR – US$ 0.0217 - - - - -
Source: Canadean © Canadean
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INTRODUCTION
1.2.6 Population Profiles (for interpretation of tables and charts)
In order to place some of the tables of results in this report into context, a demographic breakdown of population
size is provided below.
Table 3: India Survey Respondent Profile (weighted), 2011
2011
Age Group
Kids & Babies 19.90%
Tweens & Early Teens 11.79%
Early Young Adults 16.39%
Older Young Adults 15.98%
Pre-Mid-Lifers 13.80%
Mid-Lifers 10.01%
Older Consumers 12.12%
Education Level
Pre-Primary 6.23%
Primary 4.44%
Lower Secondary 12.93%
Upper Secondary 11.56%
Post Secondary – Non Tertiary 9.46%
Tertiary (1st Stage) 20.65%
Tertiary (2nd Stage) 34.72%
Gender
Male 51.74%
Female 48.26%
Leisure Hours Group
No Time 12.79%
Time Poor 31.05%
Time Pressed 15.96%
Time to Spare 5.83%
Time Rich 34.37%
Urban Or Rural
Urban 90.94%
Rural 9.06%
Wealth Group
Hard Pressed 28.47%
Moderate Income 18.30%
Affluent 38.48%
Rather Not Say 6.25%
Affluent 8.49%
Source: Canadean © Canadean
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INTRODUCTION
1.3 Methodology
1.3.1 Introduction
In order to create the data for all the reports in this series and ensure its robustness a comprehensive and
empirically robust research methodology and approach has been taken. This combines both a large-scale
program of industry research with the results of extensive primary industry interviewing and calling. Further, all
definitions are standardized across products and countries to ensure comparability.
The two main research streams, the program of online consumer surveys and industry research are brought
together and because both sets of research processes have been designed in conjunction with each other they
can be combined and consolidated into the final, integrated data sets.
1.3.2 Large scale, international, program of online consumer surveys
A major international consumer survey across ten countries was conducted. In total over 120,000 survey
responses were obtained (over 12,000 in each country covered). These surveys were all conducted online
using strict quality criteria ensuring that only high quality results were achieved and that non-suitable
candidates, such as those putting in random repeat patterns or those who “sped” through the survey, were
excluded.
1.3.3 Nationally Representative results (age, gender)
As part of the survey method stringent quotas for responses by category were set which ensured that the
responses gained were in line with the age and gender profile of each country covered. Further statistical
analysis of the results ensured that all results were then in exactly the same proportion with the age profile and
gender profile of each country covered.
1.3.4 Parents answered on their children’s behalf
In order to obtain results for minors strict quotas (covering both the age groups for minors covered in the report)
were set by country to obtain responses from parents (who will often account for bulk of CPG purchases for
products which children eventually consume) about their eldest child’s consumption. These quotas again
ensured results by age group are nationally representative. No minors were surveyed as part of this project and
no parents were asked about any alcohol consumption by their children either (see note below on legal drinking
age matters).
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
For reports covering alcoholic drinks, this research and the findings presently relate solely to the
consumption of alcohol by those of legal drinking age in each country covered. To ensure this any
respondent who was not of legal drinking age was automatically screened out by use of specific screening
questions in the survey itself. Furthermore, cross checks were also made against ages provided and any
indication that a respondent was not of legal drinking age led to their responses being screened out. Parents
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 13
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
INTRODUCTION
were never asked to answer on their children’s behalves for alcoholic drinks categories. It should also be noted
that the online panels used to create the data do not include minors.
1.3.6 Integrated with industry calling and secondary research
All of the outputs and analysis of the above results are also combined with industry research, which includes a
major program of interviewing leading industry executives for each category covered in each country, as well as
extensive secondary research (covering sources such as trade bodies, investment community research and
company research). For the 10 countries covered by the consumer survey over 4,000 interviews were
conducted – all with local country experts (typically brand, product and marketing managers for major brands
with each country). These results provide a detailed check and cross-reference for the analysis of the consumer
survey results. As both these research streams used common frameworks, and were specifically designed to
allow consolidation of the final results, this allows production of a fully integrated data set between consumer
behavior, associated spending and volume.
Figure 1: Consumer Panel Report Methodology
Over 120,000 consumer survey responses Over 4,000 industry executive interviews
Nat. Rep by age and gender (f)or consumer survey countries, more
conducted elsewhere)
Consumer Survey Stream Industry Research Stream
Consumer Trends
1. Frameworks A. In-house Databases
Unique Survey Design
Updated with Detailed
2. Online Consumer Survey B. Secondary Research
Top-Down Draft Data
Cross-Checks
SQL Based Data
3. Processing & Modelling
DATA C. Telephone Interviews
FINALIZATION with Leading Executives
Engine
Bottom-Up
Data Creation
Update of input factors if required
Publication Processes
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 14
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMER SEGMENTATION, GROUP VALUE AND
TREND INFLUENCE
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Seasonings, Dressings & Sauces Market Value
2.1.1 Age Groups
The table and chart below show the share of total market value accounted for by each respective consumer
group shown.
Table 4: India Seasonings, Dressings & Sauces Value Share (%), by Age Groups, 2011
Age Groups Percentage Share of Market Value
Kids & Babies 21.4
Tweens & Early Teens 12.4
Early Young Adults 16.3
Older Young Adults 15.7
Pre-Mid-Lifers 12.2
Mid-Lifers 10.1
Older Consumers 11.9
Overall 100.0
Source: Canadean © Canadean
Figure 2: India Seasonings, Dressings & Sauces Value Share (%), by Age Groups, 2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 15
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMER SEGMENTATION, GROUP VALUE AND
TREND INFLUENCE
2.1.2 Gender Groups
The table and chart below show the share of total market value accounted for by each respective consumer
group shown.
Table 5: India Seasonings, Dressings & Sauces Value Share (%), by Gender, 2011
Gender Percentage Share of Market Value
Female 47.6
Male 52.4
Overall 100.0
Source: Canadean © Canadean
Figure 3: India Seasonings, Dressings & Sauces Value Share (%), by Gender, 2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 16
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMER SEGMENTATION, GROUP VALUE AND
TREND INFLUENCE
2.1.3 Location Groups
The table and chart below show the share of total market value accounted for by each respective consumer
group shown.
Table 6: India Seasonings, Dressings & Sauces Value Share (%), by Urban and Rural Dwellers, 2011
Location Percentage Share of Market Value
Urban 92.6
Rural 7.4
Overall 100.0
Source: Canadean © Canadean
Figure 4: India Seasonings, Dressings & Sauces Value Share (%), by Urban and Rural Dwellers, 2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 17
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMER SEGMENTATION, GROUP VALUE AND
TREND INFLUENCE
2.1.4 Education Achieved Groups
The table and chart below show the share of total market value accounted for by each respective consumer
group shown.
Table 7: India Seasonings, Dressings & Sauces Value Share (%) by Education Level Achieved Groups,
2011
Education Level Percentage Share of Market Value
Pre-Primary 6.6
Primary 4.7
Lower Secondary 14.5
Upper Secondary 11.8
Post Secondary – Non Tertiary 8.1
Tertiary (1st Stage) 18.0
Tertiary (2nd Stage) 36.3
Overall 100.0
Source: Canadean © Canadean
Figure 5: India Seasonings, Dressings & Sauces Value Share (%) by Education Level Achieved Groups,
2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 18
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMER SEGMENTATION, GROUP VALUE AND
TREND INFLUENCE
2.1.5 Wealth Groups
The table and chart below show the share of total market value accounted for by each respective consumer
group shown.
Table 8: India Seasonings, Dressings & Sauces Value Share (%) by Wealth Groups, 2011
Wealth Group Percentage Share of Market Value
Highly Affluent 8.7
Affluent 38.9
Moderate Income 15.5
Hard Pressed 29.1
Rather Not Say 7.8
Overall 100.0
Source: Canadean © Canadean
Figure 6: India Seasonings, Dressings & Sauces Value Share (%) by Wealth Groups, 2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 19
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMER SEGMENTATION, GROUP VALUE AND
TREND INFLUENCE
2.1.6 Busy Lives Groups
The table and chart below show the share of total market value accounted for by each respective consumer
group shown.
Table 9: India Seasonings, Dressings & Sauces Value Share (%) by Busy Lives Groups, 2011
Busy Lives Percentage Share of Market Value
Time Rich 36.0
Time to Spare 5.6
Time Pressed 15.2
Time Poor 31.9
No Time 11.3
Overall 100.0
Source: Canadean © Canadean
Figure 7: India Seasonings, Dressings & Sauces Value Share (%) by Busy Lives Groups, 2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 20
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMER SEGMENTATION, GROUP VALUE AND
TREND INFLUENCE
2.2 Cohort Groups and Market Value by Category
2.2.1 Chutneys & Relishes
The table below shows the share of category value accounted for by each respective consumer group shown.
Table 10: India Chutneys & Relishes Consumer Group Share (% market value), 2011
2011
Age
Kids & Babies 19.8
Tweens & Early Teens 14.1
Early Young Adults 15.2
Older Young Adults 15.4
Pre-Mid-Lifers 14.4
Mid-Lifers 10.3
Older Consumers 11.0
Busy Lives
Time Rich 35.0
Time to Spare 5.1
Time Pressed 15.1
Time Poor 34.2
No Time 10.5
Education Level
Pre-Primary 6.8
Primary 4.3
Lower Secondary 13.6
Upper Secondary 12.4
Post Secondary – Non Tertiary 8.0
Tertiary (1st Stage) 19.9
Tertiary (2nd Stage) 35.0
Gender
Female 47.8
Male 52.2
Urban and Rural Dwellers
Urban 93.6
Rural 6.4
Wealth Group
Highly Affluent 8.1
Affluent 41.4
Moderate Income 14.8
Hard Pressed 28.0
Rather Not Say 7.7
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 21
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMER SEGMENTATION, GROUP VALUE AND
TREND INFLUENCE
2.2.2 Condiments
The table below shows the share of category value accounted for by each respective consumer group shown.
Table 11: India Condiments Consumer Group Share (% market value), 2011
2011
Age
Kids & Babies 24.5
Tweens & Early Teens 9.8
Early Young Adults 16.2
Older Young Adults 16.3
Pre-Mid-Lifers 14.5
Mid-Lifers 6.6
Older Consumers 12.1
Busy Lives
Time Rich 35.6
Time to Spare 4.2
Time Pressed 13.1
Time Poor 30.0
No Time 17.0
Education Level
Pre-Primary 6.8
Primary 5.8
Lower Secondary 15.4
Upper Secondary 11.3
Post Secondary – Non Tertiary 8.7
Tertiary (1st Stage) 14.9
Tertiary (2nd Stage) 37.1
Gender
Female 44.8
Male 55.2
Urban and Rural Dwellers
Urban 90.2
Rural 9.8
Wealth Group
Highly Affluent 8.7
Affluent 36.4
Moderate Income 13.8
Hard Pressed 32.7
Rather Not Say 8.4
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 22
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMER SEGMENTATION, GROUP VALUE AND
TREND INFLUENCE
2.2.3 Dressings
The table below shows the share of category value accounted for by each respective consumer group shown.
Table 12: India Dressings Consumer Group Share (% market value), 2011
2011
Age
Kids & Babies 25.3
Tweens & Early Teens 15.8
Early Young Adults 19.5
Older Young Adults 14.7
Pre-Mid-Lifers 10.0
Mid-Lifers 9.5
Older Consumers 5.2
Busy Lives
Time Rich 44.2
Time to Spare 4.3
Time Pressed 12.3
Time Poor 29.3
No Time 9.8
Education Level
Pre-Primary 8.7
Primary 5.7
Lower Secondary 16.7
Upper Secondary 14.4
Post Secondary – Non Tertiary 6.7
Tertiary (1st Stage) 12.4
Tertiary (2nd Stage) 35.3
Gender
Female 49.9
Male 50.1
Urban and Rural Dwellers
Urban 94.2
Rural 5.8
Wealth Group
Highly Affluent 11.0
Affluent 38.9
Moderate Income 13.7
Hard Pressed 30.5
Rather Not Say 5.9
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 23
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMER SEGMENTATION, GROUP VALUE AND
TREND INFLUENCE
2.2.4 Herbs, Spices & Seasonings
The table below shows the share of category value accounted for by each respective consumer group shown.
Table 13: India Herbs, Spices & Seasonings Consumer Group Share (% market value), 2011
2011
Age
Kids & Babies 20.0
Tweens & Early Teens 11.6
Early Young Adults 16.1
Older Young Adults 15.9
Pre-Mid-Lifers 10.6
Mid-Lifers 11.5
Older Consumers 14.4
Busy Lives
Time Rich 34.5
Time to Spare 6.7
Time Pressed 16.9
Time Poor 32.0
No Time 9.9
Education Level
Pre-Primary 5.9
Primary 4.3
Lower Secondary 13.9
Upper Secondary 10.8
Post Secondary – Non Tertiary 8.3
Tertiary (1st Stage) 19.8
Tertiary (2nd Stage) 36.9
Gender
Female 47.9
Male 52.1
Urban and Rural Dwellers
Urban 92.6
Rural 7.4
Wealth Group
Highly Affluent 8.3
Affluent 38.4
Moderate Income 17.2
Hard Pressed 27.9
Rather Not Say 8.2
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 24
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMER SEGMENTATION, GROUP VALUE AND
TREND INFLUENCE
2.3 Behavioral Trends and Market Value
2.3.1 Chutneys & Relishes
The table below shows the total value of the category and the share (percentage) of the market which is
influenced by each consumer trend in the table. Respondents were asked about how often a leading indicator of
each trend in the category had an influence on their consumption. NB: trends are not mutually exclusive and the
table should be read as showing the percentage of total market value that is in some way driven by each trend.
Table 14: India Total Chutneys & Relishes Value (Indian Rupee millions) and Value Share Influenced by
Behavioral Trends, 2011
2011
Total Chutneys & Relishes Value 6,973.3
Changing Lifestages 19.4%
Changing Age Structures 17.47%
Better Value for Money 17.14%
Personal space and time 17.12%
Busy Lives 16.29%
Experience seeking 13.87%
Fun and enjoyment 13.73%
Urbanization & Migration 13.24%
Quality Seeking 11.13%
Individualism 10.54%
Indulgence 8.69%
Health 8.31%
Connection 8.18%
Trust 7.62%
Media 6.62%
Technology Uptake 6.45%
Ethics, Responsibility & Spirituality 6.07%
New Gender Behaviors 5.96%
Aspirations 5.6%
Beauty 5.06%
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 25
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMER SEGMENTATION, GROUP VALUE AND
TREND INFLUENCE
2.3.2 Condiments
The table below shows the total value of the category and the share (percentage) of the market which is
influenced by each consumer trend in the table. Respondents were asked about how often a leading indicator of
each trend in the category had an influence on their consumption. NB: trends are not mutually exclusive and the
table should be read as showing the percentage of total market value that is in some way driven by each trend.
Table 15: India Total Condiments Value (Indian Rupee millions) and Value Share Influenced by
Behavioral Trends, 2011
2011
Total Condiments Value 4,652.8
Changing Age Structures 18.92%
Changing Lifestages 18.53%
Personal space and time 16.52%
Experience seeking 16.42%
Busy Lives 16.38%
Better Value for Money 15.56%
Fun and enjoyment 12.51%
Individualism 12.35%
Urbanization & Migration 11.98%
Quality Seeking 10.98%
Media 10.18%
Trust 9.43%
Indulgence 9.36%
Health 9.34%
Connection 8.31%
Technology Uptake 7.33%
Ethics, Responsibility & Spirituality 6.87%
New Gender Behaviors 6.82%
Beauty 5.51%
Aspirations 4.51%
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 26
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMER SEGMENTATION, GROUP VALUE AND
TREND INFLUENCE
2.3.3 Dressings
The table below shows the total value of the category and the share (percentage) of the market which is
influenced by each consumer trend in the table. Respondents were asked about how often a leading indicator of
each trend in the category had an influence on their consumption. NB: trends are not mutually exclusive and the
table should be read as showing the percentage of total market value that is in some way driven by each trend.
Table 16: India Total Dressings Value (Indian Rupee millions) and Value Share Influenced by Behavioral
Trends, 2011
2011
Total Dressings Value 3,371.5
Changing Age Structures 17.09%
Better Value for Money 17.05%
Changing Lifestages 16.55%
Personal space and time 15.56%
Busy Lives 15.36%
Fun and enjoyment 14.48%
Experience seeking 13.3%
Urbanization & Migration 11.69%
Quality Seeking 10.34%
Individualism 10.33%
Indulgence 9.87%
Health 9.07%
Media 8.99%
Trust 7.39%
New Gender Behaviors 6.9%
Technology Uptake 6.86%
Aspirations 5.25%
Ethics, Responsibility & Spirituality 5.22%
Beauty 5.1%
Connection 5.0%
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 27
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMER SEGMENTATION, GROUP VALUE AND
TREND INFLUENCE
2.3.4 Herbs, Spices & Seasonings
The table below shows the total value of the category and the share (percentage) of the market which is
influenced by each consumer trend in the table. Respondents were asked about how often a leading indicator of
each trend in the category had an influence on their consumption. NB: trends are not mutually exclusive and the
table should be read as showing the percentage of total market value that is in some way driven by each trend.
Table 17: India Total Herbs, Spices & Seasonings Value (Indian Rupee millions) and Value Share
Influenced by Behavioral Trends, 2011
2011
Total Herbs, Spices & Seasonings Value 11,754.9
Changing Age Structures 24.29%
Changing Lifestages 21.04%
Better Value for Money 18.71%
Busy Lives 16.21%
Personal space and time 15.64%
Urbanization & Migration 15.23%
Experience seeking 13.8%
Individualism 12.6%
Quality Seeking 11.07%
Health 10.65%
Fun and enjoyment 10.21%
Connection 8.6%
Indulgence 8.02%
Trust 8.0%
Beauty 7.14%
Ethics, Responsibility & Spirituality 6.7%
Technology Uptake 6.62%
New Gender Behaviors 6.31%
Media 6.14%
Aspirations 5.83%
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 28
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION ANALYSIS
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Chutneys & Relishes
3.1.1.1 By Age
The table and chart below show for each group indicated the share (percentage of people within that group)
who are either heavy, medium, light or non-user (or non-consumers) of the category. This therefore highlights
within each group whether there is a bias towards heavy or light consumption of the category.
Table 18: India Chutneys & Relishes Consumption Frequency Analysis (% by Age Group, by
Consumption Group), 2011
Heavy Medium Light Non-User Overall
Kids & Babies 22.7 32.9 20.4 24.0 100.0
Tweens & Early 31.4 30.7 22.8 15.1 100.0
Teens
Early Young Adults 21.4 30.2 22.4 25.9 100.0
Older Young Adults 19.8 38.8 20.2 21.2 100.0
Pre-Mid-Lifers 26.1 28.5 28.7 16.7 100.0
Mid-Lifers 22.5 36.4 21.4 19.7 100.0
Older Consumers 19.6 32.1 27.0 21.4 100.0
Source: Canadean © Canadean
Figure 8: India Chutneys & Relishes Consumption Frequency Analysis (% by Age Group by Consumption
Group), 2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 29
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION ANALYSIS
3.1.1.2 By Gender
The table and chart below show for each group indicated the share (percentage of people within that group)
who are either heavy, medium, light or non-user (or non-consumers) of the category. This therefore highlights
within each group whether there is a bias towards heavy or light consumption of the category.
Table 19: India Chutneys & Relishes Consumption Frequency Analysis (% by Gender by Consumption
Group), 2011
Heavy Medium Light Non-User Overall
Female 23.1 33.2 24.5 19.1 100.0
Male 23.0 28.5 23.7 24.8 100.0
Source: Canadean © Canadean
Figure 9: India Chutneys & Relishes Consumption Frequency Analysis (% by Gender by Consumption
Group), 2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 30
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION ANALYSIS
3.1.2 Condiments
3.1.2.1 By Age
The table and chart below show for each group indicated the share (percentage of people within that group)
who are either heavy, medium, light or non-user (or non-consumers) of the category. This therefore highlights
within each group whether there is a bias towards heavy or light consumption of the category.
Table 20: India Condiments Consumption Frequency Analysis (% by Age Group, by Consumption
Group), 2011
Heavy Medium Light Non-User Overall
Kids & Babies 23.4 33.9 26.9 15.7 100.0
Tweens & Early 13.4 41.5 29.0 16.2 100.0
Teens
Early Young Adults 18.0 32.0 24.2 25.9 100.0
Older Young Adults 18.5 33.2 28.8 19.5 100.0
Pre-Mid-Lifers 19.6 34.1 24.1 22.2 100.0
Mid-Lifers 10.1 33.9 36.1 19.9 100.0
Older Consumers 19.9 14.7 43.9 21.5 100.0
Source: Canadean © Canadean
Figure 10: India Condiments Consumption Frequency Analysis (% by Age Group by Consumption Group),
2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 31
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION ANALYSIS
3.1.2.2 By Gender
The table and chart below show for each group indicated the share (percentage of people within that group)
who are either heavy, medium, light or non-user (or non-consumers) of the category. This therefore highlights
within each group whether there is a bias towards heavy or light consumption of the category.
Table 21: India Condiments Consumption Frequency Analysis (% by Gender by Consumption Group),
2011
Heavy Medium Light Non-User Overall
Female 18.1 30.3 30.6 21.0 100.0
Male 21.1 27.0 29.6 22.2 100.0
Source: Canadean © Canadean
Figure 11: India Condiments Consumption Frequency Analysis (% by Gender by Consumption Group),
2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 32
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION ANALYSIS
3.1.3 Dressings
3.1.3.1 By Age
The table and chart below show for each group indicated the share (percentage of people within that group)
who are either heavy, medium, light or non-user (or non-consumers) of the category. This therefore highlights
within each group whether there is a bias towards heavy or light consumption of the category.
Table 22: India Dressings Consumption Frequency Analysis (% by Age Group, by Consumption Group),
2011
Heavy Medium Light Non-User Overall
Kids & Babies 19.0 27.8 32.3 20.9 100.0
Tweens & Early 20.2 29.3 29.4 21.1 100.0
Teens
Early Young Adults 17.4 23.4 31.7 27.5 100.0
Older Young Adults 11.6 39.0 24.8 24.6 100.0
Pre-Mid-Lifers 9.9 17.0 38.9 34.2 100.0
Mid-Lifers 12.8 29.0 31.8 26.4 100.0
Older Consumers 3.6 25.3 35.9 35.2 100.0
Source: Canadean © Canadean
Figure 12: India Dressings Consumption Frequency Analysis (% by Age Group by Consumption Group),
2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 33
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION ANALYSIS
3.1.3.2 By Gender
The table and chart below show for each group indicated the share (percentage of people within that group)
who are either heavy, medium, light or non-user (or non-consumers) of the category. This therefore highlights
within each group whether there is a bias towards heavy or light consumption of the category.
Table 23: India Dressings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Heavy Medium Light Non-User Overall
Female 15.5 26.2 35.4 22.9 100.0
Male 15.5 26.7 26.4 31.4 100.0
Source: Canadean © Canadean
Figure 13: India Dressings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 34
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION ANALYSIS
3.1.4 Herbs, Spices & Seasonings
3.1.4.1 By Age
The table and chart below show for each group indicated the share (percentage of people within that group)
who are either heavy, medium, light or non-user (or non-consumers) of the category. This therefore highlights
within each group whether there is a bias towards heavy or light consumption of the category.
Table 24: India Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Age Group, by
Consumption Group), 2011
Heavy Medium Light Non-User Overall
Kids & Babies 29.8 29.0 22.2 19.0 100.0
Tweens & Early 26.4 33.1 21.2 19.3 100.0
Teens
Early Young Adults 25.5 32.7 22.6 19.2 100.0
Older Young Adults 25.0 36.2 18.5 20.3 100.0
Pre-Mid-Lifers 12.1 36.3 32.1 19.5 100.0
Mid-Lifers 32.5 32.4 28.8 6.3 100.0
Older Consumers 32.3 37.6 23.2 6.9 100.0
Source: Canadean © Canadean
Figure 14: India Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Age Group by
Consumption Group), 2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 35
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION ANALYSIS
3.1.4.2 By Gender
The table and chart below show for each group indicated the share (percentage of people within that group)
who are either heavy, medium, light or non-user (or non-consumers) of the category. This therefore highlights
within each group whether there is a bias towards heavy or light consumption of the category.
Table 25: India Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Gender by
Consumption Group), 2011
Heavy Medium Light Non-User Overall
Female 27.4 30.4 25.2 17.0 100.0
Male 26.2 32.6 22.0 19.1 100.0
Source: Canadean © Canadean
Figure 15: India Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Gender by
Consumption Group), 2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 36
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION ANALYSIS
3.2 Consumer Profiles by Product Category
3.2.1 Chutneys & Relishes
The table below shows in detail the distribution (by the percentage of users) of all users or consumers of the
category for each main consumer group covered. It therefore shows the consumer profile by consumer “sub-
groups.”
Table 26: India Chutneys & Relishes Consumer Profiles (% consumers by sub-group), 2011
2011
Age
Kids & Babies 19.2
Tweens & Early Teens 12.6
Early Young Adults 15.4
Older Young Adults 15.8
Pre-Mid-Lifers 14.6
Mid-Lifers 10.2
Older Consumers 12.1
Busy Lives
Time Rich 33.9
Time to Spare 5.4
Time Pressed 15.7
Time Poor 33.3
No Time 11.6
Education Level
Pre-Primary 5.9
Primary 4.2
Lower Secondary 13.3
Upper Secondary 12.1
Post Secondary – Non Tertiary 7.8
Tertiary (1st Stage) 20.9
Tertiary (2nd Stage) 35.7
Gender
Female 49.6
Male 50.4
Urban and Rural Dwellers
Urban 91.4
Rural 8.6
Wealth Group
Highly Affluent 7.3
Affluent 39.6
Moderate Income 16.3
Hard Pressed 28.2
Rather Not Say 8.6
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 37
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION ANALYSIS
3.2.2 Condiments
The table below shows in detail the distribution (by the percentage of users) of all users or consumers of the
category for each main consumer group covered. It therefore shows the consumer profile by consumer “sub-
groups.”
Table 27: India Condiments Consumer Profiles (% consumers by sub-group), 2011
2011
Age
Kids & Babies 20.9
Tweens & Early Teens 12.4
Early Young Adults 15.4
Older Young Adults 16.1
Pre-Mid-Lifers 13.2
Mid-Lifers 10.1
Older Consumers 11.8
Busy Lives
Time Rich 36.6
Time to Spare 6.0
Time Pressed 16.7
Time Poor 30.1
No Time 10.7
Education Level
Pre-Primary 5.9
Primary 5.3
Lower Secondary 13.9
Upper Secondary 12.1
Post Secondary – Non Tertiary 7.8
Tertiary (1st Stage) 20.3
Tertiary (2nd Stage) 34.7
Gender
Female 48.2
Male 51.8
Urban and Rural Dwellers
Urban 92.0
Rural 8.0
Wealth Group
Highly Affluent 7.6
Affluent 40.0
Moderate Income 16.7
Hard Pressed 27.5
Rather Not Say 8.3
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 38
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION ANALYSIS
3.2.3 Dressings
The table below shows in detail the distribution (by the percentage of users) of all users or consumers of the
category for each main consumer group covered. It therefore shows the consumer profile by consumer “sub-
groups.”
Table 28: India Dressings Consumer Profiles (% consumers by sub-group), 2011
2011
Age
Kids & Babies 21.2
Tweens & Early Teens 12.6
Early Young Adults 16.5
Older Young Adults 16.4
Pre-Mid-Lifers 12.3
Mid-Lifers 10.1
Older Consumers 10.9
Busy Lives
Time Rich 36.5
Time to Spare 6.2
Time Pressed 15.5
Time Poor 30.5
No Time 11.2
Education Level
Pre-Primary 6.3
Primary 4.3
Lower Secondary 14.3
Upper Secondary 12.3
Post Secondary – Non Tertiary 8.5
Tertiary (1st Stage) 19.9
Tertiary (2nd Stage) 34.3
Gender
Female 51.4
Male 48.6
Urban and Rural Dwellers
Urban 92.2
Rural 7.8
Wealth Group
Highly Affluent 7.1
Affluent 41.1
Moderate Income 16.5
Hard Pressed 27.7
Rather Not Say 7.7
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 39
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION ANALYSIS
3.2.4 Herbs, Spices & Seasonings
The table below shows in detail the distribution (by the percentage of users) of all users or consumers of the
category for each main consumer group covered. It therefore shows the consumer profile by consumer “sub-
groups.”
Table 29: India Herbs, Spices & Seasonings Consumer Profiles (% consumers by sub-group), 2011
2011
Age
Kids & Babies 19.1
Tweens & Early Teens 11.3
Early Young Adults 16.0
Older Young Adults 15.2
Pre-Mid-Lifers 13.2
Mid-Lifers 11.4
Older Consumers 13.7
Busy Lives
Time Rich 33.4
Time to Spare 6.0
Time Pressed 16.6
Time Poor 32.3
No Time 11.7
Education Level
Pre-Primary 5.2
Primary 4.2
Lower Secondary 13.3
Upper Secondary 11.4
Post Secondary – Non Tertiary 8.9
Tertiary (1st Stage) 20.1
Tertiary (2nd Stage) 36.8
Gender
Female 49.9
Male 50.1
Urban and Rural Dwellers
Urban 91.8
Rural 8.2
Wealth Group
Highly Affluent 7.1
Affluent 40.0
Moderate Income 17.4
Hard Pressed 27.6
Rather Not Say 7.9
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 40
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
BRAND VS. PRIVATE LABEL CHOICES
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
The table and chart below show the share of volume of each category accounted for by branded and private
label products.
Table 30: India Seasonings, Dressings & Sauces Private Label Penetration of Survey-tracked Sales (%
Vol), by Category, 2011
Brand Private Label
Condiments 96.0 4.0
Dressings 87.6 12.4
Herbs, Spices & Seasonings 96.0 4.0
Chutneys & Relishes 92.7 7.3
Source: Canadean © Canadean
Figure 16: India Seasonings, Dressings & Sauces Private Label Penetration of Survey-tracked Sales (%
Vol), by Category, 2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 41
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
BRAND VS. PRIVATE LABEL CHOICES
4.2 Seasonings, Dressings & Sauces Brand Choice and Private Label Shares
4.2.1 Chutneys & Relishes
Table 31: India Chutneys & Relishes Survey-tracked Brand Shares by Volume (% Vol), 2011
Brand Percentage Share By Volume
Priya 15.7
Bedekar 9.7
Kitchens Of India 9.0
Aachi 8.3
Sanjeev Kapoor 6.4
Tops 6.1
Ashoka 6.0
Pachranga 5.8
Ahmed 1.5
Araliya 1.5
Private Label 7.3
Other 22.6
Overall 100.0
Source: Canadean © Canadean
4.2.2 Condiments
Table 32: India Condiments Survey-tracked Brand Shares by Volume (% Vol), 2011
Brand Percentage Share By Volume
Maggi 20.9
Kissan 16.6
Heinz 6.4
Mother's Recipe 4.8
Ching's Secret 3.9
Capsico 3.1
MDH 2.5
Private Label 4.0
Other 37.8
Overall 100.0
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 42
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
BRAND VS. PRIVATE LABEL CHOICES
4.2.3 Dressings
Table 33: India Dressings Survey-tracked Brand Shares by Volume (% Vol), 2011
Brand Percentage Share By Volume
Fun Foods 39.8
Kraft 14.0
Remia 2.4
Mrs.Foodrite 1.0
Private Label 12.4
Other 30.3
Overall 100.0
Source: Canadean © Canadean
4.2.4 Herbs, Spices & Seasonings
Table 34: India Herbs, Spices & Seasonings Survey-tracked Brand Shares by Volume (% Vol), 2011
Brand Percentage Share By Volume
Everest 25.7
Haldiram's 13.3
MTR 9.2
Badshah 8.9
MDH 8.3
Mother's Recipe 6.1
Kohinoor 6.0
Aachi 5.5
Priya 4.5
Sakthi 3.3
Private Label 4.0
Other 5.3
Overall 100.0
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 43
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
THE SHARE OF CONSUMERS INFLUENCED BY
TRENDS
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Seasonings, Dressings & Sauces
The table below shows the share (percentage) of consumers of the overall market who cite that the trend listed
has an influence on their consumption. Respondents were asked about whether a leading indicator of each
trend in each category in the market had an influence on their consumption. NB: As multiple trends can affect
consumption the table should be read as showing the percentage of consumers whose consumption decisions
are affected by the trend.
Table 35: India, Overall Seasonings, Dressings & Sauces: Percentage of Consumers Stating that
Specific Trends Influence their Consumption, 2011
Trend Percentage
Changing Age Structures 37.4
Changing Lifestages 34.3
Better Value for Money 31.3
Personal space and time 29.1
Busy Lives 29.0
Experience seeking 24.2
Fun and enjoyment 23.6
Urbanization & Migration 23.4
Individualism 21.1
Quality Seeking 18.4
Health 16.6
Indulgence 16.0
Media 15.1
Trust 14.5
New Gender Behaviors 13.0
Connection 12.8
Technology Uptake 11.6
Beauty 11.1
Ethics, Responsibility & Spirituality 11.0
Aspirations 9.9
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 44
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
THE SHARE OF CONSUMERS INFLUENCED BY
TRENDS
5.1.2 Chutneys & Relishes
Table 36: India, Chutneys & Relishes: Percentage of Consumers Stating that Specific Trends Influence
their Consumption, 2011
Trend Percentage
Changing Lifestages 34.5
Changing Age Structures 33.6
Personal space and time 30.8
Better Value for Money 30.1
Busy Lives 29.4
Fun and enjoyment 25.0
Urbanization & Migration 24.4
Experience seeking 24.2
Individualism 18.9
Quality Seeking 18.7
Indulgence 15.6
Health 15.0
Connection 14.4
Trust 13.1
Media 11.9
Ethics, Responsibility & Spirituality 11.1
New Gender Behaviors 10.9
Technology Uptake 10.5
Aspirations 9.7
Beauty 8.8
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 45
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
THE SHARE OF CONSUMERS INFLUENCED BY
TRENDS
5.1.3 Condiments
Table 37: India, Condiments: Percentage of Consumers Stating that Specific Trends Influence their
Consumption, 2011
Trend Percentage
Changing Age Structures 39.0
Changing Lifestages 35.0
Busy Lives 32.3
Personal space and time 30.9
Better Value for Money 29.5
Experience seeking 28.4
Fun and enjoyment 23.9
Individualism 23.8
Urbanization & Migration 23.0
Quality Seeking 18.5
Media 18.5
Health 18.0
Indulgence 17.1
Trust 15.7
Connection 15.5
New Gender Behaviors 13.9
Technology Uptake 12.9
Ethics, Responsibility & Spirituality 12.2
Beauty 10.6
Aspirations 8.5
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 46
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
THE SHARE OF CONSUMERS INFLUENCED BY
TRENDS
5.1.4 Dressings
Table 38: India, Dressings: Percentage of Consumers Stating that Specific Trends Influence their
Consumption, 2011
Trend Percentage
Changing Age Structures 35.6
Better Value for Money 33.2
Changing Lifestages 33.2
Personal space and time 30.5
Busy Lives 29.5
Fun and enjoyment 27.9
Experience seeking 25.1
Urbanization & Migration 23.9
Individualism 20.7
Indulgence 19.7
Quality Seeking 18.7
Health 17.9
Media 17.2
New Gender Behaviors 14.1
Trust 14.1
Technology Uptake 12.7
Beauty 10.8
Aspirations 10.6
Connection 9.7
Ethics, Responsibility & Spirituality 9.6
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 47
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
THE SHARE OF CONSUMERS INFLUENCED BY
TRENDS
5.1.5 Herbs, Spices & Seasonings
Table 39: India, Herbs, Spices & Seasonings: Percentage of Consumers Stating that Specific Trends
Influence their Consumption, 2011
Trend Percentage
Changing Age Structures 44.3
Changing Lifestages 36.8
Better Value for Money 31.7
Busy Lives 29.0
Urbanization & Migration 26.6
Personal space and time 26.1
Experience seeking 22.6
Individualism 21.4
Quality Seeking 18.3
Fun and enjoyment 17.8
Health 17.2
Connection 14.1
Indulgence 13.6
Trust 13.0
Beauty 12.6
New Gender Behaviors 12.4
Ethics, Responsibility & Spirituality 11.5
Media 11.4
Aspirations 9.9
Technology Uptake 9.8
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 48
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION IMPACT: MARKET VALUATION
6 Consumption Impact: Market Valuation
6.1 Seasonings, Dressings & Sauces Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
Table 40: India Seasonings, Dressings & Sauces Market Value (Indian Rupee million), by Category, 2011
2011
Chutneys & Relishes 6,973.3
Condiments 4,652.8
Dressings 3,371.5
Herbs, Spices & Seasonings 11,754.9
Total 26,752.6
Source: Canadean © Canadean
Table 41: India Seasonings, Dressings & Sauces Market Value (US$ million), by Category, 2011
2011
Chutneys & Relishes 151.3
Condiments 101.0
Dressings 73.2
Herbs, Spices & Seasonings 255.1
Total 580.5
Source: Canadean © Canadean
6.1.2 Market Volume by Category
Table 42: India Seasonings, Dressings & Sauces Market Volume (Kg m), by Category, 2011
2011
Chutneys & Relishes 51.4
Condiments 26.5
Dressings 4.3
Herbs, Spices & Seasonings 98.0
Total 180.2
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 49
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION IMPACT: MARKET VALUATION
6.2 Seasonings, Dressings & Sauces Value Analysis by Category
6.2.1 Share by Category
Table 43: India Seasonings, Dressings & Sauces Market Share (US$ million), by Category, 2011
2011
Chutneys & Relishes 151.3
Condiments 101.0
Dressings 73.2
Herbs, Spices & Seasonings 255.1
Total 580.5
Source: Canadean © Canadean
Figure 17: India Seasonings, Dressings & Sauces Market Share (US$ million), by Category, 2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 50
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION IMPACT: MARKET VALUATION
6.2.2 Expenditure per Capita by Category
Table 44: India Seasonings, Dressings & Sauces Expenditure Per Capita (Indian Rupee), by Category,
2011
2011
Chutneys & Relishes 9.1
Condiments 6.1
Dressings 4.4
Herbs, Spices & Seasonings 15.3
Total 34.9
Source: Canadean © Canadean
Table 45: India Seasonings, Dressings & Sauces Expenditure Per Capita (US$), by Category, 2011
2011
Chutneys & Relishes 0.2
Condiments 0.1
Dressings 0.1
Herbs, Spices & Seasonings 0.3
Total 0.8
Source: Canadean © Canadean
Figure 18: India Seasonings, Dressings & Sauces Expenditure Per Capita (US$), by Category, 2011
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 51
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION IMPACT: MARKET VALUATION
6.2.3 Expenditure per Household by Category
Table 46: India Seasonings, Dressings & Sauces Expenditure Per Household (Indian Rupee), by Category
2011
Chutneys & Relishes 46.5
Condiments 31.0
Dressings 22.5
Herbs, Spices & Seasonings 78.3
Total 178.3
Source: Canadean © Canadean
Table 47: India Seasonings, Dressings & Sauces Expenditure Per Household (US$), by Category
2011
Chutneys & Relishes 1.0
Condiments 0.7
Dressings 0.5
Herbs, Spices & Seasonings 1.7
Total 3.9
Source: Canadean © Canadean
Figure 19: India Seasonings, Dressings & Sauces Expenditure Per Household (US$), by Category
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 52
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
CONSUMPTION IMPACT: MARKET VALUATION
6.3 Seasonings, Dressings & Sauces Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
Table 48: India Seasonings, Dressings & Sauces Market Volume Share (Kg m), by Category, 2011
2011
Chutneys & Relishes 51.4
Condiments 26.5
Dressings 4.3
Herbs, Spices & Seasonings 98.0
Total 180.2
Source: Canadean © Canadean
6.3.2 Consumption per Capita by Category
Table 49: India Seasonings, Dressings & Sauces Consumption Per Capita (Kg m / Population m), by
Category, 2011
2011
Chutneys & Relishes 0.07
Condiments 0.03
Dressings 0.01
Herbs, Spices & Seasonings 0.13
Total 0.24
Source: Canadean © Canadean
6.3.3 Consumption per Household by Category
Table 50: India Seasonings, Dressings & Sauces Consumption Per Household (Kg m / Households m), by
Category, 2011
2011
Chutneys & Relishes 0.3
Condiments 0.2
Dressings 0.0
Herbs, Spices & Seasonings 0.7
Total 1.2
Source: Canadean © Canadean
Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011 Page 53
© Canadean. This product is licensed and is not to be photocopied Published: March 2012
APPENDIX
7 Appendix
7.1 About Canadean
Canadean is a full-service business information provider with in-house market research capabilities. We
specialize in analysis across the Consumer Markets Value Chain, covering suppliers, producers, distribution
and consumers.
Canadean’s dedicated research and analysis teams consist of experienced professionals with an industry
background in marketing, market research, consulting and advanced statistical expertise. We offer value-added
market research, insight and strategic analysis and our products help companies to make better, more
informed, strategic and tactical sales and marketing decisions.
Canadean’s areas of expertise include online research, qualitative and quantitative research, industry analysis,
custom approaches, and actionable insights. In addition Canadean has built a network of consultants and
specialist researchers across more than 60 countries, each with in-depth industry experience and expertise
enabling us to conduct unique and insightful research via our trusted business communities.
7.2 Disclaimer
All Rights Reserved.
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any
means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the
publisher, Canadean.
The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please
note that the findings, conclusions and recommendations that Canadean delivers will be based on information
gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a
position to guarantee. As such, Canadean can accept no liability whatsoever for actions taken based on any
information that may subsequently prove to be incorrect.
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Shared by: Canadean
Canadean
About
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum
(More...)of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight.
By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy.
Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.
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