Export-Import Correspondence and Co-operation George Bernard Shaw, the famous British dramatist of 20th century, had once remarked: “The universal regard for money is the one hopeful fact in our civilization”. It is of course, true that money is a very important aspect of our life. In the modern times, due to the quick modes of communication and transportation the world is becoming shorter and people of different places are coming closer. As a result the foreign trade is becoming the most important of all trades. It is, therefore, necessary to have sufficient knowledge of correspondence dealing with foreign trade, foreign exchange regulations and foreign banking. Because of the involvement of a second country in this case, correspondence has more facets and intricacies to it than the internal trade correspondence. Different kinds of letter and performs are used for handling this correspondence. The main features of this correspondence are clarity, courtesy and completeness. This correspondence must be assigned to a person who is fully capable of conveying the business policies of the firm within the framework of foreign exchange rules and regulations. His understanding of the clients on the other side, his own thinking, and interest of the foreign trade must synchronize. Exporter’s Inquiry from Manufacturer Apprise the manufacturer of foreign demand of goods: 1. We are pleased to inform you that one of our clients in Europe is interested in large-scale purchase of tussah silk shirts. 2. You will be pleased to learn that one of our clients in Italy wishes to make large scale purchase of Indian handicraft goods. 3. It will be of interest for you to learn that a reputed foreign dealer in imitation jewelers wishes to introduce Indian fashions in his market. 4. We are glad to inform you that a foreign firm is interested in making huge purchase of India Silk cloths. 5. It may be of interest for you to note that a foreign firm is very keen in making purchase of ‘Televista’ television sets for supply to Kenya.Now ask the manufacturer about his supply position: 6. So we wish to know if you are in a position to supply us with an adequate quantity of high quality shirts of the material. 7. Consequently, we are interested in knowing if you can undertaken to supply such goods of export quality. 8. So could you please send us details and specifications of articles available with you which you can supply in bulk at short notice. 9. We are specially interested in small carved pieces of rosewood and ivory. 10. We are basically interested in fabrics printed essentially with Indian motifs. 11. Our client is particularly interested in sandalwood articles. Suggest competitive price: 12. This is a competitive quotation and likely to open up a very good avenue for your products in the western Europe. 13. We need not tell you that a really competitive quotation can mean excellent future prospects to you. 14. This offer is, of course, with the assumption that your price would be within certain definite limits which our customer has in mind. Close your letter with a note about making the best of the opportunity: 15. Our trial order will convince you of the promising prospects of this dial. 16. It will be clear to you that supplying a genuine product could bring you huge profits in the form of regular orders. 17. We hardly need to point out that this is an excellent opportunity for you to enter the export market in a big way provided the quality of your products meets high western standards.
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