Build _ Manage Your Brand Identity With Social Media _68_

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					Build & Manage Your Brand Identity with Social
                                       Media
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It's a wonderful age to be a marketer in. There has never been a time when it was this
easy to brand yourself and it's all because of the Web and social media. In the old days,
businesses poured tons of cash into building their brand and maintaining it. With a
little ingenuity, you can do it all by yourself for absolutely free by making social media
work for you.


Get a Great Logo


Your logo is the visual representation of your brand. It's an instantly recognizable
symbol that tells people who see it what you're all about. Invest some time and money
into creating a logo that you feel communicates your brand's promises and services to
your audience so that they know what to expect from you.


Get Sticky


Stickiness is a term in marketing that refers to something that 'sticks' in your mind.
The basic idea behind branding is to make yourself memorable. You can do this on social
media sites by using photos, videos and content that offer something outside of the norm.
When creating content, the idea is to go for impact. This makes your brand
unforgettable.
Business and Pleasure


If you've got a personal Twitter or Facebook account already going, create a new one for
your business. While it's more convenient to keep it all in one place (and you may think
it's more 'real'), it'll only confuse people about who you are and what you do. Create a
separate account for your business and yourself. On Facebook, you can do this easily by
creating a Facebook fan page for your business.


Watch out for Imitators


You want to let your visitors know that your page or profile is the 'real you.' Even small
brands have imitators that pop up and create pages in their name. You also may have a
business with the same name operating in a different location. Make sure that your fans
know that this is the official site and keep a lookout on any attempts to sabotage your
brand.


Reputation Management


Social media sites give you a great opportunity to hear directly what your customers
and fans are saying about you. Use this opportunity and you'll get priceless feedback.
When people talk about how great your service is, thank them. Be as personable as
possible.


When they complain or criticize, listen and respond. Tell them you appreciate the
feedback and you'll take it into consideration. Simply replying to comments goes a long
way in branding you as a company that cares.


Still need ideas? Don't worry – social media sites have got everything you need! Check
out the fan pages and Twitter feeds of the major corporations that are household names
like Coca Cola, Starbucks and Wal-Mart. Study how they use social media to market
their businesses. Sure, you're not a giant company like they are, but you'll find plenty of
ideas that you can use.




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