Write Effective Press Release Headlines

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Write Effective Press Release Headlines Powered By Docstoc
					Write Effective Press Release Headlines
            www.sharewellnewswire.com
         Why Focus On Press Release Headlines
                        www.sharewellnewswire.com

   The headline of a news
    release is the single most
    important aspect of your
    release .
   It needs to be written for
    both search engines and
    consumers.
   If your headline fails, your
    press release will never
    see the light of day.
Tips To Write A Great Press Release Title
            www.sharewellnewswire.com


                            Make it an attention
                             grabber.
                            First write the release, then
                             the headline
                            Make it web friendly
                            Write Short and to the point
                            Write for the audience,not
                             your CEO
Make Press Release Title An Attention Grabber
             www.sharewellnewswire.com
First Write The Release, Then The Headline
                www.sharewellnewswire.com




The headline is the easiest thing to come up with after
              you’re done with the writing of the body.
Make It Web Friendly
  www.sharewellnewswire.com




                    Title should be
                     optimized to show up
                     in the organic results.


                    Embedded proper
                     Keyword in the release
                     headline.
             Write Short And To The Point
                        www.sharewellnewswire.com



   Summarize the message of
    your press release in the
    title.
   Get right to the point, tell
    the reader what he can
    expect to learn from the
    content .
   Make sure the recipient
    has an interest in the
    subject.
        Write For The Audience, Not Your CEO
                      www.sharewellnewswire.com


   Don’t try hard to sell your company , its products or
    services .
   Stay away from using adjectives that self-praise.
   Audience dictate the style, vocabulary and format of online
    efforts.
   Short sentences , no use of slang & friendly vocabulary .
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