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Food & Beverages 2012 || Consumer Trends in the Oils & Fats Market in Italy, 2011 || Soy Desserts

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Food & Beverages 2012 || Consumer Trends in the Oils & Fats Market in Italy, 2011 || Soy Desserts Powered By Docstoc
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Consumer Trends in the Oils & Fats Market in Italy, 2011


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Italy-2011-197994.html




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Synopsis
This report provides the results for the Oils & Fats market from Canadean’s unique,
highly detailed and proprietary survey of consumers’ Consumer Packaged Goods
(CPG) consumption habits, and forms part of an overall series covering all CPG
product markets.Its coverage includes, but is not limited to, consumption behaviors,
the extent to which consumer trends influence their consumption and the value of
the market these trends influence, brand and private label choices as well as retailer
choices. Much of this information can also be analyzed by specific consumer group,
providing hard and fast data on consumers and markets at the product category
level.

Summary
Why was the report written?
Marketers in the Oils & Fats market face a major challenge. Understanding market
size and segmentation is valuable, but the keys to effective targeting is knowing just
how valuable specific consumer groups are, and being able to quantify the impact of
consumer trends.This report solves these problems by providing integrated data on
consumer trends, consumer groups and market data which show exactly the size of
consumer groups, how much of the oils & fats market they account for and which
consumer trends drive their behavior.

Scope
Consumer survey data for the following specific categories: Oils and Solid Fats.
Detailed consumer segmentation based on survey data covering over 26 consumer
groups, 20 consumer trends and consumption frequency for each product category.



Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior
and shows the impact of this on their markets

Key Highlights
Private labels account for approximately 15% of the volume of Oils & Fats products
distributed, with penetration slightly higher for Solid Fats than for Oils. However,
both markets are relatively fragmented, particularly Solid Fats, highlighting
potential for further private label growth.


Table of Contents :

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks
coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Oils & Fats Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Oils
2.2.2 Solid Fats
2.3 Behavioral Trends and Market Value
2.3.1 Oils
2.3.2 Solid Fats
3 Consumption Analysis

For more related Reports Plz follow The link:

Consumer Trends in the Soup Market in Italy, 2011

Consumer Trends in the Oils & Fats Market in France, 2011

Consumer Trends in the Soup Market in France, 2011

Consumer Trends in the Soy Products Market in France, 2011




For More details Plz do contact :

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Phone:08149852585

Email: enquiry@aarkstore.com/

URL:www.aarkstore.com/

				
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Description: This report solves these problems by providing integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the oils & fats market they account for and which consumer trends drive their behavior.