Food & Beverages 2012 || Consumer Trends in the Oils & Fats Market in France, 2011 || Carrefour, ITM by aarks222


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Consumer Trends in the Oils & Fats Market in France, 2011

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This report provides the results for the Oils & Fats market from Canadean’s
unique, highly detailed and proprietary survey of consumers’ Consumer
Packaged Goods (CPG) consumption habits, and forms part of an overall series
covering all CPG product markets.Its coverage includes, but is not limited to,
consumption behaviors, the extent to which consumer trends influence their
consumption and the value of the market these trends influence, brand and
private label choices as well as retailer choices. Much of this information can
also be analyzed by specific consumer group, providing hard and fast data on
consumers and markets at the product category level.

Why was the report written?
Marketers in the Oils & Fats market face a major challenge. Understanding
market size and segmentation is valuable, but the keys to effective targeting is
knowing just how valuable specific consumer groups are, and being able to
quantify the impact of consumer trends.This report solves these problems by
providing integrated data on consumer trends, consumer groups and market
data which show exactly the size of consumer groups, how much of the oils &
fats market they account for and which consumer trends drive their behavior.

Consumer survey data for the following specific categories: Oils and Solid Fats.

Detailed consumer segmentation based on survey data covering over 26
consumer groups, 20 consumer trends and consumption frequency for each
product category.
Key Highlights
Private labels account for approximately 25% of the volume of products
distributed in the Oils & Fats market in France. However both markets are
fragmented, the Solid Fats market more than Oils, and as such private labels
can target the weak brands in order to grow their share.

Table of Contents :

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic
Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Oils & Fats Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Oils
2.2.2 Solid Fats
2.3 Behavioral Trends and Market Value
2.3.1 Oils
2.3.2 Solid Fats
For more related Reports Plz follow The link:
Consumer Trends in the Oils & Fats Market in Italy, 2011

Consumer Trends in the Soup Market in Italy, 2011

Consumer Trends in the Soup Market in France, 2011

Consumer Trends in the Soy Products Market in France, 2011

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