TELLI NG Our Story
California riCe Commission 2010 A N N u A L R E p o R T
California riCe Commission 2010 A N N u A L R E p o R T
California’s rice growing families set a standard for everyone with their commitment
to stewardship that supports wildlife species and protects water quality. The CRC
and its members are future-focused and unafraid to engage an increasingly interested
public seeking solutions to some big challenges. I like rice in California.
Michael R. Dimock | President, Roots of Change
C H A I R M A N ’ S Message
Not too far from my office is the Richvale Café, where area rice farmers
enjoy coffee, a hearty meal and sharing the day’s trials and tribulations.
It wasn’t too long ago in our young history when face-to-face conversation
like that was the way most people passed along information.
Times have changed and so have our methods of communication.
As an organization, the California Rice Commission has not only been a strong
advocate for our industry, it also effectively tells our story to the legislators,
media and others who can impact our livelihood.
The newest CRC effort is social media, where our farmers are conveying
information to the public faster and more effectively than ever before.
This is one of many ways the CRC has evolved with the changing world. Our organization has
achieved in ways that many other agricultural organizations have not, from cultivating strong
partnerships with conservation groups to creating innovative solutions to regulatory issues
such as water quality and diesel engine regulations. Whether it’s in Sacramento or Washington,
D.C., the work of the CRC provides legislators, decision makers and opinion leaders a greater
understanding of the valuable role California rice provides for our environment, economy,
culture and cuisine.
The CRC is lean and keenly focused on assisting our industry in an effective, efficient manner.
After industry input and discussion culminated by a vote of our Board of Directors, the
Commission reorganized, including a 25 percent reduction in staff. Priority areas have
been honed and the Commission has a laser-sharp focus moving forward.
As my three year term as chairman has come to a close, I depart with the confidence that the
CRC is fully engaged on the most important issues. Moving forward, it is increasingly clear
that we need the work of the Commission as a strong advocate in the face of tightening
regulations and increasingly complex challenges.
It has been a distinct pleasure serving as CRC Chairman. The time I have spent has been
very rewarding. I encourage all growers and handlers to attend industry meetings and
become active in the Commission.
Our future will be brighter because of it.
Chairman, California Rice Commission
P R e S I d e N t ’ S Message
There are a lot of commissions and trade associations out there. Some,
like Western Growers Association, do a great job. Some do a particularly poor job.
Unfortunately, most just show up, then write a newsletter article about whatever
regulation, bill or the issue of the day has them running around.
It is engagement that sets the California Rice Commission apart. I can honestly say
that we are fully engaged every day in every critical issue impacting our industry.
We are doing what the members ask us to do – directly engaging in the regulatory,
legislative and public education issues that will determine our future. Where
appropriate, we even support targeted promotion efforts in our overseas markets.
We also actively pursue working relationships with conservation organizations
with a vested interest in the 230 species of wildlife that live in our fields.
Looking back to last year, examples that spring off the pages of this report include managing all
of the compliance requirements for the Irrigated Lands Regulatory Program and Rice Pesticides
Program for growers. How about diesel emissions from trucks and, in the future, your tractors?
We are there on both.
In Washington, D.C. and the State Capitol, we meet regularly with members and their staff. We
educate them on what it takes to grow rice and what it takes to remain profitable. We never miss
an opportunity to dispel myths about water use or provide additional information on the growing
importance of ricelands as critical habitat for so many species of wildlife.
We also use new approaches to get the word out about our industry. The impact of social media
cannot be over estimated. Nearly 6,000 readers now view our farmer blogs every month. Half
of the members of the State Legislature, seven members of Congress and over 130 reporters follow
us every day on Twitter and Facebook.
Most importantly, the Commission is an opportunity for you the grower and the handler to be
directly involved. Meetings are open and active participation encouraged. If we have been
successful as an organization in the last decade it has been because of the industry’s first hand
participation. Whether it’s a meeting in a legislator’s office or providing direction at a committee
meeting, each of you has an opportunity to make a difference.
And make a difference you do. We are widely seen as one of the most
effective agricultural associations at the state and federal levels.
This accolade comes because of one reason: an engaged membership.
President & CEO, California Rice Commission
R e g u l Ato Ry
The California rice Commission has done an exceptional experience, to build the only commodity specific coalition
job in assisting rice farmers when it comes to water in the state. The CrC coalition manages the ilrP for the
quality. The need for water quality programs can be rice industry with a monitoring and reporting program
traced from 1977 to 1982, when two rice herbicides (mrP) tailored to rice cultural practices. Coalitions
were attributed to environmental and nuisance problems. without a specific mrP must comply with the General
The rice industry united, and through the collaboration order that requires monitoring of all constituents.
of researchers, scientists,
regulators and growers, the rice
Pesticides Program evolved.
The Rice Commission’s strong leadership and proactive approach
Today, we continue to monitor have resulted in improved water quality to the benefit of the agricultural
and manage the program for industry, Water Board, and public. The Water Board greatly appreciates
the Commission’s efforts and their continued constructive
no one at the time knew that the
foundation was being built for engagement in tackling our many challenging issues.
future water quality programs Pamela Creedon | Executive Officer
for rice, and also for agriculture Central Valley Regional Water Quality Control Board
in 2002, the waiver of a permit for discharges from in 2011, the current conditional ilrP will expire and be
agricultural lands expired. all irrigated agriculture had to replaced with a permanent, long-term ilrP (lT-ilrP) for
comply with the ag Waiver, or irrigated lands regulatory irrigation discharges to surface and groundwater. Where
Program (ilrP), either the surface water program addresses pesticides, metals,
as individuals, or nutrients and general parameters, the groundwater
through coalitions. The program is specific to nutrients (nitrogen).
rice industry used the
once again, we have been given direction by our Board
foundation, from more
of Directors to manage a commodity specific program for
than 20 years of
rice. We are working to understand the available data and
programs addressing groundwater in the rice growing
regions of the state. our objective is to fully understand
mark lee from the impact our industry has on groundwater in order to
demonstrates maintain our consistent track record of creating the most
the Kemmerer practical and feasible program possible for the rice industry.
California Rice Wildlife Species
Great Blue Heron
4 California riCe Commission
2010 ANNuAl RePoRt 5
CRop Protection Materials
R e g u l Ato Ry
The California rice Commission has a long history However, in the past two years, we are formally increas-
of managing pesticide regulation and crop protection ing communication with the researchers on pending and
materials. Through the CrC’s industry affairs Committee, emerging regulation. The increase in coordination assists
regulatory issues are given close oversight, from pesticide our stakeholders with identifying priorities that need
registration to adjustments in label use. although you additional research.
may never see the CrC take
the lead position on a pesticide
The California Rice Commission is a leader among organizations
regulatory issue, rest assured
there is plenty of behind-the- when it comes to working on behalf of growers. The CRC continually
scenes involvement. We have engages in regulatory challenges , recognizing the importance
a thorough knowledge of
of working with key stakeholders in the interest of providing the
regulatory timing in order to
steward products through the
rice grower with the best crop protection options.
development and registration Deb Shatley | Field Scientist, Crop Protection R&D, Dow AgroSciences
process, which provides
unprecedented support for
We coordinate with the Usa rice federation on pesticide
family rice farmers.
issues related to trade. The maximum residue limit (mrl)
in the past two years, we have standards necessary for trade are managed in-house.
increased outreach to major registrants on the pesticide The CrC maintains the positive list for chemicals and
needs for California rice. The meetings take place at each coordinates with the Usa rice federation on comments
company’s headquarters with the management and to the U.s. Department of agriculture and the countries
technical staff. our objective is to educate the registrants receiving California rice.
in a manner that they consider California rice during the
many additional rice pesticide issues take place through-
product development phase.
out the year with our involvement. The magnitude of
another improvement is the implementation of an annual involvement is significant
research scoping meeting to increase coordination with but sometimes not
the California rice research Board, the UC Cooperative apparent because
extension, the rice experiment station, UC Davis and the managing pesticide
CrC. We have always worked well with these groups. regulation is a constantly
California Rice Wildlife Species
6 California riCe Commission
above Don Traynham checks
quality during harvest. right a tractor
(ground rig) with steel wheels,
narrow rims and wide hubs, originally
used on Dazig rig for flooded fields.
2010 ANNuAl RePoRt 7
AIR Quality Activities
R e g u l Ato Ry
The California Rice Commission not only contin- Climate Change Policy
ued its efforts on several ongoing air quality The air resources Board continued its implementation
issues, we took on a new issue in 2010. These of California Global Warming solutions act (aB 32).
related to four major air quality issues — diesel We monitored the efforts, primarily developing a
truck regulations, emerging farm equipment Cap & Trade Program for “capped” sectors, such as power
regulations, climate change policy and generation and oil refineries, that will be required to
conditional rice straw burning provisions. purchase emission allowances. agriculture continues
to be treated as a voluntary sector, meaning we have
Diesel Trucks an opportunity to be a part of the solution by finding
Building upon the previous year’s success in getting most voluntary reductions or “offsets” that can be marketed
rice trucks eligible for special agricultural truck provisions, within the allowance market. more broadly, we are
we worked with a number of other ag focused on aB 32’s overall regulatory design in order to
groups and the California air resources limit the program’s impact on the cost of farming inputs
Board to promote reasonable implementa- such as fuel and fertilizer.
tion procedures for program participants.
We continue to move towards conclusion of our green-
This is an ongoing effort to address
house gas emissions study managed jointly by the
administrative procedures of annual
environmental Defense fund and funded through a grant
reporting, vehicle replacements and
from the natural resources Conservation service. We
have learned that finding an attractive voluntary practice
in rice that would result in marketable greenhouse gas
Diesel Farm Equipment
offsets that is both economically viable and has little
our efforts with the air resources Board and other
or no agronomic risks will be very challenging. We’ve
agricultural groups in the area of diesel farm equipment
performed initial assessments of mid-season drainage,
were largely restricted to preliminary work to help the
straw baling and dry seeding. so far, baling may offer the
air resources Board better understand the inventory of
most opportunity, but only if an end use were to develop
farm equipment and related emissions. This is preliminary
in concert with a greenhouse gas offset trading program
work for a future regulation that will address emissions
suitable for rice.
from diesel farm equipment.
8 California riCe Commission
Conditional Rice Straw Burning
The Conditional rice straw Burning Program is the
regulatory framework allowing for continued disease-
control burning of up to 25 percent per farm. The
program was amended to eliminate the need for annual
inspections, but requires the sacramento Valley agricul-
tural Commissioners, commencing in 2010, to generally
assess the levels of disease to make sure that no signifi-
cant reductions in those levels have occurred over the
previous five years, therefore supporting the need for
the limited amount of disease-control burning.
We worked hand-in-hand with the sacramento Valley
Basinwide air Pollution Control Council (Basinwide
Council) and UC Cooperative extension to develop a
protocol that would streamline this effort. The result
was agreement by the Basinwide Council that adequate
disease levels are present in all counties to provide for
disease control burning until 2015. This means no grower
inspections will be required for at least another five years.
California Rice Wildlife Species
2010 ANNuAl RePoRt 9
Water Supply Water Quality
With the vote on the state water bond postponed, the The Commission continues to work to maintain the
debate about water, its use and benefits has only been use of thiobencarb (Bolero/abolish) through the rice
amplified. We expect increased pressure from opponents Pesticides Program (rPP). future use of thiobencarb
and regional interest to intensify as the cost for solutions is critical to the rice industry complying with water-
rises and the ability of the state and federal governments holding requirements that keep excessive product out
to invest in infrastructure continues to languish. of the drains. The irrigated lands regulatory Program
our focus will increasingly be to tell urban residents of (ilrP) will expand to include groundwater through the
the unparalleled benefit of flooded rice fields to wildlife. long-term ilrP (lT-ilrP). We are using the ilrP model
Working with the northern California Water association, to define an lT-ilrP program for rice.
we are also embarking on a region wide effort to commu- methyl mercury represents a potentially significant water
nicate the unique landscapes that are the sacramento quality issue moving forward. in 2010, the Central Valley
Valley and how water is the underpinning of our regional regional Water Quality Control Board adopted a TmDl
sustainability. for methyl mercury, which is a form of mercury that
bio-accumulates in fish. We will be engaged in research
initiatives in the coming years to help prepare for this
The growing budget crisis in Washington, D.C. will drive regulatory compliance issue with implementation
the next farm bill. many predict a 1996-style debate, expected in the next 8–10 years.
where budget pressures severely reduced payments
well ahead of the farm bill actually being drafted. Crop Protection Materials
The California rice Commission is working with Usa rice The Commission monitors litigation involving the
federation to ensure that we have a voice in the debate endangered species act that may affect the future use
and to ensure that the safety net for our farms remains of crop protection materials. many water quality programs
effective. our job will be to ensure that any new options cross over into the management of crop protection
work in a state like ours with high input costs. materials. The rice Pesticides Program (rPP) is a water
quality program that directly affects the future use of
thiobencarb (Bolero/abolish). The CrC collaborated on
a brochure as a propanil management plan under the
ilrP. in addition, the CrC is working with stakeholders
on a Basin Plan amendment for the total maximum daily
load (TmDl) program for pesticides that could affect
how you apply crop protection materials. We continue to
engage with registrants on new chemistry for a broader
selection of crop protection materials.
California riCe Commission
Air Quality Sustainability
a potential major issue facing the industry will be the The Commission will be closely monitoring the develop-
upcoming final farm equipment rule to be adopted by the ing sustainability movement. Currently, retailers and
California air resources Board, although this decision is other supply chain purchasers seem to be defining the
not expected until 2012. We expect a regulatory proposal goals and standards within this movement by going well
that would be designed to retire older units over a period beyond the core issues of environmental stewardship
of years, starting with the oldest pieces of equipment and resource consumption. The movement also seems
first. as with the truck regulation, we will work towards to be looking for various socio-economic standards at
a regulatory design that limits the economic impact of the farm level as well. We believe that growers should
this regulation to the greatest extent possible. have a strong voice in this area. We made initial inroads
in 2010 by specifically allocating Commission resources
Conservation to effectively monitor and shape this issue on behalf
The Commission is working to enable rice farmers to of growers into the future.
participate in incentive programs designed to encourage
beneficial conservation practices. We expect this trend will Public Education
be reflected in the next farm bill and hope to create a high Telling the compelling story of California rice to
level of preparedness for California growers to participate legislators, regulators, decision makers, opinion leaders
in Conservation Title programs. and the media will continue to be a major focus. social
media outreach will gain momentum in 2011, with more
bloggers, frequent postings, more video reports and
additional guest blogs from chefs, conservationists,
legislators and others who will help broaden under-
standing of the diverse benefits of this industry to
2010 ANNuAl RePoRt
The California rice Commission continues our coopera- demonstrate the significant value of water used to flood
tive efforts with conservation groups to foster a greater rice fields. The new report, published in may 2010,
understanding of waterbird use of rice fields. as a result highlights the following key points:
of direct grower involvement in our workshops, individual ■■ The California rice industry supplies water for the
rice farmers are now working with the migratory Bird flooding of approximately 57 percent of the sacramento
Conservation Partnership (mBCP), comprised of Valley’s neighboring wetlands.
audubon California, PrBo Conservation science ■■ approximately 60 percent of all food consumed
and The nature Conservancy. The Commission and the by wintering waterfowl comes from rice fields.
mBCP have moved into the pilot stage to test and monitor ■■ if the California rice industry were to shrink by
new practice concepts in rice fields expected to increase 50 percent, there would be 1.2 million fewer ducks
their value as waterbird habitat. Together, we in the sacramento Valley.
are examining a handful of new field
management concepts including We are delighted to be working with the
earlier fall flooding, variable depth California Rice Commission and individual growers
winter flooding and enhancements
to further enhance the habitat value of California’s
of nesting habitat.
rice fields to waterbirds. Our joint efforts are
The Commission and the mBCP are
also working with the natural resources essential to conserving shorebirds, waterfowl and other birds that
Conservation service to develop migrate across the entire Pacific Flyway. We look forward to our
mechanisms to cost-share the
continued work together over the years ahead!
Assessing WAterbird benefits from WAter use in
California Ricelands these promising new Ellie M. Cohen | President and CEO, PRBO Conservation Science
our goal is to streamline the process ■■ California ricelands provide the nutritional equivalent
for signing up for these practices as part of approximately 235,000 acres of wetlands and the
of established farm bill conser- current cost to create this amount of new wetlands
is estimated at $1.5 billion and would cost $30 million
Ducks Love Us
Report Prepared By
a year to maintain.
We also contracted with Ducks
These are the types of statements that we believe will help
Unlimited to conduct some new
make California rice more relevant as the pressure on
analysis to quantify the benefits
resources, such as water and wildlife habitat, builds in the
of rice production to wintering
coming years. We are working to develop even more
waterfowl. This work was done
California Ricelands provide 60 percent of the food for quantifiable assessments of California ricelands wildlife
migrating waterfowl, including Northern Pintail Ducks.
as part of our efforts to
values in the coming years.
A recent analysis by wildlife worth of habitat to 230 wildlife
biologists shows that, if species, with the crop grown in
California rice acreage were a water depth of just five inches.
cut in half, about one million Our industry is working closely
fewer ducks would use the with conservation groups to
Sacramento Valley. California ensure we are doing all that we
ricelands provide nearly $1.5 billion can to enhance wildlife habitat.
To learn more, visit www.calrice.org/wildlife
12 California riCe Commission
above sandhill Cranes in
a sacramento Valley rice
field. right Discussion
between participants at
the waterbird workshop.
California Rice Wildlife Species
Giant Garter Snake
2010 ANNuAl RePoRt 13
STATE & FEdERAL
This past year, the California Rice Commission Water
worked successfully on several fronts to engage educating legislators on benefits of water use in California
and educate Legislators in Sacramento and rice fields continued to be a primary message delivered at
Washington, D.C. the state and federal levels. in coordination with outreach
from advertising campaigns in the Sacramento Bee and
Capitol Weekly, the Commission met with more than
The Commission again organized three trips for industry 60 state legislators and members of the administration.
members to walk the halls of Congress and meet face-to- We delivered information on the efficiency of water
face with legislators, key aides and the administration. used for California rice, and how that water not only
important discussions occurred on trade, federal farm grows a valuable crop, but it also provides unparalleled
and conservation programs. environmental benefits. legislators were receptive
a significant breakthrough occurred in our efforts to and impressed with how rice farmers are protecting
protect and preserve the Wakamatsu Tea and silk Colony 230 wildlife species.
site in the Gold Country. Bills
authored by 4th Congressional
District representative Tom The Commission’s ninth annual Circle of life reception
mcClintock and U.s. senator provided an outstanding opportunity to bring the story
Barbara Boxer are making their of California rice to the state Capitol. rice farmers and
way in Congress, to complete millers were able to visit with legislators, regulators,
the purchase and management of the 272-acre ranch near media and others at the event, which featured a stunning
Coloma by the U.s. Department of interior’s Bureau of fabric collage by artist merle axelrad serlin depicting an
land management. it appears there is positive momen- aerial view of sacramento Valley rice fields. This artwork is
tum to make this effort a reality, thus honoring a site of now hanging in the office of assembly member fiona ma.
enormous significance to Japanese americans. assembly member ma and Governor schwarzenegger’s
We will continue to work in conjunction with the Usa Chief of staff susan Kennedy battled to a tie in our annual
rice federation during upcoming farm bill discussions, Capitol roller sushi Competition, defeating senator
which are expected to be extremely challenging, consid- Dennis Hollingsworth in making a California roll. The
ering our country’s fiscal state. winners split possession of the coveted Capitol roller
award, a framed samurai sword, until the next competition.
The Commission also presented its Circle of life award
to conservation groups audubon California, PrBo
Conservation science and The nature Conservancy, which
comprise the migratory Bird Conservation Partnership.
California Rice Wildlife Species
14 California riCe Commission
left senator leland Yee visits with rice
farmers at the Capitol. above Capitol
roller co-winners susan Kennedy and
assembly member fiona ma show off
their prized award.
When an issue affecting rice arises in Washington, D.C., folks can count on the
California Rice Commission for effective advice, counsel and leadership. Whether
it be Republican or Democratic Administration and/or Congress,
the California Rice Commission works in a bipartisan way to ensure
the voice of the California rice industry is effectively heard.
Randy Russell | Russell & Barron
2010 ANNuAl RePoRt 15
a year ago, it would have been difficult to imagine that The 2010 legislative Day Circle of life reception in
tweets, blogs and vlogs would have such an impact on sacramento proved to be another valuable outreach.
telling our story. These social media delivery methods are Highlights for the nearly 120 attendees included sampling
among the tools we have added in communicating the gourmet California rice dishes and the first tie in the
enormous and diverse value of California rice to legisla- history of the Capitol roller sushi Competition. media
tors, media and other important audiences. participation in the event included commentary from
emcee, KCra 3 reports news anchor Gulstan Dart.
The first family farmer blog was posted on the CrC
Total coverage of the competition reached more than
website in January. in short order, the blog page became
500,000 readers, listeners and viewers.
one of the most popular on the site. feeding the public
hunger for information direct from farmers, there are now advertising provided additional avenues for telling our
11 bloggers providing writing, photography and video clips, story. a series of ads in the Sacramento Bee and Capitol
which are read by thousands each month. Weekly highlighted the tremendous environmental
benefits from California ricelands, reaching a total
The next step in social media outreach came in July, with
audience of nearly 1.5 million readers and internet users.
the Board of Director’s approval of CrC’s presence on
facebook, Twitter and YouTube. These links have driven Telling our story in the future will continue to evolve.
website traffic to levels seen only one time prior — the rice Creativity and flexibility will be important tools in
price crisis in early 2008. all told, the CrC website had continuing to
nearly two million hits last year, and expectations are for effectively reach
solid growth in the coming year. Preserving California’s key audiences
other public education outreach included handling nearly Wild Side with the story of
80 media inquiries. Coverage of California rice included
reports from all sacramento television stations, the
Sacramento Bee, Comstock’s and California Country
magazine. additional stories were generated from
cultural media and national outlets, including the History
Channel show “modern marvels,” which filmed an hour
long special on rice industry innovations.
No crop does more for our environment than California rice.
A vast array of wildlife depends on Sacramento species flourishing in these habitats.
Valley rice fields and wetlands for food The California rice industry thanks our
and habitat. This invaluable asset is partners in conservation for their
enhanced and protected by California efforts to help maintain and restore
family rice farmers. Our industry some of the state’s most valuable
works proactively with conservation natural assets. With the loss of most
groups to ensure this region remains of the natural wetlands in the Central
a haven for ducks, geese, egrets, herons Valley, habitat provided by flooded rice
and shorebirds that are part of the 230 wildlife farms would be nearly impossible to replace.
To learn more about how California rice benefits
the environment, go to: calrice.org/wildlife
We thank our partners in conservation
Audubon California California Wildlife USDA Natural Resources
California Department Conservation Board Conservation Service
of Conservation Central Valley Bird Club PRBO Conservation Science
California Department Central Valley Joint Venture The Nature Conservancy
of Fish and Game Ducks Unlimited U.S. Fish and Wildlife Service
California Waterfowl Environmental Defense Fund Western Hemisphere
Shorebird Reserve Network
California Rice Wildlife Species
American White Pelican
16 California riCe Commission
top film shoot at montna farms for
the “modern marvels” television
show. above KCra Channel 3 news
interviews Jack DeWit.
2010 ANNuAl RePoRt 17
The California Rice Commission, working in information and cooking demos of the short and medium
conjunction with the USA Rice Federation, grain rice from California.
continues to help safeguard important overseas in Korea, Calrose rice samples, recipe books, education
markets for California rice and promote new guides and other information has been provided to select
export opportunities. food service chains to
Since concerns were raised over the discovery of encourage their use of
Genetically Modified Organisms in the Southern Calrose in their menus.
U.S. rice supply, we continue rigorous testing in Taiwan, in-store
protocols for seed and harvested rice, to provide promotions are ongoing,
assurance for overseas buyers. featuring California
short and medium grain varieties. Young chefs are also
California Promotions participating in contests utilizing California rice varieties.
We remain active in traditional export markets and other in Canada, we continue to conduct chef training on
destinations where opportunities exist for California U.s. rice at culinary schools. We feature all types and
premium short and medium grain rice. forms of U.s. rice in our curriculum including California
in Japan, there were premium short and medium grain rice.
three enthusiastic Consumers in the middle east also received a lot of
winners to a Jambalaya promotional information about California-grown rice.
rice recipe contest that seminars took place in retail centers throughout Turkey,
required the use of with thousands of samples of medium grain U.s. rice,
Calrose rice. The recipes, cookbooks and consumer bags. U.s. rice sales
winners were able increased fourfold during the promotions.
to visit California and
The U.s. origin label continues to help sales in Turkey,
view harvest as part
as consumers feel such identification guarantees a high
of their prizes.
quality product. This effort includes new identification
in singapore, a on Calrose rice on the shelves of several hypermarkets.
The Usa rice federation booths at major food shows
campaign helped attract consumers to U.s. rice. addi-
in istanbul and antalya featured different varieties of
tionally, the Usa rice federation in conjunction with the
U.s. rice, including Calrose, and displayed the Usa
CrC has established a website in singapore to provide
rice federation roll-ups and posters. an estimated
40,000 people were reached with U.s. rice messages
in each event. interest was high which has resulted
in some 16 new trade leads from major distributors
in Turkey and the surrounding countries.
California Rice Wildlife Species
18 California riCe Commission
Tours facilitated by the Commission in conjunction with
the Usa rice federation included government officials,
traders, agricultural associations and media from Japan,
south Korea, Taiwan and Germany.
We also arranged meetings in coordination with the Usa above a Korean delegation visits with industry
members at the California rice experiment station.
rice federation to discuss critical trade policy issues with
officials from Japan and Taiwan.
2010 ANNuAl RePoRt 19
F I N A N C I A l Highlights
for THe Years enDeD aUGUsT 31, 2009 anD 2010
s TaT e m e n T o f f i n a n C i a l P o s i T i o n
fisCal Year 2009/10 ToTal BUDGeT— $3,963,074
A SSe tS
Executive Cash & investments $2,520,098 $1,858,349
Rice Producers’ receivables 331,276 268,762
9.08% Prepaid expense 6,380 18,244
Affairs Deferred Program expense 0 0
equipment 96,208 17,813
Committee Domestic ToTal asseTs $2,953,962 $2,163,168
4.27% l I A B Il It I eS
accounts Payable $161,896 $172,436
Contracts Payable 141,678 120,347
notes Payable 0 0
Deferred Program revenue 29,100 31,600
accrued expenses 34,128 36,697
neT asseTs, UnresTriCTeD $2,587,160 $1,802,088
ToTal liaBiliTies & neT asseTs $2,953,962 $2,163,168
Expenses* Programs s TaT e m e n T o f a C T i V i T i e s
(USA Rice Federation)
.45% 2010 2009
Technology revenues $4,545,031 $4,321,971
Promotion & regulatory expenses 2,309,401 2,403,416
*noTe: Chart represents direct spending by category;
operating expenses 1,404,994 1,339,910
operating expenses not allocated to programs.
CDfa Departmental expenses 45,564 64,438
Change in Unrestricted net assets 785,072 514,207
Unrestricted net assets
Beginning of Year
Unrestricted net assets
End of Year
California riCe Commission
c a l i f o r n i a RICe CoMMISSIoN
8801 folsom Blvd., suite 172
sacramento, Ca 95826-3249
Tim Johnson, President & CEO Roberta Firoved, Industry Affairs Manager
Paul Buttner, Manager of Environmental Affairs Jim Morris, Communications Manager
Julie Cader, Finance & Administration Manager Jessica Welch, Executive Assistant
2 0 0 9/ 2 0 1 0 CoMMIt teeS
eXeCutIVe al montna Henry Kalfsbeek David Dumars
mark Kimmelshue, Chair frank rehermann mark Kimmelshue Jim Higa
Charley mathews, Vice Chair steve rystrom Jim laGrande Bert manuel
michael sandrock, secretary Don Traynham mike lux Charley mathews
frank rehermann, Treasurer Walt Trevethan Dominic nevis Kirk messick
Don Bransford Bob Van Dyke rob Paschoal Chuck Pappageorge
sean Doherty Tom Butler (a) ronald Phelps John Valpey
Don Traynham mike lux (a) lorenzo Pope Bob Watts
John Valpey andrew rudd (a) frank rehermann Kurt Barrett (a)
michael rue (a) Jim rogers Bob Van Dyke (a)
Budget & FINANCe Josh sheppard (a) Bruce rolen Bill Wallace (a)
frank rehermann, Chair andrew rudd sandy Willard Denn (a)
Chris Capaul doMeStIC MARKetINg Dan squires logan Wilson (a)
Paul Chamlee sandy Willard Denn
Pat Daddow Chris Crutchfield, Chair michael Bosworth (a) ReSeARCH
Paul Chamlee & teCHNology
Bill Helms ralph Cassady (a)
mark Kimmelshue Ken Cox Josh sheppard (a) Keith Hargrove, Chair
ronald Phelps David Dumars Paul squires (a) alex Balafoutis
Brian reines John Hasbrook Bill Wallace (a) Dana Dickey
michael sandrock Jim Higa sean Doherty
Joe struckmeyer steven michel I N t e R N At I o N A l mark Kimmelshue
Karen myers MARKetINg Charley mathews
Tom Butler (a) & PRoMotIoN
Bruce rolen (a) Brendan o’Donnell Brad mcGeoghegan
Tim o’Donnell michael rue, Chair Kent mcKenzie
Josh sheppard (a)
Bart scofield alex Balafoutis lorenzo Pope
CAlIFoRNIA RICe nicole Van Vleck michael Boeger Johnny Barnette (a)
PRoduCeRS’ gRouP Donna Bayliss (a) Terry Bressler sandy Willard Denn (a)
Don Bransford, Chair michael Bosworth (a) Chris Crutchfield
michael Boeger Jim Campbell (a)
ralph Cassady Kent Wiley (a)
sean Doherty I N d u S t Ry A F FA I R S
fro nT coVEr sean and Gus Doherty. i n n Er coVEr Homer, Wendell,
Punch Haskell Walt Trevethan, Chair Jessica, Bryce and Jill lundberg with their dog Gus; Don and Jennifer
Henry Kalfsbeek Don Bransford Traynham with daughters allison and Whitney; Charley and Hilliary
Jim laGrande steve Butler mathews with sons Parker and adam; sean and melissa Doherty
Jerry Cardoso with their children Hannah, Gus and mary.
Bert manuel Keith Davis Photos of these families were taken by Paolo Vescia.
Charley mathews sean Doherty Sandhill Crane photo on page 13 taken by Mary Wurlitzer.
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