Food & Beverages 2012 || Consumer Trends in the Savory Snacks Market in the UK, 2011 || Lidl, Morrisons by aarks222


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									 announces, a new market research report is
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Consumer Trends in the Savory Snacks Market in the UK, 2011


This report provides the results for the Savory Snacks market in the UK from
Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer
Packaged Goods (CPG) consumption habits, and forms part of an overall series
covering all CPG product markets.Its coverage includes, but is not limited to,
consumption behaviors, the extent to which consumer trends influence their
consumption and the value of the market these trends influence, brand and private
label choices as well as retailer choices.
Why was the report written?
Marketers in the Savory Snacks market in the UK face a major challenge.
Understanding market size and segmentation is valuable, but the key to effective
targeting is to know just how valuable specific consumer groups are, and being able
to quantify the impact of consumer trends.This report solves these problems by
providing integrated survey-based data on consumer trends, consumer groups and
market data which show exactly the size of consumer groups, how much of the
Savory Snacks market they account for and which consumer trends drive their

Consumer survey data for the following specific categories: ethnic/traditional
snacks, meat snacks, nuts & seeds, popcorn, potato chips, pretzels and processed
Detailed consumer segmentation based on survey data covering over 26 consumer
groups, 20 consumer trends and consumption frequency for each product category.

Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior
and shows the impact of this on their markets

Key Highlights
In 2011 the total value of the Snacks Market (as determined by our category
coverage) was worth over £3bn. With a couple of stand-out categories in terms of
share attracting the attention some of the smaller categories also offer significant
markets to target in their own right

Table of Contents :

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Savory Snacks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ethnic/traditional Snacks
2.2.2 Meat Snacks
2.2.3 Nuts & Seeds
2.2.4 Popcorn
2.2.5 Potato Chips
2.2.6 Pretzels
2.2.7 Processed Snacks
2.3 Behavioral Trends and Market Value
2.3.1 Ethnic/traditional Snacks
2.3.2 Meat Snacks
2.3.3 Nuts & Seeds
2.3.4 Popcorn
2.3.5 Potato Chips
2.3.6 Pretzels
2.3.7 Processed Snacks
3 Consumption Analysis

For more related Reports Plz follow The link:

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Consumer Trends in the Seasonings, Dressings & Sauces Market in India, 2011

Consumer Trends in the Fish & Seafood Market in Italy, 2011
For More details Plz do contact :

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