slogans

							Fun Quiz: Do YOU know your slogans?
• 1. Just do it! _______
• 2. The few. The proud. The _______
• 3. Live in your world, play in ours
• 4. It keeps going and going and
  going
• 5. Finish the Fight
              More slogans…
• 6. I have good news...I just saved a bunch of
  money on my car insurance by
   switching to ____________
• 7. Eat fresh
• 8. Snap, crackle, pop
• 9. Pizza! Pizza!
• 10. Think outside the bun
      When 2 companies meet…
• SAFECO Field: SAFECO, an insurance and
  investment company, is paying $40 million over
  20 years to get the Seattle Mariners' baseball
  stadium named SAFECO Field. Buying the name
  of a sports arena is one way for companies to
  make their names known.
• NIKE logo on Tiger Woods' hat: Nike is paying
  Tiger Woods about $100 million to use Nike
  products for five years. Pretty smart advertising,
  huh? People really look up to athletes.
• Taco Bell Banner in video game: Taco Bell
  made a "promotional partnership" deal with
  X-Box video games. As a result, people will see
  Taco Bell ads in X-Box games, and X-Box
  promotions in Taco Bell stores
• Old Navy T-Shirt on a woman: Old Navy has
  made this woman a "walking billboard."
  Everywhere she goes with this shirt on, she is
  advertising for Old Navy.
           Review of Propaganda
• Bandwagon: Don’t be the only one without a chair!
• Fear: Chair—Because too much standing can lead to
  death!
• Snob Appeal: Chair LXE: The distinguished name in
  seating
• Plain Folks: Chair 2.0: Seating for every home
• Endorsement: Donald Trump loves firing people from
  the comfort of Chair LXE
• Name Calling: Don’t settle for cheap imitations—buy
  Chair 2.0
• Glittering Generalities: Chair LXE—the best for your
  bum
• Loaded Words: Chair 2.0—comfortable, affordable,
  delightful
                      It’s Your Turn!
• 1. Pick a Product
• 2. Write 8 different slogans (one for each type)
        and 1 logo for your product.
  • LABEL each slogan!
   –   Bandwagon
   –   Fear
   –   Snob Appeal
   –   Plain Folks
   –   Endorsement
   –   Name Calling
   –   Glittering Generalities
   –   Loaded Words