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					      “State of the Art” Advocacy Training



         An Advocacy Webinar from MAZON: A
                  Jewish Response to Hunger


Have no fear! We’ll explain muting, Q&A and other details when we start.
    Topics

   About the Webinar
   Welcome from MAZON
   Factors that Influence Legislators at ALL
    Levels
   Four Keys for Effective Advocacy (including
    the November elections)
   The One Thing That Always Works
   Your Action Steps
About the Webinar

   Muting
   Questions
   Toolbar
   Follow-up Materials
   Recording
Who’s Speaking?
Welcome from MAZON: A Jewish
     Response to Hunger
Where are We Starting From?




Let’s go to the polls!
What is “Advocacy”?

When in doubt, turn to
Wikipedia
“Advocacy is the pursuit of
influencing outcomes —
including public-policy and
resource allocation decisions
within political, economic, and
social systems and institutions
— that directly affect people’s
current lives. (Cohen, 2001)”
Advocacy at ALL Levels




                         Key: The Process for
                         Advocacy is the
                         Same!
But Wait! I’m Not Allowed to Do
Advocacy…

                     Yes, you can

                 More information at:
                 www.clpi.org
Factors of Influence
Potential Factors:

   Personal Relationships      MOST IMPORTANT
    –   Friends
    –   Staff
    –   Family                  Their Constituents
   Jobs / Development Issues
    in Their Districts
                                   Representative
   The Media
                                Democracy reflects and
   Money???                     amplifies the POWER
   The Message                    of the Grassroots
   Their Own Principles and
    Passions
But don’t just take my word for it!
Four Keys to Getting Legislators to
“Listen Up!”



                       What do you want?
                       Who should you ask?
                       How should you ask?
                       Election Activities
What Do You Want?


   You must “Make the
    Ask”
   Two kinds of asks
    –   Policy
    –   Relationship Building
Federal Policy Asks (Examples)

   Child Nutrition Reauthorization
   Tell Congress: Stop Raiding Food Stamp
    Benefits!
   Assistance with an Administrative Agency
   See the Food Research and Action Center
    site for more information

           Key is to ask for something specific
State Policy Asks (Examples)

   Funding for low-income programs
   Assistance with a state administrative agency
   State-level efforts to promote access to fresh
    foods
   Contact MAZON for information about who is
    working on hunger issues in your state
   Other issues?
Relationship Building Asks


                    Site Visit (with State or
                     Federal legislators)
                    Statement in
                     Congressional Record
                     (Federal focused)
                    Newsletter Article
                    Website statement /
                     photos
                    Food Stamp Challenge
Does this work?
Who Should You Ask: Know About
Your Audience
                 Who do they care about? Why are you
                  relevant?
                 What does the elected official care
                  about?
                 Does he or she have staff? Who are
                  they?
                 Resources
                   Who represents you?
                      (Congress.org offers information on
                      Federal AND State legislators)
                   What issues are they interested in?
                         Federal
                         State
How Should You Ask? Follow the
SPIT Rule
How Should You Ask? Developing
your Message

 Be Specific
 Be Personal (and Positive!)
  –    Your personal story matters!
       How does your work benefit the
       legislator’s constituents? What
       anecdotes can you develop to
       demonstrate the value you bring
       to the community?
How Should You Ask? Developing
your Message


 Be Informative
 Be Trustworthy
 … Oh, and be brief: The Five
  Minute / One Screen Rule (it
  doesn’t go with the acronym,
  but it’s still important)
Message Delivery Strategies: How
to Structure a Group Lobby Visit

   Constituent focus
   Coordination
    –   Who will speak
    –   Who will facilitate
   Who has the best
    story associated
    with your policy
    issues?
   Make the Ask
Three Things You Can Do in an
Election Year
Make Sure You Know the Rules

   Main rule: Non-partisan, voter registration oriented
    activities are OK. “Electioneering” (i.e., picking a
    preferred candidate) is not.
   See the CLPI site’s FAQ on elections
Learn About the Candidates and
Issues

 Ballot Initiatives Strategy Center:
  www.ballot.org
 Congress.org: www.congress.org
 Open Secrets: www.opensecrets.org
 Vote Smart: www.vote-smart.org
 League of Women Voters: www.lwv.org
 Independent Sector:
www.independentsector.org/election_resources
Voter Drives / GOTV

   Why: Getting like-minded people out to vote
    will only help your cause.
   Your role – Provide resources:
    –   Flyers
    –   Business cards
    –   Online and voice mail greetings
   The role of your volunteers, visitors, and
    supporters: Distribute far and wide
   The message? Register and Vote!
The One Little Thing That Makes ALL
the Difference

                                   Persistence

                       Nothing in the world can take the
                       place of Persistence. Talent will not;
                       nothing is more common than
                       unsuccessful men with talent.
                       Genius will not; unrewarded genius
                       is almost a proverb. Education will
                       not; the world is full of educated
                       derelicts. Persistence and
                       Determination alone are omnipotent.
                       The slogan “Press On”, has solved
                       and will always solve the problems
                       of the human race.

                                             Calvin Coolidge
Persistence can grind an iron beam down into a needle.
How can YOU be more persistent?

   Participate in calls to action made by
    colleagues like FRAC, Feeding America and
    state and local advocacy groups
   Set up a local site visit or district meeting
   Ask elected officials to submit statements
    (Global Child Nutrition Month; Recent
    Awards, etc.)
   Connect with legislators in DC (the PB&J
    summit is a perfect example!)
Advocacy Partners

   Center on Budget             Coalition for Human
    and Policy Priorities         Needs
    –   http://www.cbpp.org       –   http://www.chn.org/
    –   (202) 408-1080            –   (202) 223-2532
   Food Research and            Feeding America
    Action Center                 –   http://feedingameric
    (FRAC).                           a.org
    –   http://frac.org           –   (312) 263-2303
   (202) 986-2200
Wrap Up and Q&A

				
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