Female Cyclists in Las Vegas Raise Awareness for Ovarian Cancer

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Media Contact: Stephanie Forte, sforte@fortecreativemedia.com
               o. 702.898.2547 c. 702.596.9866
               Whitney Boland, bolandwm@gmail.com
               c. 513.304.5835

Background: www.herafoundation.org

    Female Cyclists in Las Vegas Raise Awareness for Ovarian Cancer
   USA CRITS Finals and Mountain’s Edge Cactus Cup to benefit HERA Foundation and
                              ovarian cancer research

(July 31, 2008—Carbondale, Colo.) On September 25, professional cyclist Kelly Benjamin, a
1997 graduate of the University of Las Vegas (UNLV), will return to Las Vegas to race in the USA
CRITS Finals (www.usacrits.com) at the Mandalay Bay Resort and Casino. The former UNLV
swimmer, who competed in the 100 butterfly and 50 and 100 freestyle events, has spent a lot of
time on the winner’s podium this race season. Now, Benjamin will vy for the title of best female
criterium racer in the world. Like other women in the race, she’ll wear a teal race number and
bracelet—the official color of the fight against ovarian cancer—because this former firefighter will
also be lending a hand in the battle against ovarian cancer, an under-recognized threat to women’s

September is Ovarian Cancer Awareness Month, and cycling event organizer Swagger has added
fundraising and awareness components to benefit the HERA Women’s Cancer Foundation to two of
its September events in Las Vegas: the USA CRITS Finals, a nationally televised event that decides
the world champion male and female criterium racers and the Mountain’s Edge Cactus Cup
(www.cactuscuplasvegas.com) a three-day mountain bike race and festival September 19–21 at
Mountain’s Edge (9700 S. Buffalo Drive) in Southwest Las Vegas. Both events take place in
conjunction with the Interbike International Bicycle Expo.

“As a professional athlete, a part of the job is inspiring and educating other women. In some cases,
that goes beyond the bike,” explains pro-cyclist Kelly Benjamin, 32, of team Cheerwine, who was
formerly coached by UNLV’s Jim Reitz in swimming. “I love seeing women out riding who are
healthy and happy. By raising awareness of ovarian cancer, we have a chance to reach a broad base
of women with information that can save lives…so there can be more women on their bike
embracing life.”
HERA Foundation USA CRITS & Cactus Cup - 2

Benjamin is a contender for the winner's podium, according to cycling experts such Chris Spaeth,
editor of VeloBios.com. "Benjamin proved that she’s one of the most consistent riders on the
domestic circuit with her overall win of the 2006 International Cycling Classic, Superweek” says
Spaeth. “ Benjamin is a powerful sprinter and in this year she could certainly deliver the win.”

“When you can combine your passion with helping achieve the greater good, it’s an easy choice,”
explains Heather Fisher, also a UNLV alumna and owner of Las Vegas Cyclery and Escape
Adventure Tour, both of which are sponsors of the upcoming cycling events. “When you
participate on your bike or sponsor events that initiate change in the world, it becomes something
more than a fun race or good marketing opportunity. It has a very real impact on the lives of women
and their families. As sponsors, we’re able to reach beyond the boundaries of the cycling
community and deliver a message of hope.”

About Swagger
The USA CRITS Finals is produced by Swagger, a company with more than 50 years of combined
experience as a sports-marketing and event-management organization. The nation’s leading
producer of criterium racing, Swagger currently produces over 40 criterium events, including
America’s premier criterium, the Twilight Criterium in Athens, Ga., a race that’s enjoyed
tremendous success since 1980.

About HERA Partners in Action
The HERA Partners in Action program enables companies to “give back” a portion of sales from a
product or group of products to the HERA Women’s Cancer Foundation. Designated Partners in
Action products include hangtags that educate consumers about ovarian cancer facts and
symptoms. The Partners in Action program includes outdoor gear manufacturers such as Bronwen,
BlueWater Ropes, www.climbingholds.com, Dare to Dream Expedition, Etch, Evolv, Her Sports
magazine, MadRock, Petzl, Women’s Adventure magazine and Zensah Performance Apparel. For
more information, contact Stephanie Forte at Forte Creative Media, 702.898.2547.

About the HERA Foundation
The HERA (Health, Empowerment, Research and Awareness) Foundation is a registered 501 (c) 3,
whose mission is to stop the loss of mothers, daughters, wives, sisters, partners and girlfriends from
ovarian cancer by empowering women to take control of their health, empowering the medical
community to find new directions in ovarian cancer research and empowering communities to
provide support. For more information, visit www.herafoundation.org. To schedule an interview
with HERA Foundation founder Sean Patrick, please call 970.948.7360.


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