Self Empowerment Series
In this series of empowerment, as reflected in our Women’s
power, Facebook, Twitter, YouTube and Google plus pages, we
focus on empowerment of entrepreneurs
‘Knowledge IS . 2012
HELPS SOCIETY ~
SO DOES ENCYCLOPEDIA ~
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Is Twitter, Facebook or Google+ The Best Social Networking Site For Your
Although grouped as ‘social networking sites’, when rivalry & peculiarities are considered,
commonality amongst the 3 titans almost ends there. It almost reminds you of West European
principalities competing & cutting each other’s soldiers that enticed exploration of the
‘resterners’ - cut throat competition between the ‘principalities’ of this network entices
exploration of technology & psychology.
However, unlike resentment of the former, this competition finds no haters.
Forget firms, clash of the titans, because in fact, it has percolated to the lesser mortals.
Almost like scribes orgasmically writing about clashing politicians, endorsing our headline,
even bloggers – the secondary reporters, have joined in the speculative fray. As if uniting all,
‘Which is the best among the 3?’ suddenly emerges as a common query.
With them choosing different dates of birth & boasting avid followers – who are happy with
what they use, & probing almost amounting to comparing apples with oranges, choosing the
best isn’t easy. If trend is anything to go by, while Twitter with 350 million users &
Facebook with 800 million can even make a pivotal shift in Net access & almost govern
human behavior. Google+, the newest baby of the search engine dinosaur, Google, even
boasts a growth spurt at 40 million. With it bridging the gaps in the other two, its facilities
amaze me, not the catching up.
Although message delivery, as a way of spread, is offered by all 3, like the making of a
superstar, large follower count gives boost & boast to firms attached to all, & firms crave for
a date with 5% of those followers who really matter in all - it’s the differing services that
make the 3 titans distinct, if not essential.
FACEBOOK: Designed by a few uni geeks in a room, launched in 2004, & aimed at bringing
friends & families above the age of 13 together – not quite clients, Facebook drags both
underage kids & traditional housewives to their PCs. Changing human behavior, this brand
challenges mighty search engines.
PROS: Like in Twitter, messages can be offered to follower's screens or sent to them
directly. But then those aren’t limited by the magical 140 characters. Having the facility to
create pages reflecting aspects, it allows the uploading of person tagged pics & videos to the
right page that can be liked or commented upon in a stream. As if proving ‘picture tells a
thousand words,' while intense interest in family pics brings women to their PCs – even
disproves women prefer audio alone, comments on those & chat almost makes them glued.
Addiction isn’t unheard of. When apps & games are added, even men don’t claim immunity.
And when firms show keenness, akin to the glamour of ‘fan’ & ‘followers’, its Fan page that
can go viral forms the mum of all temptations there.
Almost reminding body – gut bug symbiosis, Facebook & Obama campaign symbiotically
and are boosted by each other. While enhancing video chat, the addition of Skype has made it
even bigger, and cheaper ads there is making smaller firms larger. Matching counts, firms
have made millions there. Matching counts again, the Google search engine has turned
envious, if not silently hostile.
GAPS: This home invading giant has limits, however. Designed to protect privacy of friends
& families, it needs an OK to view contents. Parallel to it not being very user-friendly, errors
in texts, which routinely happens, can be deleted alone, not edited. Strangely, almost as a
double tragedy, while access to followers alone limits exposure, it’s the exposure to all
followers that painfully limits expression. Even if not disorderly, a drunken or wild
expression like ‘My boss is fat’ can slim one's earnings. While uploaded goods are de jure
Facebook’s, when spies feast on them they are de facto company’s too.
TWITTER: Popularized by Iran revolt & taken up by CNN; Twitter has become a major
brand – especially for instant news delivery.
PROS: Unlike Facebook, Twitter is a public forum that knows publicity alone. A 140
character message can be put on the follower's stream, sent to them as a direct message, or
even to unaware non followers. While the latter makes sending an unasked message to even
President Obama possible, unlike subscription gathered emails, mere search brings
@usernames here. Even if not a follower again, its #word system aids in finding tweets that
can be retweeted to bring people together – as designed.
Parallel to its fame & limits, there are Twitter aiding sites & software that send timed tweets,
do follow/unfollow, calculate Tweet reach, search #word & even dedicate pages for a
particular #. Aiding viral spread, its swiftness, followings, #search, RT, @tweets &
recognition by Google search even makes it a viral king because it epitomizes the viral spread
of messages. Firms couldn’t ask for more. Although not quite for photographers or good for
campaigners, it is good for ‘newscasters’. And when titanic rivalry is added, irate Facebook
turns nice when campaigns against it is let loose here. It suddenly grabs a ‘messiah.' Even
ordinary sinners couldn’t ask for more.
GAPS: This ‘messiah,' however, has gaps. While allowed 140 characters restrict & deleting
alone, not editing, is possible if faulty, even if correct. Follower @ PC is crucial – lest it
vanish down under. In addition, unless retweeted, like posts, message are seen by the
Although created as a social facility, with most sending invites to their sites & products, it’s
getting as ‘commercial’ as Christmas. Consequently, diagnosing bigwigs, if not an outright
celebrity, following few & many followers alone seem to air in the realm of ‘people talk &
listen’ – as it was designed. Diagnosing a propagator with many tweets, 10K following &10K
followers endorses ‘everybody talks, nobody listens.' While the former has landed irate
leaders in political soup, the latter brings little soup despite a large following. While 0 tweets
& 100 followers either surprises or airs auto-follow, @tweet from 0 following airs spam that
Seeing ideal in human dealings – even in making & breaking ties (follow/unfollow), while
this social construct dislikes & disallows automation, getting overloaded by 1K ac. creators, it
hates software. With it protectively altering rules & canceling accounts without reason,
earned 40K followers & brand username can just vanish. Suddenly, it as ‘cancellation king’
GOOGLE+ Although a brandless baby born in June 2011 & is fighting against mighty brands
like Facebook & Twitter, Google+, also spoken of as Google Plus or just G+, by November,
was able to deliver Google pages for firms. But then, how does this thinking baby fare against
the other two grownups?
WITH TWITTER: Matching Twitter, following doesn’t need an okay here. The message can
be made public; its share button mimics RT & + mimics Twitter’s @. But then, Google+
messages aren’t limited by ‘140’ & tend to last longer. While they can be commented upon &
even Google plussed to add honor, adding beauty editing of pics adds to honor of
photographers who relish it.
WITH FACEBOOK: Like in Facebook, messages can be commented upon, pics tagged, chat
done, games played and pages created here. Unlike Facebook, however, following doesn’t
need one’s OK, messages can be made public & access to public messages don’t need
following. Editing of mistakes here has been a great bonus for scribes, who are increasingly
BEYOND BOTH: Splitting views into private & public, we do not wish to share all our
views to the public, as in Twitter or even to all our followers, as in Facebook. Almost
mimicking targeted ads, its system of putting people into circles e.g., friends, family,
colleagues etc, & then targeting messages at them gives them full control. Selecting even
persons, it mimics emails. Almost reminding us of the free airing of sins to the churchman,
this in fact lessens fear & enhances expression. In the stream, while easy editing and not the
deleting alone of text errors has greatly helped scribes, the editing of pics has almost made it
an arts gallery for keen photographers.
More than RT, both visible ‘What’s hot’ & less visible and less used Sparks brings top stories
that enhance followings. As if tracing, Digg, its +1 button recommends a story, not just to
followers but to the world. With there being nothing called natural search results, it loving its
baby & desperately wanting to enhance its growth spurt, Google proudly boasts +1 in its
search results & loves sites that have the icon. While this can bring sites to its first page,
Google, as a dinosaur of searching species, can convert those results to clicks. Although all
have mobile apps it allows real-time group chat. When all is said & done, unlike in others,
data can be downloaded & made one’s own.
Although its +page, allows firms to express sectors like in Facebook, it’s the less known &
rather brashly named ‘Hangout’ that is causing a gold rush like Facebook’s Fan page.
Although audio/visual exchange isn’t new, it’s the double screen & real-time interaction with
10 people at a time that makes this special. Giving a sense of all watching in a room, while
YouTube video in one & author in the other screen itself gives an anchor effect, live
performance even makes one a star. While this made the Dalai Lama & Desmond Tutu
interact when Chinese weight was too big to allow the Lama entry to the African tip nation, it
has made one lady sell records.
Furthermore, while power point & other presentations make it a webinar, live corrections of
files & their sharing effectively makes it a round table conference. With the addition of ‘it’s
free’ makes it ‘God given’ even to atheists with small business & big ideas, the addition of
‘mobile hangout’ erases the ‘held up in traffic’ excuse.
While social sites have changed ways of ordinary mortals, going further than this, it is also
changing the ways of firm mortals. While it makes Skype marrying Facebook visibly sweat,
its need for plug-ins, not large download as in Skype, makes even the latter quietly perspire.
Its ‘Google on air’ broadcast could irritate broadcasters.
PROBLEMS: All good things aren’t always good. While imagination of Google becoming
the all knowing future church can bring fear, both its secretive & freely expressed texts can
bring conjugal discontent. Addiction foments another fear.
FINALLY Not being a cartel like of petrol, the clash of the titans benefits ordinary mortals &
makes them the winners. If, however, I was forced to put my money on 1, I would go for
Google plus. But then, if let loose, tracing Warren Buffet, not putting all his eggs in a basket
or supermarket’s ‘every little helps’ I would choose all 3 & call myself wise. But then again,
the allied app, SGPlus, allows access to the other two right at Google+!!
Watch this Google plus article in video
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