Creating and Sustaining a Winning Fan Page on Facebook Presentation

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Creating and Sustaining a Winning Fan Page on Facebook Presentation Powered By Docstoc
					   Creating and
Sustaining Winning
   “Fan pages”
   on Facebook
Facebook Ads




     Incentives




       Website

Conversions
Creating A Facebook Business Page – Search Tips



    The About Box
    One of the few areas
    that you are allowed
     text. Provide some
     relevant keywords
      along with a good
         description.
Creating A Facebook Business Page – Search Tips


    The Info Button
     Another good field to
    add keyword rich text
     and inbound links to
     your site. Make sure
    to include address for
        local searches
Creating A Facebook Business Page – Search Tips



   Make sure to
 publish content
from your sites in
addition to status
    updates.
Making The Most of Your Page



             VS
                     Announcing Your Page


                 The usual way
               suggest to friends




Gets lost in your
 Facebook mail
                 Announcing Your Page




Send them an
email directly
Applications & App Providers
                     Applications– RSS Graffiti

 RSS Graffiti automatically
publishes to your feed. You
  set a delay time, and a
schedule of checking your
   feed for new content.
          Applications– YouTube Video Box




  Input URL’s of YouTube
videos and they show up on
   your page and in a tab.
                     Applications - ShopTAB




Add products right
into your Facebook
       page.
Applications- Wildfire
          Applications- Reveal – Non Reveal Tabs

Non Fan                         Fan
Facebook Ads – Paid Media
                Facebook Ads – Paid Media




By segmenting our ads, our cost per lead reduced close to
           40% compared to broad campaign
Facebook Ads – Paid Media




  * Facebook Dashboard chart is not Jet Blue’s Campaign
Facebook Insights
Earned Media: What is Engagement on Facebook?


                Educational

                Entertaining

                 Exclusives
  What’s the
strategy here?

What’s feeding
 your posts?
Is it just about
       you?
Case Study
3 “Tags” on
  this post


                Facebook enabled
                comments on log


Youtube Video
 embedded on
facebook page
Results - Facebook




       Facebook Referring Traffic
        Overall traffic to the site grew 40% for the month
        Highest conversion rate of any referring or organic traffic – 3.74%
        Over 800 Video Views, 522 new likes
     facebook.com/pathinteractive


               @rubenq



http://www.linkedin.com/in/rubenquinones

				
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