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									                                                                                               MBA-Agribusiness                                  P R O S P E C T U S

                                                                                               To bring a Sea Change in Agri-Business

                                                             Graphic Cell, Ph.: 0674-2551295
Centre for Agri-Management
Department of Business Administration
Utkal University, Vani Vihar Bhubaneswar - 751004
Phone : 0674-2585035, 2587496, Fax : 0674-2585035                                                                       Centre for Agri - Management
E-mail :, website:
                                                                                                                        Utkal University - Bhubaneswar
                                                                                                                       Overview of the
                                                                                                                       Centre for Agri-Management (CAM)

                                                                                                                       The Centre for Agri-management (CAM) is successfully
                                                                                                                       functioning under the Department of Business
                                                                                                                       Administration, Utkal University, Bhubaneswar since
                                                                                                                       2006. The Department of Business Administration was
                                                                                                                       set up in 1984 with the objective of providing quality
                                                                                                                       management education and to reach out to people who
                                                                                                                       are deprived of the same for higher fee structures
                                                                                                                       prevailing in various privately managed institutions.
                                                                                                                       The Centre is first of its kind in Eastern India.
                                                                                                                       In due course the Centre is fully equipped with in-house
                                                                                                                       and guest faculties from various reputed institutions
                                                                                                                       and empanelled consultants and trainers from
                The University                                                                                         government and private sectors to take up the
                                                                                                                       academics, research and consultancy activities of the
Utkal University, Bhubaneswar is the oldest university       university in the country. The Utkal University is NAAC                                                              Our Mission
                                                                                                                       Centre. CAM has signed MOU with APICOL, Govt. of
in Orissa and the 17th oldest university in India. It is a   Accredited since 2004.Utkal University is recognized by   Orissa for doing different project work related to         “To support all agribusiness organizations, institutions and
teaching-cum-affiliating university that has produced        the UGC.                                                  agribusiness and food sectors.                             community at large to enhance their effectiveness through our
some of the best brains in India. The University ranks                                                                                                                            educational and other professional activities”
                                                             This campus is emerging as a potential hub to impart          A.   CAM is conducting EDP for Ministry of Food
among the first few in the country in the field of           education, training and entrepreneurship development               Processing Industries.                            Our Vision
academic and research output. The University is              skills, to the youth, women and marginalized sections                                                                To develop CAM in to a Complete Agribusiness Management
                                                                                                                           B. Conducting Agri-Clinic programme for
making its mark at the national and international levels     of society.                                                                                                          institute addressing the issues of agricultural education,
                                                                                                                              Agriculture graduates, which is sponsored by
in a number of frontier areas of Science, Social Science,                                                                                                                         consultancy and research and to create a platform for various
                                                             The campus is at the heart of Bhubaneswar city and               MANAGE (an Autonomous body of Ministry of
Technology, Medicine and Management etc.                                                                                                                                          aspirants to learn, improvise and deliver their services for better
                                                             right on NH-5. It is nearly 3 km from both the main              Agriculture, GOI, New Delhi),
There are nearly 4,000 students in the post-graduate                                                                                                                              sectoral prospect in the region.
                                                             railway station at Master Canteen and bus stand at            C. Empanelled consultants for National Institute
departments at Vani Vihar. This is the largest affiliating   Baramunda. and 5Km from airport, 3Km from station.               of Food Technology Entrepreneurship and             Objectives
                                                                                                                              Management (NIFTEM)                                 To achieve academic excellence in the field of Agribusiness
                                                                                                                                                                                  Management, Project Management of agriculture and allied
                                                                                                                                                                                  sectors and on farm and off farm enterprise developments.
                                                                             Course Structure of                                                           Diverse Teaching Methods
                                                                             The MBA (Agri-Business)                                                       As part of the program, you'll learn in a variety of ways,
                                                                                                                                                           including case studies, role-plays, and simulations. Because
                                                                                                                                                           we know that no one approach can effectively address the
                                                                             Under the Semester System                                                     range of challenges you'll encounter throughout your career,
                                                                             Semester-1                                                                    this diverse education is designed to give you the breadth and
                                                                                1. Organizational Behavior                                                 depth of skills and experience you'll need for success.
                                                                                2. Marketing Management
                                                                                3. Economics Analysis for Agribusiness-I                                   We choose the most appropriate method for each subject. For
                                                                                4. Business statistics                                                     example, a strategy course might use case studies while an
                                                                                5. Financial Accounting
                                                                                                                                                           accounting course might combine discussions and case
                                                                                6. Communication for Management
                                                                                7. Management information System                                           studies.
                                                                                8. Agribusiness cooperative Management
                                                                                9. Production & Operations Management
                                                                                                                                                           Teaching Methods
                                                                                10. CSR and Strategic Issues in Development Organizations                      · Case studies                    · Discussions
                                                                             Semester-II                                                                       · Face-to-face feedback           · Learning labs
                                                                                11. Commodity Trading & Collateral Management
                                                                                12. Financial Management in Agribusiness                                       · Problem-solving sessions        · Role-plays
                                                                                13. Human Resource Management
                                                                                14. Marketing Research and Rural Research Methods                              · Simulations                     · Team projects
                                                                                15. Financial Markets and Services                                             · Theoretical overviews
                                                                                16. Legal Aspects in Business
                                                                                17. Agriculture Input Marketing
                                                                                18. Economic Analysis for Agribusiness-II
                                                                                19. Procurement Management
                                                                                                                                                                                 TEACHING METHOD MIX                        1st Year : Build the Foundation
                                                                                20. Supply Chain Management in Agri-Business
Examination Structure                                                        Semester-III
                                                                                21. Summer intensive project
                                                                                                                                                             Case Study
                                                                                                                                                                                       BY CLASS
                                                                                                                                                                                                                               Theoretical analysis
                                                                                                                                                                              100%          100%            100%
1. Curriculum: The two year MBA course has been divided into four               22. Rural Marketing                                                                                                                                                           Basic Core Courses
                                                                                                                                                                                                                               Quantitative analysis and
   semesters.                                                                   23. Management of Micro Financing Institutions
                                                                                                                                                                                                                               decision-making methodology
2. Summer Training: At the end of the second semester a student has to          24. Strategic Food and Agro Marketing
   undergo on the-job training during May-July in an organization for 6-8       25. Strategic Management                                                                                                                       Knowledge infunctional
   weeks to gain practical insight into the real life business.                 26. Sales and Distribution Management                                                                                                          areas
3. Examination: Each paper carries 100 marks. All the theory paper of 100       27. Rural Environment & Institutions
   marks each will have the following components.                               28. Risk management in Agribusiness
    A).   I)   Mid term(Quiz/assignments/presentation/class participation,      29. Advertising and Communication                                                                                         Evaluating         2nd Year : Customize to suit
                                                                                                                                                            SAMPLE          Managerial    Strategic
               etc). - 30 marks                                                 30. Entrepreneurship and Project Management                                 CLASSES                                     Entrepreneurial          your future career goals
                                                                                                                                                                             Finance     Leadership
                                                                             Semester-IV                                                                                                                 Opportunities
          ii) End Semester Examination -70 marks having 3 hours duration
                                                                                31. Field Work                                                                                                                                 Integrated management skills   PLATFORM Seminars
Each candidate has to secure at least 40% marks separately in a paper and       32. International Trade in Agricultural products                                                                                                                              or Advanced Seminars
50% marks in the aggregate in order to pass. The class will be awarded as       33. Quality Management in Agri-Business                                                                                                        Specialized courses in         (Research Report)
follows:                                                                        34. Development Communication and Social Marketing                                                                                             functional areas
50% but less than 60%- Second Class                                                                                                                                                                                                                           Advance Electives
                                                                             Besides this; students have to take non credit courses in Basic Agriculture
60% and above- First class                                                   Science & other subject as per demand of the sector.
                                                                                                                               In House Faculty                                           Visiting Faculty
                                                                                                                               Dr. Sabyasachi Rath, Ph.D.      Ms. Sarita Das             Dr Ranjan Bal            Utkal University, Bhubaneswar
                                                                                                                               M.Sc (Ag), Hort., MBA           MBA (Agribusiness), DRM,   Dr. K. K. Rout           OUAT, Bhubaneswar
                                                                                                                               Professor & Course Head         MDP (IIML)                 Mr. K V S Krishnamohan   AMB, Hyderabad
                                                                                                                               Dr. Benudhar Bhuyan                                        Prof P. Prasad Rao       ICFAI, Hyderabad
                                                                                                                               M.Sc (Agriculture Economics),   Sukumar Dash               Mr. Durga Rath           DCB, Kolkata
                                                                                                                               Ph.D, Agril. Economics          MBA (FMS), Delhi
                                                                  o   Strong emphasis is laid on building analytical                                                                      Dr. K. S Ramesh          ASCII, Hyderabad
                                                                                                                               Professor                       University
                                                                      capability among the students through participation                                      Faculty                    Mr. Bhasyam Seshan       NCDEX, Mumbai
                                                                      and presentation of cases ranging from brief business    Manoj Bal                                                  Mr. Lingaraj Lenka       CGM, Eastern Media Ltd.
                                                                      situation analysis to functional cases in each stream.   M.Sc (Ag), PGDABM (Manage),
                                                                                                                                                            Mrs. Anuradha                 Mr. Subash Pattnaik      CEO, SG Biofuels
                                                                                                                               MDP (IIML)
                                                                  o   Students with different backgrounds, qualifications                                   MCA                           Mr. Nisith Parida        Ex-CEO, Bharati AXA
                                                                      and learning styles are encouraged to bring in their                                  Faculty
                                                                                                                                                                                          Dr. T. K. Pany           Ravenshaw University, Cuttack
                                                                      experiences and perspectives as key learning. In both    Sukanta Kumar Samal
                                                                                                                               M.Sc (Ag), PGDRM (XIMB), MDP Dr. Biswshree Mohanty         Prof Sunita Mall         IMIS, Bhubaneswar
                                                                      individual and team-based projects, students
                                                                      constantly challenge themselves and are inspired to      (IIML)                       Ph.D in English, MBA          Prof. Mangesh Dash       IMIS, Bhubaneswar
                                                                      give their best in an academically rigorous yet open-    Faculty                      Faculty                       Dr. B. P. Patra          XIM, Bhubaneswar
                                                                      minded environment.                                                                                                 Prof. Gaikwad            IIM, Ahmadabad
                                                                  o    Team work and peer learning is one of the key focus     Faculty Members of the Deptt.
                                                                      areas at CAM. Tasks/assignments are designed in          Dr. P. K. Sahoo     Dr. J. K. Panda    Dr. S. S. Debasis
                                                                      such a fashion that these involve a lot of group work    Dr. P. K. Mohanty   Dr. B. B. Mishra   Dr. D. Sahu
                                                                      and interaction among students. All this enables         Dr. N. C. Kar       Er. P. C. Rath     Dr. R. Sahoo
                                                                      student learn interpersonal skills and group
                                                                      dynamics; an extremely essential requirement for
Teaching and training is important but creating a thirst for          later part of their lives.
knowledge by questioning, encouraging and challenging, is the
most crucial task. This thirst is quenched by CAM's pedagogical
approach to management education, which provokes students
to think beyond text books and encourages them to construct                              Motivation
their own bridges to find real time solutions.
    o    At CAM classroom learning is highly interactive
        involving case studies, simulations and exercises,
        individual & group presentations, role-plays and live                           Collaborative
                                                                         Intellectual                   Communication
        projects.                                                       Engagement
    o   Lectures and seminars from distinguished speakers
        from academia and industry are included in the
        curriculum to keep students updated on emerging
        trends in the industry and economy.                                             Moderation

    o   The teaching methodology is designed to enhance
        originality of thoughts, creativity in decision making
        and building managerial competence.
                                                                   and other related areas catering to needs of the participants.    The selection for the MBA(Agribusiness) is based upon the past
                                                                   Besides all leading journals, newspapers, magazines etc are       academic per formance of candidates, test scores
                                                                   available in the library.                                         {CAT/MAT/MANAGE/UMT (Utkal University Admission Test)}
                                                                   Classroom : Spacious well lit classrooms to facilitate the        followed by group discussion and personal interview. The
                                                                   teaching and learning process. Equipped with modern AV aids.      candidates , those who have not appeared CAT/MAT/MANAGE
                                                                   Classrooms designed for traditional lectures and group            admission test, have to appear UMT(Utkal University Admission
                                                                   discussions.                                                      Test) in the University Campus , Bhubaneswar and the date will
                                                                                                                                     be intimated to applicants thru separate mail/ letter/phone
                                                                   Computer Resource Centre : The Information Technology
                                                                   infrastructure is a significant factor in providing quality
                                                                                                                                     Eligibility :
                                                                   management education. Computer resources centre provides
                                                                   IT resources to students, faculty and staff. The Department's     The candidate must hold at least a Bachelor's degree or
                                                                   Computer Center has the best learning ambience in the state       equivalent qualification in any discipline with at least 50% (45%
                                                                   and has a uniquely laid out computer center, networked with       for SC/ST) marks or equivalent from a University or Institution
                                                                   dedicated servers having e-com. Software(with special             and have an interest in Agriculture, Agro/Food Processing, Rural
Parija Library : The UTKAL University Library (Parija Library)     assistance from UGC) . The University has technological           and allied sectors. The Bachelor's Degree or equivalent
was established in 1946 having 337695 Nos. of books and            advanced learning aids and fully equipped Internet and            qualification obtained by the candidates must entail a minimum
336 nos. of journals, both Indian and foreign are 3673 nos. of     advanced computer labs, seminar hall, etc. The university has     of three years of education after completing higher secondary
Manuscripts .The Library is completely housed in its own           introduced e-governance from the last academic session.           schooling (10+2) or equivalent.
building inside the campus. The Library also caters to the                                                                           OR
                                                                   Hostel : Hostel Facilities (separate for boys and girls)          The candidate must hold a Bachelor's Degree in Agriculture
needs of all types of readers by borrowing
                                                                   accommodating about 60 persons comfortably. Spacious and          Sciences or in Agriculture-related disciplines, with at least 50%
books/journals/Photo copies of non-loan able articles and
                                                                   well furnished guest rooms. Institute hostel has mess with        marks or equivalent.
journals from National and Libraries on Inter-Library loan
                                                                   modern kitchen and runs under most hygienic conditions.           Final year graduating students, who expect to get results before
basis. Working hours of the Library are from 9.00 A.M. to 9.00
P.M. on every working day.                                         Student's Health Care : The University Health Centre is           August 2012 can also apply.
                                                                   located in the campus within easy reach of all the students. It
Besides the Parija Library Centre has a highly specialized, well
                                                                   is attended by full time qualified Specialists in General
stocked and furnished library having about 15,000 volumes of
                                                                   Medicine & etc. One may need it at any time. Consultation and
latest books on Agricultue, Agribusiness, cooperation, areas
                                                                   Medicines are all free of cost.
of Functional Management such as Finance, Accounts,
Banking , Economics, Rural Development, Law, Computers
                                                                                                                                                  EQUITY FOR EQUITY

                                                                 Management”, payable at Bhubaneswar. Application form can
                                                                 also be downloaded from Centre's website
                                                                 ( and filled-in application along with fee           Our
                                                                 may be sent to:
                                                                          Centre Head
                                                                          Centre For Agri-Management
                                                                          Department of Business Administration
                                                                          Utkal University, Vani Vihar, Bhubaneswar-751004
                                                                 Fee & Expenses : The course fee for 2 year program is Rs.
                                                                 2,55,000/- payable in two instalments. The fee for
                                                                 international students and students sponsored by NRI's /
                                                                 PIO's is $10,500. This does not include mess charges, hostel
                                                                 rent & electricity , transporting charges and other personal
Reservation : The Reservation for SC / ST / OBC / PWD            Loan Facilities : Majority of the students admitted to the course
candidates is applicable as per the UGC rules, subject to        previously have availed the educational loan from various
meeting the other eligibility criteria for admission.            Banks.
Foreign Students : Foreign students can be admitted under the    Sponsored Candidates : In the admission process, sponsored
open and sponsored category. They may submit GMAT or any         candidates are given due weightage for their experience.
equivalent scores. Foreign students should be well versed in     Candidates can take admission under the following five
                                                                 categories of sponsorship:
English language. TOEFL scores would be accepted as an
                                                                     I) Sponsored by the Agri-Input Companies and Agri-
indicator of the same.                                                    Business Corporates.
How to Apply : The candidates will submit the complete form to       ii) Plantation owners.
the Department along with a crossed Demand Draft for                 iii) Sponsorship by Central and State Governments.
Rs.500/- (Rs.450/- for SC/ST/PWD candidates, with relevant           iv) Sponsorship by International agencies and SAARC
certificates), international students may send Pay Order                  countries.
equivalent to INR 1000 drawn in favour of “Centre For Agri-          v) In addition to above, candidates can also be sponsored
                                                                          by NRls and PIOs.

Last Date of Submission of Application Form:-28/06/2012

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