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Social Media Hot Tips


New to Social Media? What to improve your online presence, productivity and business profile? Social Media Hot Tips will help you get started, and step you though the key elements to success on the most popular sites: Facebook, Twitter, YouTube, SlideShare, MySpace, LinkedIn, WordPress, Blogger, Flickr, and Digg.

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									                        SOCIAL MEDIA TIPS


Facebook is a social networking site that combines blogs, online forums and groups,
photo-sharing, smart applications and interaction among friends.


   1. Encourage audience engagement and participation by making your posts
      fun, timely and engaging, e.g. run a competition, and ask your fans to join in
      with you.

   2. Place manual posts on Facebook as they are weighted more highly than
      those automated, and it shows your fans you care enough to personalise
      each message, and respond to their queries and opinions.

   3. Stand out with rich media by using videos and photos to make your content
      get noticed by fans, and Facebook.

   4. Remove default applications from your profile that are not needed by
      clicking on Applications > Edit, and selecting the applications to delete.

   5. Select preferred topics of your audience by analysing the average numbers
      of comments and likes to your posts, and taking note of content popularity.


A micro-blogging and social networking website, Twitter enables users to send and
read each other’s updates, known as tweets.


   1. Tweet with a purpose to announce a new product, press release or link,
      rather than tell the world you are hungry.

   2. Share compelling content fast and easy from your mobile using an
      application such as Twittai, Twirl, GroupTweet or Twitxr.

   3. Perform keyword research by typing keywords into Twitter’s search function
      to find information on a topic or keyword, and see what others are saying
      about it.
   4. Maintain your privacy (as required) by going into Preferences > Change
      Your Settings, to allow only those authorised by you to read your updates and
      access your personal information.

   5. Get noticed by Google and increase your profile’s popularity the more
      you include links to your blog or website in your tweets. Make use of a link
      shortener such as, which allows you to also track your clicks.


A popular video sharing website, YouTube users can upload, share and view videos


   1. Create more ‘How-to’ videos to give instruction, as millions of people are
      constantly search for information on how to accomplish a task or learn about a
      certain topic. This will help to promote you and your brand as an expert in
      your niche area.

   2. Include a link in every video you post by typing your website’s URL in the
      description area. This will ensure that people can visit your website for more
      information after watching the video.

   3. Branch each video you create by adding the URL and logo associated with
      your brand.

   4. Keep it short and simple by making your videos no longer than 5-6 minutes.
      Create a series of videos for additional content when required.

   5. Promote your videos by using social media, emailing marketing, forum and
      blog posting, and other methods to increase traffic.


SlideShare promotes professional networking through the sharing and collaboration
of business media, and allows the conversion of same to flash to embed on other


   1. Add a speaker to talk about the slides and provide further information, rather
      than a regular presentation that was intended to be used with a live presenter.
   2. Reduce the text and amount of words used for a memorable effect on your

   3. Use more media in your presentations, such as pictures and videos. These
      can often replace text by conveying a point visually, and in a more interesting

   4. Don’t brand every slide so you can make better use of the space with other

   5. Less is more in terms of everything in a presentation, so make all your
      content (text and media) quality, and focus on a minimalist approach.

Targeted at a general audience, MySpace is a social networking website that
enables you to connect and meet friends, share music, play games, write blogs, and
join groups.


   1. Keep it interesting for your friends and contacts by creating your own
      layouts with your photos at Copy and paste the URL
      of your photo album into the following code (as indicated below), and then add
      the whole code to your profile edit page in your About Me box.

      table, tr, td { background-color:transparent; border:none; border-width:0;}
      body {

      background-image:url(YOUR URL CODE GOES HERE);
      background-position:top left;
      border-width:1px ;
      border-style: none;
   2. Write interesting and top quality content which users will find interesting,
      and that targets specific keywords that will get noticed by the search engines
      to increase your website traffic.

   3. Create Sensationalism by doing something outrageous or just plain crazy,
      and people will flock to your blog in double quick time.

   4. Post in MySpace Forum by sharing useful bits of information with others, so
      to position yourself as an expert in your niche area, building the reputation of
      yourself and your brand.

   5. Create Downloadable Podcasts jam-packed with plenty of hints and tips,
      and put it on your website so all of those with an iPod, MP3 Player or similar
      can download it.


LinkedIn connects you to your trusted contacts and helps you exchange knowledge,
ideas, and opportunities with a broader network of professionals.


   1. Increase your visibility by adding connections, so that the likelihood that
      people will see your profile first when they’re search for someone to hire or do
      business with is increased.

   2. Improve your connectability and get noticed by prospective employers
      by filling out your profile like it’s an en executive bio. Be sure to include past
      companies you have worked for, education, affiliations, and activities.

   3. Improve your Google PageRank through creating a public profile and
      selecting “Full View”, and customise your public profile’s URL to be your real
      name. Strengthen the visibility of this page in the search engines by using
      this URL when you comment in blogs as your signature.

   4. Enhance your search engine results by using your profile to publicize
      websites, and promote them to the search engines. In addition to the “My
      Website” category, you can select other, and modify the name of your link and
      add better keywords. Ensure your profile is set to “Full View” to make it work.

   5. Acquire and share your expertise through joining groups, as well as
      participating in discussions, in addition to viewing the latest jobs and news.

An open-source personal publishing system, WordPress allows you to easily create
an aesthetically pleasing website or blog, with complex features, e.g. plugins.


   1. Change your permanent link structures from to a custom structure of /%postname%/. An
      advanced SEO strategy would be to use a custom structure of
      /%category%/%postname%/, which allows for use of your top keywords in
      your URL.

   2. Use the SEO Slugs WordPress plugin for even better permalinks, which
      removes common words like ‘a’, ‘the’, ‘in’ from post slugs to improve search
      engine optimisation.

   3. Ensure your keywords are in your HTML title tags, which can easily be
      achieved by using the All-in-One SEO Pack WordPress plugin. It will allow
      you to set your homepage title format and your title tag format for each post
      and each page you create.

   4. Be sure to use the power of inner linking your posts by using the SEO
      Smart Links WordPress plugin, which puts this process on autopilot.

   5. Create an XML sitemap for Google and other search engines using the
      Google XML Sitemaps plugin, which automatically updates all the major
      search engines each time there is an update.


A blog-publishing service, Blogger allows the creation of private or multi-user blogs
with time-stamped entries.


   1. Target low competitive keywords by using the Google Adwords Keyword
      Tool to identify those relevant to your niche (with less competition), and
      working these into your posts.

   2. Keep your blog fresh and updated by making new and interesting posts on
      a regular basis, attracting the search engines to rank your blog higher and
      send extra traffic your way.
   3. Comment on other blogs within your niche to spread your backlinks on other
         high ranking blogs, and also increase your page rank.

   4. Use Google Insights to find the best search terms related to your niche,
         and those with the highest popularity. You can locate the web-based tool
         through performing an appropriate search in Google.

   5. Add a blogroll, comprised of blogs with similar topics to help you increase
         your page rank as a result of good backlinks (avoid famous blogs). You can
         do this by going to:

         Design -> Page elements -> Add a gadget –> Blogroll or Blog links (Blogger)


Flickr is an image and video hosting website, web services suite, and online
community for users to share and embed personal photographs to use in blogs and
social media.


   1. Produce and upload quality photos, to enhance the success of your
         marketing efforts.

   2. Resize and compress photos for easy sharing to 800 x 600 pixels or less.

   3. Use productivity tools: Ditch Internet Explorer, use Firefox. Because, with
         Greasemonkey installed, you can take advantage of many productivity tools
         available that will save time and promote efficiency with Flickr.

   4. Think Privacy and proactively choose the privacy settings of your photos.

   5. Add a Creative Commons License to overcome any worries about image
         thefts, and allow your work to be shared freely with the credit still given to you.


Digg is a user-driven social content and news website (used for social bookmarking),
where news, videos and pictures are submitted in aspiration to become popular and
receive posting on the front page.


   1. Do Link Baiting by: 1) write a good blog post; 2) write a quality title that will
         attract attention; 3) Submit your post to; 4) Notify Digg friends of
         your new post; 5) Submit your post to other social bookmark websites
   ( is excellent); 6) Participate in comments to your blog, and keep
   the conversation going.

2. Distinguish yourself by choosing an Avatar, preferably one that is darker
   as it stands out more than the lighter coloured ones. A loud colour or design
   may also work.

3. Comment...but also Digg the story. When you have something useful to
   say, vouch for the story too!

4. Don’t Spam Keywords as Digg uses seek viral content, so it will not do
   anything for your site’s visibility.

5. Subscribe to Digg’s RSS Feed to keep up with the latest trends and news.

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