In Partnership with dfelogo IMPORTANCE OF COMMUNICATION by linxiaoqin


									                                                                      In Partnership with

Effective communication design evokes the targeted audience’s response to purchase your
company’s product offerings. Understanding the ground rules of communication design would
provide greater ease in executing your company’s marketing communication activities.

In partnership with The Design Society, Design for Enterprises would like to invite you to this
seminar. This session provides insights on the importance of good communication design and
how good design can be a good investment for businesses.


9.30 am – 10.00 am      Registration

10.00 am – 10.30 am     2, 4, 8, 16
                        By Mr Justin Long, Director, HJGHER

                        Every successful enterprise understands the importance of
                        communication design and how to use it effectively to their own
                        advantage. In this session, Justin explores the ground rules for
                        communication design, why these rules are essential and when
                        these rules should be broken.

10.30 am – 11.00 am     I’m too poor to buy Cheap!
                        By Mr Felix Ng, Art Director, SILNT

                        How buying good design costs less for your business.

11.00 am – 11.15 am     Q&A

11.15 am – 11.30 am     Design for Enterprises Assistance Schemes
                        By Ms Jaime Choo, Senior Manager, DesignSingapore Council
11.30 am – 12.30pm      Refreshments & Networking

12.30pm                 End of Programme
                                                        In Partnership with


Date               : 13 July 2011, Wednesday

Time               : 10 am – 12.30 pm
                     (Registration starts at 9.30 am)

Venue              : 140 Hill Street, MICA Building
                     Level 2, Esplanade Room

Registration Fee   : Free (Pre-registration required)
                                                                        In Partnership with


Justin Long (b.1974) graduated from UNSW, Australia with a Bachelors Degree in
Psychology. He began his first job in pharmaceutical sales and marketing where he was the
Asia Pacific Regional Manager for 5 years, after which he left it all behind and took a year’s

In 2006, he founded HJGHER, a design collective specialising in Design Psychology, winning
overmulti-national clients from the likes of Nikon, Heineken and Subaru.

With recognition for his work from international awards such as D&AD, ADC, AIGA, CLIO, AIA
and HKDA and he was on the judging panel in Design for the Crowbar Awards 2009 and CCA
2010. For his design ideals, he was honoured the Martell Rising Personality Award 2009 and
defined as one of the top “40 under 40” designers to watch by Hong Kong Perspective

His self published magazine Underscore was awarded by the British D&AD and the
American ADC and can be now found in bookstores, specialty shops and museums around
the world. Justin and his work has since been featured in various local and international
magazines and newpapers, including Monocle, Wallpaper and The New York Times.

HJGHER, Founded in Jan 2006, HJGHER is a design collective with specialised backgrounds
in design and behavioural science. By combining their strengths, HJGHER is primarily about
design psychology.They help brands with their multi-disciplinary experience to seek a more
complete approach to brand perception, awareness and experience.

Their clients range from the banking and finance industry with Citibank and UOB, to the
cosmetics and personal care industry with P&G and The Body Shop, to tech and
telecommunications industry with Nikon and SingTel.

In 2007, they received an award from American Institute of Graphic Arts (AIGA) and CLIO
awards for their self-published book,“Dear J,” which currently resides in the Denver Art
Museum. In 2008, the Asia Interactive Awards (AIA) awarded them for their HJGHER website.
In 2009, their interior design and branding project, Kith Café, was awarded by the Hong Kong
Designers Association (HKDA) Asia Design Awards in the Spatial Design category. In 2010,
they were honoured with a top “40 under 40”designers to watch by Hong Kong Perspectives

In conjunction with the Singapore Design Festival 2009, they launched their self-published
magazine Underscore, selling out all 2500 copies of their first issue. For their second issue,
they were invited to launch in DesignTide Tokyo 2010 where 4 limited edition Vanguard x
Underscore bicycles were exhibited alongside. In 2010, Underscore was the only
Singapore/Asian publication to receive a D&AD In-Book for Entire Magazines, Magazine and
Newspaper Design and just recently in 2011, it received a Bronze Cube from ADC for Editorial
Design. It now has a worldwide distribution network and can be found in selected bookstores,
specialty shops and museums across most major cities.
                                                                       In Partnership with

In addition, HJGHER has been invited to participate in festivals, workshops, seminars
and exhibitions in London, Japan, Singapore, and New York.

Felix Ng (b.1982) is an art director, designer, publisher and curator. He founded design
practice, SILNT in 2005 after graduating from school where he studied journalism.

His work has been recognized with awards from the Art Director's Club New York and the
HKDA Awards. He has served as jury in the Singapore Creative Circle Awards and Crowbar
Awards. In 2008, Felix was invited to represent Singapore at the prestigious Venice
Architectural Biennale amongst 22 Singaporean designers.

In addition to the design practice, he started think tank, Anonymous in 2009, where he
collaborates with artists and designers on cultural projects that spans original content
creation, exhibitions, film festivals and publishing.

SILNT (pronounced as silent) is a design practice based in the Republic of Singapore.
Established in March 2005, the studio is made up of two partners, Felix Ng and Germaine
                                                                                  In Partnership with

                                 REGISTRATION FORM
Date                       : 13 July 2011, Wednesday
Time                       : 10.00am – 12.30pm (Registration starts at 9.30am)
Venue                      : 140 Hill Street, MICA Building
                             Level 2, Esplanade Room

Registration Fee           : Free (Pre-registration required)
RSVP                       : 8 July 2011


Contact Number                                           Fax


Registration 1

Designation                                              Email
Registration 2

Designation                                              Email

Please email ( or fax (6837 9686) your completed
form by 8 July 2011. For more information, please call the Design for Enterprises Hotline
at 6333 3737.

DFE is a national strategy created by the DesignSingapore Council, SPRING Singapore and International
Enterprise Singapore in November 2008. Our mandate is to help Singapore- based enterprises understand the
value of design and adopt design as a strategic differentiator for business competitiveness and growth. The DFE
Centre was set up in September 2009, as a one-stop resource centre to serve the design needs of enterprises.
                                                                                  In Partnership with

As part of our ongoing efforts to promote design adoption in enterprises, DFE offers various assistance schemes
and organises monthly broad-based education and outreach activities to help enterprises understand the value of
design, innovate for business growth and take the first step towards a more design-driven business.

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