In Partnership with IMPORTANCE OF COMMUNICATION DESIGN FOR BUSINESSES Synopsis Effective communication design evokes the targeted audience’s response to purchase your company’s product offerings. Understanding the ground rules of communication design would provide greater ease in executing your company’s marketing communication activities. In partnership with The Design Society, Design for Enterprises would like to invite you to this seminar. This session provides insights on the importance of good communication design and how good design can be a good investment for businesses. PROGRAMME 9.30 am – 10.00 am Registration 10.00 am – 10.30 am 2, 4, 8, 16 By Mr Justin Long, Director, HJGHER Every successful enterprise understands the importance of communication design and how to use it effectively to their own advantage. In this session, Justin explores the ground rules for communication design, why these rules are essential and when these rules should be broken. 10.30 am – 11.00 am I’m too poor to buy Cheap! By Mr Felix Ng, Art Director, SILNT How buying good design costs less for your business. 11.00 am – 11.15 am Q&A 11.15 am – 11.30 am Design for Enterprises Assistance Schemes By Ms Jaime Choo, Senior Manager, DesignSingapore Council 11.30 am – 12.30pm Refreshments & Networking 12.30pm End of Programme In Partnership with SEMINAR DETAILS Date : 13 July 2011, Wednesday Time : 10 am – 12.30 pm (Registration starts at 9.30 am) Venue : 140 Hill Street, MICA Building Level 2, Esplanade Room Registration Fee : Free (Pre-registration required) In Partnership with SPEAKERS’ BIO Justin Long (b.1974) graduated from UNSW, Australia with a Bachelors Degree in Psychology. He began his first job in pharmaceutical sales and marketing where he was the Asia Pacific Regional Manager for 5 years, after which he left it all behind and took a year’s sabbatical. In 2006, he founded HJGHER, a design collective specialising in Design Psychology, winning overmulti-national clients from the likes of Nikon, Heineken and Subaru. With recognition for his work from international awards such as D&AD, ADC, AIGA, CLIO, AIA and HKDA and he was on the judging panel in Design for the Crowbar Awards 2009 and CCA 2010. For his design ideals, he was honoured the Martell Rising Personality Award 2009 and defined as one of the top “40 under 40” designers to watch by Hong Kong Perspective 2010. His self published magazine Underscore was awarded by the British D&AD and the American ADC and can be now found in bookstores, specialty shops and museums around the world. Justin and his work has since been featured in various local and international magazines and newpapers, including Monocle, Wallpaper and The New York Times. HJGHER, Founded in Jan 2006, HJGHER is a design collective with specialised backgrounds in design and behavioural science. By combining their strengths, HJGHER is primarily about design psychology.They help brands with their multi-disciplinary experience to seek a more complete approach to brand perception, awareness and experience. Their clients range from the banking and finance industry with Citibank and UOB, to the cosmetics and personal care industry with P&G and The Body Shop, to tech and telecommunications industry with Nikon and SingTel. In 2007, they received an award from American Institute of Graphic Arts (AIGA) and CLIO awards for their self-published book,“Dear J,” which currently resides in the Denver Art Museum. In 2008, the Asia Interactive Awards (AIA) awarded them for their HJGHER website. In 2009, their interior design and branding project, Kith Café, was awarded by the Hong Kong Designers Association (HKDA) Asia Design Awards in the Spatial Design category. In 2010, they were honoured with a top “40 under 40”designers to watch by Hong Kong Perspectives 2010. In conjunction with the Singapore Design Festival 2009, they launched their self-published magazine Underscore, selling out all 2500 copies of their first issue. For their second issue, they were invited to launch in DesignTide Tokyo 2010 where 4 limited edition Vanguard x Underscore bicycles were exhibited alongside. In 2010, Underscore was the only Singapore/Asian publication to receive a D&AD In-Book for Entire Magazines, Magazine and Newspaper Design and just recently in 2011, it received a Bronze Cube from ADC for Editorial Design. It now has a worldwide distribution network and can be found in selected bookstores, specialty shops and museums across most major cities. In Partnership with In addition, HJGHER has been invited to participate in festivals, workshops, seminars and exhibitions in London, Japan, Singapore, and New York. Felix Ng (b.1982) is an art director, designer, publisher and curator. He founded design practice, SILNT in 2005 after graduating from school where he studied journalism. His work has been recognized with awards from the Art Director's Club New York and the HKDA Awards. He has served as jury in the Singapore Creative Circle Awards and Crowbar Awards. In 2008, Felix was invited to represent Singapore at the prestigious Venice Architectural Biennale amongst 22 Singaporean designers. In addition to the design practice, he started think tank, Anonymous in 2009, where he collaborates with artists and designers on cultural projects that spans original content creation, exhibitions, film festivals and publishing. SILNT (pronounced as silent) is a design practice based in the Republic of Singapore. Established in March 2005, the studio is made up of two partners, Felix Ng and Germaine Chong. www.silnt.com In Partnership with IMPORTANCE OF COMMUNICATION DESIGN FOR BUSINESSES REGISTRATION FORM Date : 13 July 2011, Wednesday Time : 10.00am – 12.30pm (Registration starts at 9.30am) Venue : 140 Hill Street, MICA Building Level 2, Esplanade Room Registration Fee : Free (Pre-registration required) RSVP : 8 July 2011 Company Contact Number Fax Address (Mr/Mrs/Mdm/Ms/Dr) Registration 1 Designation Email (Mr/Mrs/Mdm/Ms/Dr) Registration 2 Designation Email Association Membership Please email (firstname.lastname@example.org) or fax (6837 9686) your completed form by 8 July 2011. For more information, please call the Design for Enterprises Hotline at 6333 3737. DFE is a national strategy created by the DesignSingapore Council, SPRING Singapore and International Enterprise Singapore in November 2008. Our mandate is to help Singapore- based enterprises understand the value of design and adopt design as a strategic differentiator for business competitiveness and growth. The DFE Centre was set up in September 2009, as a one-stop resource centre to serve the design needs of enterprises. In Partnership with As part of our ongoing efforts to promote design adoption in enterprises, DFE offers various assistance schemes and organises monthly broad-based education and outreach activities to help enterprises understand the value of design, innovate for business growth and take the first step towards a more design-driven business.
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