MING D. LEUNG - Haas School of Business - University of California

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					                                             MING D. LEUNG
           University of California – Berkeley ~ Haas School of Business ~ Berkeley, CA 94720-1900
                         phone: (510) 642-4952 ~ email: mingdleung@haas.berkeley.edu


C URRENT P OSITION
    University of California - Berkeley, Haas School of Business                          Berkeley, California
    Assistant Professor in the Management of Organizations Group                          July, 2010 - Present

E DUCATION
    Stanford University, Graduate School of Business                                      Stanford, California
    Ph.D. Business Administration (Macro Organizational Behavior)                                  June, 2010
    University of Chicago, Booth School of Business                                          Chicago, Illinois
    M.B.A. Strategy and Marketing                                                                  June,1999
    Carnegie Mellon University                                                       Pittsburgh, Pennsylvania
    B.S. Business and Economics                                                                    May, 1992

R ESEARCH P APERS
    Leung, Ming D. 2011. “Dilettante or Renaissance Man? How the sequence of category memberships
            affects credibility in an online market for services” Revise and Resubmit to American Sociological
            Review.

    Negro, Giacomo and Ming D. Leung. 2011. “Ordering Markets: Category cognition and audience
            evaluation in Barolo and Barbaresco winemaking” Revise and Resubmit to Organization Science.

    Leung, Ming D. and Brian P. Reshke. 2011. “Variety is the Spice of Life: How experience and diversity
            contribute to preference for novelty” Revise and Resubmit to Academy of Management Journal.

    Leung, Ming D. with Amanda J. Sharkey. 2011. “Out of Sight, Out of Mind? The audience-side effect of
            multi-category membership in markets” Under Review at Industrial and Corporate Change.

    Leung, Ming D. 2011. “Eye of the Beholder: How reputation transfers across categorical boundaries” UC
            Berkeley Haas School of Business, working paper.

    Leung, Ming D. and Brian P. Reshke. 2011. “Falling Through the Cracks: How naming assists object
            comprehensibility in ambiguous space” UC Berkeley Haas School of Business, working paper

    Leung, Ming D. 2011. “Apples to Oranges: How category overlap facilitates commensuration in an online
            labor market” UC Berkeley Haas School of Business, working paper.

    Leung, Ming D. 2010. “Knowledgeable Buyers: How depth and breadth of audience expertise influences
            producer attention.” UC Berkeley Haas School of Business, working paper.

    Negro, Giacomo, Michael T. Hannan, Hayagreeva Rao, and Ming D. Leung. 2007. “No Barrique, No
            Berlusconi: Collective identity, contention, and authenticity in the making of Barolo and
            Barbaresco wines” Research paper 1972, Stanford Graduate School of Business.




Ming D. Leung CV, Updated: 2 November 2011                                                                Page 1/4
I NVITED T ALKS
    2010    Columbia University, University of California – Los Angeles, University of California – Berkeley
    2009    University of Chicago, Hong Kong University of Science and Technology, National University of
            Singapore, University of Southern California

C ONFERENCE A CTIVITIES
    2011    “Falling Through the Cracks: How naming assists object comprehensibility in ambiguous space”
            Presenter, Academy of Management Annual Meeting                               San Antonio, TX
            Presenter, American Sociological Association Annual Meeting                     Las Vegas, NV
            Presenter, Organizational Ecology Conference                               Lugano, Switzerland

            “Apples to Oranges: How category overlap facilitates commensuration in an online labor market”
            Presenter, Academy of Management Annual Meeting                                San Antonio, TX
            Presenter, American Sociological Association Annual Meeting                      Las Vegas, NV

            “Category Dynamics” regular paper session
            Chair and Facilitator, Academy of Management Annual Meeting                     San Antonio, TX

    2010    “Dilettante or Renaissance Man? How the sequence of category memberships affects credibility in
            an online market for services” (previously, “Sequential category membership and credibility in an
            online marketplace for services”)
            Presenter, Academy of Management Annual Meeting                                Montreal, Canada

            “Knowledgeable Buyers: How depth and breadth of audience expertise influences producer
            attention”
            Presenter, Organizational Ecology Conference, invited                        Helsinki, Finland
            Presenter, Academy of Management Annual Meeting                             Montreal, Canada

            OMT Symposium “Categories and Markets: How classificatory schemata can enable and distort
            market outcomes”
            Organizer, Academy of Management Annual Meeting                          Montreal, Canada

    2009    “Out of Sight, Out of Mind? The mere labeling effect of multi-category membership,” with
            Amanda J. Sharkey
            Author, Academy of Management Annual Meeting                                        Chicago, IL
            Chair and Facilitator, Academy of Management Annual Meeting                          Chicago, IL
            “Sequential category membership and credibility in an online marketplace for services”
            Presenter, Organizational Ecology Conference, invited                               Verona, Italy
            Presenter, Stanford/Berkeley OB Conference                                          Berkeley, CA

    2008    “Status transfer across categorical boundaries in an online marketplace for services”
            Presenter, American Sociological Association                                           Boston, MA
            Presenter, Academy of Management Annual Meeting                                       Anaheim, CA

    2007    “Category Cognition: Audience recognition of winemaker categories in the Barolo and Barbaresco
            district”
            Presenter, American Sociological Association                                    New York, NY
            Presenter, Academy of Management Annual Meeting                                Philadelphia, PA
            Presenter, Stanford/Berkeley OB Conference                                        Stanford, CA

            OMT Symposium “Grade of membership effects and consequences”
            Organizer, Academy of Management Annual Meeting                                 Philadelphia, PA



Ming D. Leung CV, Updated: 2 November 2011                                                               Page 2/4
    2006     “No Barrique, No Berlusconi: Collective identity, contention, and authenticity in the making of
             Barolo and Barbaresco wines,” with Giacomo Negro, Michael T. Hannan, and Hayagreeva Rao
             Presenter, Stanford/Berkeley OB Conference                                            Berkeley, CA

T EACHING
    University of California - Berkeley, Haas School of Business
    Instructor, Leading People, Full Time MBA Core OB Class                                          Fall, 2011
    Instructor, Research in Macro-Organizational Behavior, PhD Seminar                             Spring, 2011
    Stanford University, Graduate School of Business
    Course Assistant, Human Resource Management for Prof. Hayagreeva Rao              Spring 2007, 2009
         Assisted with Stanford Case #HR-55, “Chez Panisse Foundation: Scaling up a Delicious
             Revolution”
    Course Assistant, Global Contexts in Management for Prof. William Barnett                  Fall 2008
    University of North Carolina, Keenan-Flagler Business School
    Course Assistant, Strategic Management, for Prof. Scott Turner                                 Spring 2004
    City University of New York
    Adjunct Lecturer, Introduction to Database Design                                                 Fall 1994

N ON -A CADEMIC W ORK E XPERIENCE
    Boeing Company                                                                                   2002 – 2003
    Philadelphia, Pennsylvania
    Independent Consultant
       Prepared and conducted meetings with CEO, CIO and vendors, and worked closely with senior
        management to implement strategic initiatives.
       Negotiated with line managers, prioritized initiatives, and integrated operational system plans.
       Analyzed and modeled unit cost savings of outsourcing of operations.

    Booz & Company                                                                   Summer 1998, 1999 – 2002
    Chicago, Illinois and New York, New York
    Associate
       Recommended a novel approach to cutting costs that reduced a large aerospace manufacturer’s IT
        budget to $40 million from $61 million by suggesting a centralized technology organization. Gathered
        extensive data through internal and external interviews, archival reports and ethnographic studies.
       Developed an innovative e-Business customer relationship management strategy for a large industrial
        equipment manufacturer that leveraged the internet to reach and maintain customers. Performed
        economic analysis and metrics of selling process, customer retention, and sales force effectiveness.
        Modeled the dynamics of the used farm equipment market.
       Suggested a technologically advanced method for consolidating the data center operations for a global
        investment bank by networking several data centers. Developed metrics and compared operating costs
        of client data centers with external competitor benchmarks.

    Neuro Trading Systems                                                                           1996 – 1997
    San Francisco, California
    Co-Founder and Equity Partner
       Launched a day-trading firm to research theoretical trading strategies and exploit the low-cost and
        abundant data via the internet.




Ming D. Leung CV, Updated: 2 November 2011                                                                  Page 3/4
    PricewaterhouseCoopers                                                                      1994 – 1996
    New York, New York
    Consultant
       Improved efficiency and customer service by arming a nationwide sales-force with notebook
        computers used to track customers, communicate with employees, and share information.

    Accenture                                                                                   1992 – 1994
    New York, New York
    Staff Consultant
        Modeled a telecommunications company’s operations for activity-based costing by gathering and
         analyzing data from performing time-in-motion studies and interviewing employees.

A CADEMIC S ERVICE

       Ad Hoc Reviewer: Administrative Science Quarterly, Industrial and Corporate Change, California
        Management Review, and Academy of Management Annual Meetings                          2006-present
       Organizer of bi-weekly brown bag Research Lunch for MORS Group                        2010-present
       Advisor to PhD Student Brian P. Reshke, Haas School of Business, MORS group           2010-present
       Coordinator, Haas School of Business, MORS Seminar series                                2010-2011
       Case Competition Judge, Future Business Leaders of America-Phi Beta Lambda                     2010
       President and Advisor, Stanford GSB PhD Student Association                              2006-2009



A WARDS AND D ISTINCTIONS

       Runner up Louis Pondy Best Dissertation Paper Award for “Dilettante or Renaissance Man? How the
        sequence of category memberships affects credibility in an online market for services,” 2010
       Lester Langford Morse Scholarship 2007-09
       Charles W. Bonner Fellowship 2007-09
       Chester N. Weaver Fellowship 2005-06, 2007-08
       G. Cal Setzer Fellowship 2006-07
       Robert E. Gross/Lockheed Fellowship 2006-07
       Don Brewer and Gordon Cain Fellowship 2006-07
       Dean’s Award of Distinction, University of Chicago MBA Class of 1999

A FFILIATIONS

       American Sociological Association                                                      2006-Present
       Academy of Management                                                                  2003-Present

O THER

       Languages: English (native), Cantonese (conversational), Mandarin (conversational), French (minimal)
       Hobbies include: travel, cooking, and photography, and recently, renovating my house
       Lives in Berkeley with wife (Nina) and son (Gio)




Ming D. Leung CV, Updated: 2 November 2011                                                              Page 4/4

				
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